{"id":7460,"date":"2020-04-09T02:08:37","date_gmt":"2020-04-09T00:08:37","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=7460"},"modified":"2020-05-07T22:11:14","modified_gmt":"2020-05-07T20:11:14","slug":"google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/","title":{"rendered":"Google Launches a Series of Blog Posts Highlighting the Value of SEO"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/shutterstock_1679159329-5e8e1acd0f43f.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Google Launches a Series of Blog Posts Highlighting the Value of SEO\" title=\"Google Launches a Series of Blog Posts Highlighting the Value of SEO\" \/><\/div>\n<p>Google Launches a Series of Blog Posts Highlighting the Value of SEO. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google<\/a> has published the first in what will be a series of <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">blog posts<\/a> dedicated to SEO case studies.<\/p>\n\n\n\n<p>The aim of this series is to share success stories that demonstrate the value of SEO.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.Google.com\">Google<\/a> says the intended audience for these case studies are people who may need some extra convincing that SEO is a good investment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe want people to hear about these success stories, so we\u2019re starting a new blog post series that features case studies.<\/p><p>They may, for example, help with convincing a boss\u2019 boss that investing in SEO or implementing structured data can be good for the business.\u201d<\/p><\/blockquote>\n\n\n\n<p>Google\u2019s inaugural blog post in this series focuses on the basics of investing in SEO and how it has been utilized to help a company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How SEO Lead to A 93% Increase in New Signups<\/h2>\n\n\n\n<p>The first case study in this series was shared by none other than Google\u2019s Gary Illyes.<\/p>\n\n\n\n<p>Illyes spoke to an SEO manager named Moon Tae Sung following a presentation at a Google Webmaster Conference in Seoul.<\/p>\n\n\n\n<p>Tae Sung manages SEO for Saramin, which is one of the largest job platforms in Korea.<\/p>\n\n\n\n<p>Saramin offers services such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Job posting recommendations<\/li><li>Company and salary information<\/li><li>AI-based interviews<\/li><li>AI-based headhunting services<\/li><\/ul>\n\n\n\n<p>People go to Saramin\u2019s site to look for jobs, submit applications, and access information related to job searches.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.hostpapa.eu\/blog\/wp-content\/uploads\/2019\/07\/seo-for-beginners.jpg\" alt=\"Google Launches a Series of Blog Posts Highlighting the Value of SEO \"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Early Success With Google Search Console<\/h3>\n\n\n\n<p>Saramin\u2019s SEO efforts date back to 2015 using nothing but Google Search Console.<\/p>\n\n\n\n<p>An entire year was dedicated to finding and fixing crawling errors identified by Search Console.<\/p>\n\n\n\n<p>This alone lead to a&nbsp;<strong>15% increase in organic search traffic<\/strong>.<\/p>\n\n\n\n<p>Satisfied with their early success, Saramin decided to invest more into SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gradual Changes for Big Gains<\/h3>\n\n\n\n<p>The next step in the process was studying the Google Search developer\u2019s guide and help center articles.<\/p>\n\n\n\n<p>Illyes acknowledges that \u201cSEO is a process that may take time to bear fruit.\u201d<\/p>\n\n\n\n<p>To that end, Saramin focused on implementing gradual changes such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Removing poorly written and unhelpful meta tags.<\/li><li>Using rel-canonical and removing duplicate content.<\/li><li>Applying applicable structured data.<\/li><\/ul>\n\n\n\n<p>This process of making these changes also involved the use of additional Google tools.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.searchenginejournal.com\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/360228\/?utm_campaign=trending-news-hello-bar\">searchenginejournal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Launches a Series of Blog Posts Highlighting the Value of SEO. Google has published the first in what will be a series of blog posts dedicated to SEO case studies. The aim of this series is to share success stories that demonstrate the value of SEO. Google says the intended audience for these case [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[31,519,561,41,23,406,8,163],"class_list":["post-7460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-business","tag-coronavirus","tag-covid-19","tag-google","tag-search-engines","tag-searchenginejournal","tag-seo","tag-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google Launches a Series of Blog Posts Highlighting the Value of SEO<\/title>\n<meta name=\"description\" content=\"Google Launches a Series of Blog Posts Highlighting the Value of SEO. 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Google has published the first in what will be a series of blog posts dedicated to SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-09T00:08:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-07T20:11:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/shutterstock_1679159329-5e8e1acd0f43f.webp\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/shutterstock_1679159329-5e8e1acd0f43f.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Google Launches a Series of Blog Posts Highlighting the Value of SEO\",\"datePublished\":\"2020-04-09T00:08:37+00:00\",\"dateModified\":\"2020-05-07T20:11:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/\"},\"wordCount\":391,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/shutterstock_1679159329-5e8e1acd0f43f.webp\",\"keywords\":[\"business\",\"coronavirus\",\"COVID-19\",\"Google\",\"search engines\",\"searchenginejournal\",\"SEO\",\"Traffic\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/\",\"name\":\"Dazzlepop | Google Launches a Series of Blog Posts Highlighting the Value of SEO\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/google-launches-a-series-of-blog-posts-highlighting-the-value-of-seo\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/shutterstock_1679159329-5e8e1acd0f43f.webp\",\"datePublished\":\"2020-04-09T00:08:37+00:00\",\"dateModified\":\"2020-05-07T20:11:14+00:00\",\"description\":\"Google Launches a Series of Blog Posts Highlighting the Value of SEO. 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