{"id":7477,"date":"2020-04-10T22:54:05","date_gmt":"2020-04-10T20:54:05","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=7477"},"modified":"2020-05-07T22:12:36","modified_gmt":"2020-05-07T20:12:36","slug":"how-to-produce-quality-titles-and-meta-descriptions-automatically","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-produce-quality-titles-and-meta-descriptions-automatically\/","title":{"rendered":"How to Produce Quality Titles and Meta Descriptions Automatically"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/how-to-produce-quality-titles-and-meta-descriptions-automatically-5e8f898bafa5a-760x400.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to Produce Quality Titles and  Meta Descriptions Automatically\" title=\"How to Produce Quality Titles and  Meta Descriptions Automatically\" \/><\/div>\n<p>How to Produce Quality Titles &amp; Meta Descriptions Automatically. difficult times it is more important than ever to get more effective work done in less time and with fewer resources.<\/p>\n\n\n\n<p>One boring and time-consuming <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO<\/a> task that is often neglected is writing compelling titles and meta descriptions at scale.<\/p>\n\n\n\n<p>In particular, when the site has thousands or millions of pages.<\/p>\n\n\n\n<p>It is hard to put on the effort when you don\u2019t know if the reward will be worth it.<\/p>\n\n\n\n<p>In this column, you will learn how to use the most recent advances in Natural Language Understanding and Generation to automatically produce quality titles and meta descriptions.<\/p>\n\n\n\n<p>We will access this exciting generation capability conveniently from Google Sheets. We will learn to implement the functionality with minimal Python and JavaScript code.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/summary-example-5e8e602a1a8b7.png\" alt=\"How to Produce Quality Titles and Meta Descriptions Automatically \" class=\"wp-image-360336\" width=\"579\" height=\"308\"\/><\/figure><\/div>\n\n\n\n<p>Here is our technical plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>We will implement and evaluate a couple of recent state of the art text summarization models in&nbsp;<a href=\"https:\/\/colab.research.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Colab<\/a><\/li><li>We will serve one of the models from a Google Cloud Function that we can easily call from Apps Script and Google Sheets<\/li><li>We will scrape page content directly from Google Sheets and summarize it with our custom function<\/li><li>We will deploy our generated titles and meta descriptions as experiments in Cloudflare using RankSense<\/li><li>We will create another Google Cloud Function to trigger automated indexing in Bing<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing Hugging Face Transformers<\/h2>\n\n\n\n<p><a href=\"https:\/\/huggingface.co\/transformers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hugging Face Transformers<\/a>&nbsp;is a popular library among AI researchers and practitioners.<\/p>\n\n\n\n<p>It provides a unified and simple to use interface to the latest natural language research.<\/p>\n\n\n\n<p>It doesn\u2019t matter if the research was coded using&nbsp;<a href=\"https:\/\/www.tensorflow.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tensorflow<\/a>&nbsp;(Google\u2019s Deep Learning framework) or&nbsp;<a href=\"https:\/\/pytorch.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pytorch<\/a>&nbsp;(Facebook\u2019s framework). Both are the most widely adopted.<\/p>\n\n\n\n<p>While the transformers library offers simpler code, it isn\u2019t as simple enough for end users as&nbsp;<a href=\"https:\/\/uber.github.io\/ludwig\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ludwig<\/a>&nbsp;(I\u2019ve covered Ludwig in&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/author\/hamlet-batista\/\">previous deep learning articles<\/a>).<\/p>\n\n\n\n<p>That changed recently with the introduction of the&nbsp;<a href=\"https:\/\/huggingface.co\/transformers\/main_classes\/pipelines.html\" target=\"_blank\" rel=\"noreferrer noopener\">transformers pipelines<\/a>.<\/p>\n\n\n\n<p>Pipelines encapsulate many common natural language processing use cases using minimal code.<\/p>\n\n\n\n<p>They also provide a lot flexibility over the underlying model usage.<\/p>\n\n\n\n<p>We will evaluate several state of the art text summarization options using transformers pipelines.<\/p>\n\n\n\n<p>We will borrow some code from the examples in&nbsp;<a href=\"https:\/\/github.com\/huggingface\/transformers\/blob\/master\/notebooks\/03-pipelines.ipynb\" target=\"_blank\" rel=\"noreferrer noopener\">this notebook<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.searchenginejournal.com\/titles-meta-descriptions-automatically-python-javascript\/360108\/\">searchenginejournal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Produce Quality Titles &amp; Meta Descriptions Automatically. difficult times it is more important than ever to get more effective work done in less time and with fewer resources. One boring and time-consuming SEO task that is often neglected is writing compelling titles and meta descriptions at scale. In particular, when the site has [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[681,321,266,680,200,23,406,8],"class_list":["post-7477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google-cloud","tag-google-drive","tag-javascript","tag-meta-descriptions","tag-optimize","tag-search-engines","tag-searchenginejournal","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How to Produce Quality Titles and Meta Descriptions Automatically<\/title>\n<meta name=\"description\" content=\"How to Produce Quality Titles &amp; Meta Descriptions Automatically. difficult times it is more important than ever to get 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