{"id":757,"date":"2019-01-05T16:18:37","date_gmt":"2019-01-05T14:18:37","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=757"},"modified":"2019-01-05T16:18:37","modified_gmt":"2019-01-05T14:18:37","slug":"marketing-is-the-1-problem-according-to-small-businesses-9-ways-to-do-marketing-effectively","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/marketing-is-the-1-problem-according-to-small-businesses-9-ways-to-do-marketing-effectively\/","title":{"rendered":"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively"},"content":{"rendered":"<div style=\"text-align:center\"><\/div><p>Generating and retaining customers is the lifeblood of every small business in the world. Which is why it\u2019s no surprise that\u00a0<b>business owners find marketing the #1 biggest challenge.<\/b><\/p>\n<p>We recently ran a survey with 304 business owners to uncover their biggest interests and challenges when running a business. Around 33% said marketing was their biggest challenge, money and time were close behind. Advertising was also on the list.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512673\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/1.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/1.png 850w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/1-150x83.png 150w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/1-768x424.png 768w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/1-120x67.png 120w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/1-300x166.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/1-660x364.png 660w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/1-620x342.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p>It\u2019s clear that getting repeat business, retaining customers and generating new ones is a huge focus point for all business owners.\u00a0<i>The question is, how do you do marketing and advertising effectively? How do you attract new customers with a positive ROI?<\/i><\/p>\n<p>Here, I\u2019ll share nine of the most effective marketing strategies for small businesses. From search engine marketing to social media advertising, you\u2019re about to get a ton of proven ideas to grow your business strategically.<\/p>\n<h2>1. A Website for Conversions, Not Fancy Design<\/h2>\n<p>When creating or optimizing a small business website, the design always seems to be the top priority. Indeed, many business owners fret over image sizes and shades of color.\u00a0<b>But what about its ability to attract new customers?<\/b>\u00a0Leading the website traffic down the right path to convert them into a customer seems to go out of the window in favor of design.<\/p>\n<p>Yes, design is important. However, it should serve the function of the website \u2014 to generate new customers \u2014\u00a0<i>not<\/i>\u00a0the other way around. So, what makes for a conversion-driven website? At the very least, your home page must include these elements:<\/p>\n<ul>\n<li><b>Headline:<\/b>\u00a0What is the value proposition of your offering? What makes you different? The headline should grab the attention of the visitor and compel them to keep reading.<\/li>\n<li><b>Calls-to-action:<\/b>\u00a0What do you want the visitor to do? Should they call you directly, fill out a form or buy from your website? Having a clear call-to-action will encourage visitors to take the next step in the relationship with you.<\/li>\n<li><b>Benefit-driven copywriting:<\/b>\u00a0The content on your homepage (and product pages) must focus on the benefits that your product or service brings to the customer. It should talk about their challenges, not facts about your business. People care about how you can help them. Elements such as awards and years in business can help with trustworthiness, but should be secondary to what you do for your customers.<\/li>\n<li><b>Social proof:<\/b>\u00a0Start collecting customer testimonials and wear them on your website like a badge of honor. You can also include reviews from third party sites (such as Google Reviews) and logos of any publications you\u2019ve been featured in.<\/li>\n<li><b>Contact information:<\/b>\u00a0Make your contact details easy to find. If you rely on telephone enquiries, ensure your phone number is in the header. If you\u2019re a brick-and-mortar business, make it easy for people to find you.<\/li>\n<li><b>Visual content:<\/b>\u00a0The imagery you use should enforce what you\u2019re offering. If you sell physical products, use imagery that illustrates them in use.<\/li>\n<\/ul>\n<p>Bighorn Law prominently displays their phone number in the navigation bar. They also include a relevant clear headline and call-to-action relevant to the various locations they serve:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512672\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2.png 850w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-150x84.png 150w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-768x429.png 768w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-325x182.png 325w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-120x67.png 120w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-400x224.png 400w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-670x375.png 670w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-830x465.png 830w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-300x168.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-660x369.png 660w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/2-620x346.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p>Whatever the action you want people to take, make sure you\u2019re encouraging them take it!<\/p>\n<h2>2. Optimize for Local SEO<\/h2>\n<p>Once you have a conversion-driven website, it\u2019s time to drive traffic. According to\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/10-stats-to-justify-seo\/36762\/\" target=\"_blank\" rel=\"nofollow noopener\">Search Engine Journal<\/a>, 93% of online experiences start with a search engine. In other words,\u00a0<b>most of your customers will find you via Google<\/b>.<\/p>\n<p>Which is why it\u2019s important you make it easy for prospects to find you in a sea of competitors. This means optimizing your website for SEO.<\/p>\n<p>For small businesses, local SEO is the holy grail of digital marketing channels. Here are some components to keep in mind when running a local SEO campaign:<\/p>\n<ul>\n<li><b>Optimize title and meta descriptions:<\/b>\u00a0These two elements dictate how you appear in the search engine. If you\u2019re a plumber and operate in the Austin, Texas area, you\u2019d want the keyword \u201cplumber austin\u201d to appear in your title and meta description.<\/li>\n<li><b>Claim your Google My Business listing:<\/b>\u00a0By claiming your Google My Business (GMB) listing, you increase your chances of exposure on the search engine. This means appearing in directories as well as Google Maps:<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512671\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/3.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/3.png 850w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/3-150x145.png 150w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/3-768x742.png 768w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/3-300x290.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/3-660x637.png 660w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/3-620x599.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<ul>\n<li><b>Generate Reviews:<\/b>\u00a0Not only does your average rating contribute to social proof, it can also help your ranking in the local search results. Encourage your customers to leave reviews whenever possible.<\/li>\n<li><b>Ensure your NAP matches:<\/b>\u00a0The NAP (Name, Address and Phone Number) on your website must match the one you include in your GMB listing.<\/li>\n<\/ul>\n<p>By ensuring your free local listing is set up and fully optimized, you\u2019re more likely to attract more clicks, leads and customers.<\/p>\n<h2>3. Create a Funnel that Nurtures<\/h2>\n<p>Not all visitors to your website will be ready to buy right away. Which is why it\u2019s important you have a call-to-action at all stages of the funnel.<\/p>\n<p>What are these funnel stages? Typically, they include:<\/p>\n<ol>\n<li><b>Top-of-funnel (TOFU):<\/b>\u00a0These are people who are entering the awareness stage and are looking for a solution to their problem.<\/li>\n<li><b>Middle-of-funnel (MOFU):<\/b>\u00a0At this stage, potential customers are researching specific products and services to fulfil their need.<\/li>\n<li><b>Bottom-of-funnel (BOFU):<\/b>\u00a0The prospect is ready to buy. They\u2019ll be choosing from a selection of vendors. It\u2019s your job to make sure it\u2019s you.<\/li>\n<\/ol>\n<p><b>Generate TOFU leads by offering something of value in exchange for their details.<\/b>\u00a0This can include educational material (such as ebooks and whitepapers) or product-related offers (like discounts).<\/p>\n<p>To attract these TOFU leads, create content that delivers value upfront. You\u2019ll learn how to do this in #6. MOFU content, on the other hand, should talk about their specific problems and the different ways they can solve it (including your offering).<\/p>\n<p>Finally, BOFU content should focus on getting the prospect to become a customer. This content might include competitor comparisons, spec sheets and pricing tables. With all this content in hand, you can use email marketing to capture lead information at each stage of the funnel and nurture them into customers.<\/p>\n<h2>4. Identify Local &amp; Industry Influencers<\/h2>\n<p>Influencer marketing has become a practice of its own over the last 24 months. For those not in the know, influencer marketing is where brands partner with social media \u201cinfluencers\u201d who have access to sizable audiences in order to promote their products and services.<\/p>\n<p>While it may appear to be reserved for bigger brands,\u00a0<b>the art of influencer marketing is widely available to small businesses thanks to the rise of micro-influencers<\/b>.<\/p>\n<p><a href=\"http:\/\/spotright.com\/2017\/12\/30\/micro-influencers\/\" target=\"_blank\" rel=\"nofollow noopener\">Micro-influencers<\/a>\u00a0are those with a smaller yet niche audience of engaged followers. They don\u2019t cost as much, meaning it\u2019s an affordable option for small businesses. Not only that, but they tend to receive a higher level of engagement than \u201cmajor\u201d influencers.<\/p>\n<p>Using Instagram as an example, search for accounts that share similar interests to your audience\u00a0<i>or<\/i>\u00a0those based in your target geo. For example, if you run a burger restaurant, you could search for your town name to find the top posts:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512678\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/4.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/4.png 750w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/4-84x150.png 84w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/4-576x1024.png 576w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/4-300x534.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/4-660x1174.png 660w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/4-620x1103.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p>Then, look through the accounts associated with these top posts. Identify those with 20,000 to 100,000 followers, as these fit the \u201cmicro-influencer\u201d criteria:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512677\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/5.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/5.png 750w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/5-84x150.png 84w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/5-576x1024.png 576w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/5-300x534.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/5-660x1174.png 660w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/5-620x1103.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p>From here, engage with these micro-influencers to get on their radar. Do this by liking and commenting on their posts. Once you\u2019ve done this a few times, send them a direct message (DM) to see if they\u2019d be interested in working with you.<\/p>\n<p>Offer freebies and in exchange for the exposure to their account. Work with them to create engaging content. Remember,\u00a0<b>Instagram is a social platform that thrives off high-quality and shareable photos<\/b>. Make sure your content fits this criteria.<\/p>\n<h2>5. Optimize the Customer Experience<\/h2>\n<p>Customer service is no longer just about after-sales care. The entire relationship must be optimized to delight prospects, customers and advocates alike. This is known as customer experience, which encapsulates marketing, sales and customer support together into one cohesive strategy.<\/p>\n<p>IKEA has one of the most recognizable customer experience strategies in the entire world. From the meatballs to the guided walkways where their furniture is setup, everything has been cleverly designed to delight the customer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512670\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/6.png\" sizes=\"(max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/6.png 650w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/6-150x113.png 150w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/6-300x225.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/6-620x465.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p><a href=\"http:\/\/ichainnel.com\/en\/news\/476306_za3n54-thousands-of-commuters-can-experience-ikea-outdoor-products\/\" target=\"_blank\" rel=\"nofollow noopener\"><i>Image source<\/i><\/a><\/p>\n<p>So, what makes a great customer experience? Some say it\u2019s about \u201csweating the small things\u201d and going the extra mile. But to do that your entire business needs to be working towards the same goal.<\/p>\n<p>This means making every touch-point with your business a delightful one. From talking to sales reps to browsing your website. Here\u2019s a quick process to coming up with a good customer experience strategy:<\/p>\n<ul>\n<li><b>Step 1: Create a Vision<\/b><\/li>\n<\/ul>\n<p>Great customer experience puts the customer first. How can you be different and more brilliant than the competition? Are you dissatisfied with the status-quo? Brainstorm with your employees and come up with a mission statement.<\/p>\n<ul>\n<li><b>Step 2: Understand the Customer Journey<\/b><\/li>\n<\/ul>\n<p>How do your customers make decisions and research solutions and new products? To uncover this insight, talk to them directly. Conduct in-depth research and create segments for each customer category.<\/p>\n<ul>\n<li><b>Step 3: Collaborate<\/b><\/li>\n<\/ul>\n<p>Remember, customer experience means bringing every part of your business together. Collaborate with all of your employees to come up with the best customer experience strategy possible. Enable and empower them to serve your customers as best they can.<\/p>\n<ul>\n<li><b>Step 4: Execute<\/b><\/li>\n<\/ul>\n<p>Start making it convenient for customers to buy from you, easy to reach you and personalize the entire experience for each of your customer segments.<\/p>\n<p>Over time, you must measure the effectiveness of your customer experience strategy. You can do this by running customer satisfaction surveys to see how happy customers are with different areas of your business.<\/p>\n<p>When done right, customer experience can become your biggest differentiator. Take the time to delight your customers in every corner of your business as possible.<\/p>\n<h2>6. Create Valuable &amp; Entertaining Content<\/h2>\n<p>As mentioned earlier, not every prospect will be ready to buy from you right away. Which is why it\u2019s important to build a relationship early by delivering value up front.<\/p>\n<p>How?\u00a0<b>With content marketing.<\/b><\/p>\n<p>Content marketing is the practice of creating entertaining or value-driven (how-to) content to capture a wider audience. For example, Ozone Coffee uses content to share stories and attract an audience of passionate customers who care about social responsibility:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512669\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/7.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/7.png 850w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/7-131x150.png 131w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/7-768x883.png 768w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/7-300x345.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/7-660x759.png 660w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/7-620x713.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p>Define your content strategy by talking to your customers and uncovering the topics they care about. These topics don\u2019t need to be directly related to your product, but they should be relevant.<\/p>\n<p>In the example from Ozone above, they provided a healthy baking recipe for their readers. It has nothing to do with their business aside from the fact that baked goods taste delicious alongside coffee,\u00a0<b>but either way they know it\u2019s a subject their customers care about<\/b>.<\/p>\n<p>From there, create a schedule and stick to it. This could be once a week or even once a month. Whatever your cadence, make sure it\u2019s consistent.<\/p>\n<p>When you publish new content, promote it through your social platforms, email list and any other channels you\u2019re active on. Ensure you\u2019re attracting a wider audience by encouraging your followers and customers to share.<\/p>\n<h2>7. Test Facebook Ads<\/h2>\n<p>Paid media platforms like Facebook Ads can provide a wildly positive ROI when done right. For example, design service\u00a0<a href=\"https:\/\/designpickle.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Design Pickle<\/a>\u00a0generated over $5,800 in\u00a0<a href=\"https:\/\/connectio.io\/13-facebook-ads-case-studies\/\" target=\"_blank\" rel=\"nofollow noopener\"><i>monthly recurring revenue<\/i><\/a>\u00a0from their Facebook ads:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512676\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/8.png\" sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/8.png 640w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/8-147x150.png 147w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/8-300x307.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/8-620x634.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p><a href=\"https:\/\/connectio.io\/13-facebook-ads-case-studies\/\" target=\"_blank\" rel=\"nofollow noopener\"><i>Image source<\/i><\/a><\/p>\n<p>Not only can you hyper-target your exact ideal audience, but you can\u00a0<a href=\"https:\/\/www.web.com\/resources\/23-lead-generation-tools.html\" target=\"_blank\" rel=\"nofollow noopener\">generate leads<\/a>\u00a0with a small budget before scaling up.<\/p>\n<p>To cover the intricacies of Facebook Ads would take an entire guide in itself. Instead, I\u2019ll cover some basic principles and offer an example so you can see them in action:<\/p>\n<ol>\n<li><b>Strategy:<\/b>\u00a0What do you hope to achieve? Are you promoting your products or content? Who is your primary audience? Make sure you have a documented strategy first-and-foremost.<\/li>\n<li><b>Objective:<\/b>\u00a0This is the first step when setting up your Facebook Ads. Objectives include brand awareness, traffic and lead generation. Select the objective that makes the most sense to your strategy.<\/li>\n<li><b>Target Audience:<\/b>\u00a0This is where the real power of Facebook Ads lies. Define targeting variables such a geographical location, gender, age \u2014 all the way to psychographic elements like interests and behavior.<\/li>\n<li><b>Budget:<\/b>\u00a0Set a daily budget, schedule when you want your ads to run and select an optimization method. For example, \u201clink clicks\u201d will optimize your budget spend for generating traffic to your website.<\/li>\n<li><b>Ad Format:<\/b>\u00a0Your ad creative can be served in image, carousel or video formats. Make sure you have this ad creative in advance by following\u00a0<a href=\"https:\/\/en-gb.facebook.com\/business\/ads-guide\" target=\"_blank\" rel=\"nofollow noopener\">Facebook\u2019s guidelines<\/a>.<\/li>\n<li><b>Monitor:<\/b>\u00a0Keep a close eye on your Facebook Ad campaign. Monitor elements such as cost-per-click (CPC) as well as on-page metrics like bounce rate and avg. time on site.<\/li>\n<\/ol>\n<p>In the example below, pediatric dentist Route 32 use engaging imagery to capture attention quickly. They also use benefit-driven copy with a clear call-to-action, making it clear what they want their audience to do:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512668\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/9.png\" sizes=\"(max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/9.png 650w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/9-150x146.png 150w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/9-300x291.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/9-620x602.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p><a href=\"https:\/\/www.biznessapps.com\/blog\/small-business-facebook-ads\/\" target=\"_blank\" rel=\"nofollow noopener\"><i>Image source<\/i><\/a><\/p>\n<p>Imagery is the most important element to Facebook Ads. It\u2019s what will stop your audience from scrolling through their news feed. Use vibrant colours and include small amounts of text that get to the crux of what you\u2019re offering.<\/p>\n<h2>8. Create Native Social Media Content<\/h2>\n<p>Of course, you don\u2019t have to pay to play in the world of social media. Indeed,\u00a0<b>you can create an organic audience of engaged followers just by creating content they care about<\/b>.<\/p>\n<p>The process and strategy varies from platform to platform. Here, I\u2019ll share some great examples from other small businesses and how you can emulate them for your own success.<\/p>\n<p>In the example below, 33 Aces Brewing use their Instagram account to let their branding shine through while creating engaging photography:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512667\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/10.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/10.png 850w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/10-150x124.png 150w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/10-768x637.png 768w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/10-300x249.png 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/10-660x547.png 660w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/10-620x514.png 620w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p><a href=\"https:\/\/www.biznessapps.com\/blog\/instagram-small-businesses\/\" target=\"_blank\" rel=\"nofollow noopener\"><i>Image source<\/i><\/a><\/p>\n<p>Instagram users are drawn to high-quality photos. 33 Aces uses simple photography principles while showing the day-to-day life at their brewery to show their followers what goes on under the hood.<\/p>\n<p>In this next example, Bean Box have used their platform to create a viral contest. When followers sign up, they receive a $10 gift card\u00a0<i>and<\/i>\u00a0the opportunity to win a prize worth $500:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512675\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/11.png\" sizes=\"(max-width: 494px) 100vw, 494px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/11.png 494w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/11-116x150.png 116w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/11-300x389.png 300w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p><a href=\"https:\/\/kimgarst.com\/17-killer-facebook-post-ideas-for-small-business-owners\" target=\"_blank\" rel=\"nofollow noopener\"><i>Image source<\/i><\/a><\/p>\n<p>When someone signs up for the contest, they have the option to share with their friends for more entries. This incentivizes sharing, as they have a greater chance of winning if they do.<\/p>\n<p>Finally, this example from Bradbury &amp; Partners shows how you can blend work with an element of fun in your content:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-512674\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/12.png\" sizes=\"(max-width: 480px) 100vw, 480px\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/12.png 480w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/12-119x150.png 119w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/12-300x379.png 300w\" alt=\"Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/><\/p>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/small-businesses-twitter-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\"><i>Image source<\/i><\/a><\/p>\n<p>The overarching principle: create content that works in the context of each social platform. People prefer high-quality photography on Instagram, so make sure you give it to them.<\/p>\n<p>Similarly, everyone loves a good Facebook contest, so find new ways to tap into this sharing behavior to expand your audience.<\/p>\n<h2>9. Don\u2019t Neglect Partnerships<\/h2>\n<p>There are other small businesses in your marketplace who have access to your ideal customer. You can partner with these businesses to promote each other\u2019s products and services.<\/p>\n<p>Victoria Bennett, Partnership and Sponsorship Director at Barclays Personal and Corporate Banking, says it best:<\/p>\n<p><i>\u201cTo tap into one another\u2019s expertise, contacts and customers. A combined approach can be more powerful than flying solo when executed properly.\u201d<\/i><\/p>\n<p>Start by finding potential partners in your space. For example, a local music venue could partner with restaurants in the area to promote gigs in exchange for poster space inside the venue.<\/p>\n<p>Events are another effective method of tapping into each others\u2019 audiences. That same music venue could partner with restaurants to offer a variety of different foods for a weekend festival, tapping into each other\u2019s audiences to spread the word.<\/p>\n<p>Whoever you partner with, and however you do it, make sure it\u2019s mutually beneficial. The partnership should work towards the goals of both businesses, no matter what they are.<\/p>\n<p><i>How are you planning to grow your business this year and beyond? Share your thoughts and experiences in the comments below!<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/smallbiztrends.com\/2018\/09\/marketing-effectively-small-business.html\">https:\/\/smallbiztrends.com\/2018\/09\/marketing-effectively-small-business.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generating and retaining customers is the lifeblood of every small business in the world. Which is why it\u2019s no surprise that\u00a0business owners find marketing the #1 biggest challenge. We recently ran a survey with 304 business owners to uncover their biggest interests and challenges when running a business. Around 33% said marketing was their biggest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[31,7,11],"class_list":["post-757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business","tag-e-marketing","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/marketing-is-the-1-problem-according-to-small-businesses-9-ways-to-do-marketing-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively\" \/>\n<meta property=\"og:description\" content=\"Generating and retaining customers is the lifeblood of every small business in the world. 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