{"id":760,"date":"2019-01-05T16:20:46","date_gmt":"2019-01-05T14:20:46","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=760"},"modified":"2019-01-05T16:20:46","modified_gmt":"2019-01-05T14:20:46","slug":"9-ways-to-save-time-and-money-with-marketing-automation-infographic","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/9-ways-to-save-time-and-money-with-marketing-automation-infographic\/","title":{"rendered":"9 Ways to Save Time and Money With Marketing Automation (Infographic)"},"content":{"rendered":"<div style=\"text-align:center\"><\/div><article id=\"art-v2\">\n<div id=\"art-v2-container\" class=\"container \">\n<section class=\"art2-holder \" data-word-count=\"492\">\n<div id=\"articleAdd\" class=\"art-v2-body\">\n<p>When it comes to growth hacking and digital marketing, it\u2019s vital to leverage marketing automation and\u00a0implement\u00a0a solid\u00a0customer journey optimization strategy that helps you\u00a0save time,\u00a0money, and quickly acquire\u00a0more customers.<\/p>\n<h2><strong>What is Marketing Automation?<\/strong><\/h2>\n<p>In plain English, marketing automation refers to the technologies that enable you to automate, and measure your marketing activities, workflows\u00a0and strategies to attract more customer faster, and generate a higher return of investment (ROI).<\/p>\n<p>If implemented correctly, you can nurture your visitors and leads, and walk them through an engaging journey\u00a0that you designed in your\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/279603\" rel=\"follow\">customer journey optimization<\/a>strategy. Then you can\u00a0convert them into lifetime customers, who are not easily swayed to your competitor\u2019s product.<\/p>\n<div id=\"gwxtzw7tce\" class=\"banner-ad adbox adbox--called offset offset-left adbox--handled\" data-key=\"a2ad\" data-google-query-id=\"CJvViuPq1t8CFe-u7QodoPcNuw\">\n<div id=\"google_ads_iframe_\/6280\/Entrepreneur-me\/article_4__container__\"><iframe loading=\"lazy\" id=\"google_ads_iframe_\/6280\/Entrepreneur-me\/article_4\" title=\"3rd party ad content\" src=\"https:\/\/tpc.googlesyndication.com\/safeframe\/1-0-31\/html\/container.html\" name=\"\" width=\"300\" height=\"250\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-forms allow-pointer-lock allow-popups allow-popups-to-escape-sandbox allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" data-is-safeframe=\"true\" data-google-container-id=\"9\" data-load-complete=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>Having said that, there is a misunderstanding about marketing automation among marketers. Unfortunately, there are marketers,\u00a0who don\u2019t follow a proven\u00a0<a href=\"https:\/\/jahandarpour.com\/growth-hacking-guide-infographic\/\" rel=\"nofollow\">growth hacking strategy<\/a>, and invest in\u00a0purchasing email lists. They then try to automate their marketing campaigns using the customers that have not gone through the customer journey.<\/p>\n<p>This solution may sound intriguing, and in some cases may produce short-term results, but, growth hacking has never been about short-term spikes. In fact, it is all about achieving a\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/278851\" rel=\"follow\">consistent growth rate<\/a>.<\/p>\n<p><strong>Related:\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/279208\" rel=\"follow\">Content Marketing Isn&#8217;t Really About Your Content<\/a><\/strong><\/p>\n<h2><strong>When should you invest in marketing automation?<\/strong><\/h2>\n<p>The best time to automate your\u00a0<a href=\"http:\/\/briandownard.com\/align-marketing-and-sales\/\" rel=\"nofollow\">marketing strategy<\/a>\u00a0is when you\u2019ve put together your customer journey\u00a0strategy, and you&#8217;re beginning to\u00a0see\u00a0a steady flow of new visitors from organic search results\u00a0or paid marketing campaigns. Consider automating your marketing campaigns if any of the following apply.<\/p>\n<p><strong>Related:\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/280728\" rel=\"follow\">5 Killer Examples of Branding Done Right<\/a><\/strong><\/p>\n<ul>\n<li>You have a steady traffic flow of new visitors.<\/li>\n<li>You manage to convert those visitors into leads.<\/li>\n<li>You are producing engaging content\u00a0to offer to your leads.<\/li>\n<li>You want to personalize your email marketing strategy.<\/li>\n<li>Your sales process is manual, and despite having lots of leads, your sales representatives can&#8217;t generate enough revenue.<\/li>\n<li>You\u2019re spending too much time on social media management.<\/li>\n<li>You want to leverage influencer marketing and content amplification strategies.<\/li>\n<li>You want to increase revenue by scaling your lead nurturing strategy and developing better relationships with customers at any stage of your sales funnel.<\/li>\n<li>You decided to automate your sales funnel to\u00a0<a href=\"https:\/\/jahandarpour.com\/conversion-rate-optimization\/\" rel=\"nofollow\">increase your conversion rate<\/a>.<\/li>\n<li>You plan to incentivize your customers,\u00a0and implement a solid gamification strategy.<\/li>\n<\/ul>\n<p>If your business meets any of the aforementioned criteria\u00a0then it\u2019s time to plan your marketing automation strategy.<\/p>\n<p><strong>Related:\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/280522\" rel=\"follow\">6 Link-Building Tips for Bootstrapped Entrepreneurs<\/a><\/strong><\/p>\n<p>To help you learn more about the benefits of marketing automation,\u00a0<a href=\"http:\/\/briandownard.com\/\" rel=\"nofollow\">Brian Downard<\/a>, and I\u00a0have put together a stunning infographic, elaborating\u00a0on the\u00a0nine\u00a0benefits of marketing automation that can help you save a\u00a0lot\u00a0of time\u00a0and money.<\/p>\n<p><a href=\"https:\/\/jahandarpour.com\/growth-hacking-guide-infographic\/\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1471537222_final.png\" alt=\"marketing Autmation\" \/><\/a><\/p>\n<div class=\"entnatv clearfix \" data-type=\"article-footer-promo\"><\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/article>\n<div class=\"container transparent\"><\/div>\n<div>Source:\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/281089\">https:\/\/www.entrepreneur.com\/article\/281089<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to growth hacking and digital marketing, it\u2019s vital to leverage marketing automation and\u00a0implement\u00a0a solid\u00a0customer journey optimization strategy that helps you\u00a0save time,\u00a0money, and quickly acquire\u00a0more customers. What is Marketing Automation? In plain English, marketing automation refers to the technologies that enable you to automate, and measure your marketing activities, workflows\u00a0and strategies to attract [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[31,7],"class_list":["post-760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 9 Ways to Save Time and Money With Marketing Automation (Infographic)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/9-ways-to-save-time-and-money-with-marketing-automation-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 9 Ways to Save Time and Money With Marketing Automation (Infographic)\" \/>\n<meta property=\"og:description\" content=\"When it comes to growth hacking and digital marketing, it\u2019s vital to leverage marketing automation and\u00a0implement\u00a0a solid\u00a0customer journey optimization strategy that helps you\u00a0save time,\u00a0money, and quickly acquire\u00a0more customers. 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