{"id":7730,"date":"2020-04-26T09:46:55","date_gmt":"2020-04-26T07:46:55","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=7730"},"modified":"2020-05-07T21:49:42","modified_gmt":"2020-05-07T19:49:42","slug":"linkedin-engagement-up-work-from-home-content","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/","title":{"rendered":"LinkedIn Engagement Up Work From Home content"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/230f7ab3-d97e-40eb-9b94-bf67068e06e9-5ea473f975e96-760x400.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"LinkedIn Engagement Up Work From Home content\" title=\"LinkedIn Engagement Up Work From Home content\" \/><\/div>\n<p>LinkedIn Engagement Up Work From Home content. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">LinkedI<\/a>n published a report about how content engagement trends have shifted since the <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">COVID-19<\/a> pandemic began.<\/p>\n\n\n\n<p>Companies have been forced to adapt their content plans to focus on the rapidly changing priorities of their audiences.<\/p>\n\n\n\n<p>Unsurprisingly, the number of posts mentioning COVID-19 are up \u2013 about 1 in 4 company posts mention coronavirus.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/391a8cb3-8eae-4407-8667-beb3d83059cf-5ea473e6c4dad-768x484.png\" alt=\"LinkedIn Engagement Up Work From Home content\" class=\"wp-image-364252\"\/><\/figure><\/div>\n\n\n\n<p>That trend started in early March, but engagement for COVID-19-related posts didn\u2019t really take off until the month of April.<\/p>\n\n\n\n<p>The percentage of LinkedIn posts mentioning working from home is up as well, with almost 15% of company posts touching on it in mid-to-late March.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/b9934357-a9d4-48e4-98b6-6e5737102c02-5ea473ec288c9-768x484.png\" alt=\"LinkedIn Engagement Up Work From Home content\" class=\"wp-image-364254\"\/><\/figure><\/div>\n\n\n\n<p>Engagement for \u2018work from home\u2019 posts has been on an even greater rise, particularly in the United States.<\/p>\n\n\n\n<p>Although not all posts are resonating with users.<\/p>\n\n\n\n<p>Data shows it\u2019s the tone that makes the difference as to which content drives the most engagement.<\/p>\n\n\n\n<p>In particular, posts with a theme of support, community, and care are on the rise.<\/p>\n\n\n\n<p>Here\u2019s a look at what is resonating most with users right now, according to LinkedIn\u2019s latest data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Engagement for COVID-19 Content<\/h2>\n\n\n\n<p>LinkedIn makes it clear that coronavirus-related posts are getting more engagement than other posts.<\/p>\n\n\n\n<p>That\u2019s especially true for posts focusing on how companies are helping out.<\/p>\n\n\n\n<p><em>\u201c\u2026 people are paying more and more attention to what companies are saying and doing about coronavirus,\u201d<\/em>&nbsp;the report says.<\/p>\n\n\n\n<p>In January, coronavirus-related content received below-average engagement numbers.<\/p>\n\n\n\n<p>By April, those posts got 30% more engagement than the average post.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/d756a2ec-2b3b-4698-976b-24d589c761b0-5ea473ef35e4d-768x463.png\" alt=\"LinkedIn Engagement Up Work From Home content\" class=\"wp-image-364256\"\/><\/figure><\/div>\n\n\n\n<p>The coronavirus posts that got the most engagement were about companies stepping up their relief efforts.<\/p>\n\n\n\n<p>For example, some companies have temporarily shifted toward producing necessary supplies like hand sanitizer.<\/p>\n\n\n\n<p>Others are helping to build centers for COVID-19 patients, and some companies are helping hospitals work on ventilators.<\/p>\n\n\n\n<p>Those are the types of posts people want to read from companies right now as it relates to coronavirus.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.searchenginejournal.com\/linkedin-engagement-up-76-for-work-from-home-content\/364250\/\">searchenginejournal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Engagement Up Work From Home content. LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began. Companies have been forced to adapt their content plans to focus on the rapidly changing priorities of their audiences. Unsurprisingly, the number of posts mentioning COVID-19 are up \u2013 about 1 in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[519,561,95,608,6,717],"class_list":["post-7730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-coronavirus","tag-covid-19","tag-linkedin","tag-pandemic","tag-social-media","tag-work-from-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | LinkedIn Engagement Up Work From Home content<\/title>\n<meta name=\"description\" content=\"LinkedIn Engagement Up Work From Home content. LinkedIn published a report about how content engagement trends have shifted\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | LinkedIn Engagement Up Work From Home content\" \/>\n<meta property=\"og:description\" content=\"LinkedIn Engagement Up Work From Home content. LinkedIn published a report about how content engagement trends have shifted\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-26T07:46:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-07T19:49:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/230f7ab3-d97e-40eb-9b94-bf67068e06e9-5ea473f975e96-760x400.jpeg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/230f7ab3-d97e-40eb-9b94-bf67068e06e9-5ea473f975e96-760x400.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"LinkedIn Engagement Up Work From Home content\",\"datePublished\":\"2020-04-26T07:46:55+00:00\",\"dateModified\":\"2020-05-07T19:49:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/230f7ab3-d97e-40eb-9b94-bf67068e06e9-5ea473f975e96-760x400.jpeg\",\"keywords\":[\"coronavirus\",\"COVID-19\",\"linkedin\",\"pandemic\",\"Social Media\",\"Work From Home\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/\",\"name\":\"Dazzlepop | LinkedIn Engagement Up Work From Home content\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/linkedin-engagement-up-work-from-home-content\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/230f7ab3-d97e-40eb-9b94-bf67068e06e9-5ea473f975e96-760x400.jpeg\",\"datePublished\":\"2020-04-26T07:46:55+00:00\",\"dateModified\":\"2020-05-07T19:49:42+00:00\",\"description\":\"LinkedIn Engagement Up Work From Home content. 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