{"id":7734,"date":"2020-04-26T09:53:36","date_gmt":"2020-04-26T07:53:36","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=7734"},"modified":"2020-05-07T21:49:20","modified_gmt":"2020-05-07T19:49:20","slug":"how-to-manage-social-media-in-a-global-crisis","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/","title":{"rendered":"How to Manage Social Media in a Global Crisis"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/how-to-manage-social-media-in-a-global-crisis-5ea13049abd20-760x400.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to Manage Social Media in a Global Crisis\" title=\"How to Manage Social Media in a Global Crisis\" \/><\/div>\n<p>How to Manage Social Media in a Global Crisis. We could keep using the word \u201cunprecedented\u201d when referring to the global public health crisis in which we find ourselves.<\/p>\n\n\n\n<p>But ultimately, whether or not a crisis of this magnitude could have been seen coming \u2018round the bend or whether it\u2019s been seen before has little to no bearing on this fact:<\/p>\n\n\n\n<p>You&nbsp;<strong>will&nbsp;<\/strong>manage social media through a crisis of some kind.<\/p>\n\n\n\n<p>Obviously, we\u2019re smack in the middle of \u201ca crisis of some kind,\u201d but the point is that, even if this is the first crisis in which you\u2019ve had to manage <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">social media<\/a>, it certainly will not be the last.<\/p>\n\n\n\n<p>Being in \u201ccrisis mode\u201d means that you and your marketing team may have to rethink your entire game plan in order to avoid being seen as mum, tone-deaf, or worse, like you are exploiting a crisis for your brand.<\/p>\n\n\n\n<p>While we don\u2019t necessarily know how long&nbsp;<strong>this&nbsp;<\/strong>particular crisis will be ongoing, there are a few general rules to adhere to when your city, state, nation, or the whole world, is confronted with the next one.<\/p>\n\n\n\n<p>It\u2019s best to have a plan of action in place right away so that you and your team can keep your brand moving forward, even in the midst of tragedy or uncertainty.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog-assets.hootsuite.com\/wp-content\/uploads\/2018\/05\/social-media-for-business-620x310.png\" alt=\"How to Manage Social Media in a Global Crisis \"\/><figcaption>How to Manage Social Media in a Global Crisis<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Take a Deep Breath\u2026 Then Start Your Damage Control<\/h2>\n\n\n\n<p>Words like \u201ctragedy\u201d and \u201ccrisis\u201d don\u2019t exactly inspire feelings of happiness or even comfort.<\/p>\n\n\n\n<p>So the most important thing you can do for yourself and for your brand is to first take a deep breath.<\/p>\n\n\n\n<p>When devastating news strikes, or when the immediate future feels a bit more uncertain, remember that you and your team are all humans before brand employees.<\/p>\n\n\n\n<p>Take a moment to breathe and acknowledge your feelings; allowing yourself a brief moment to react will be better for your long-term actions.<\/p>\n\n\n\n<p>The other advantage of starting with a deep breath is this: Mistakes are made in panic. (Ask me how I know!)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.searchenginejournal.com\/social-media-global-crisis\/362022\/\">searchenginejournal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Manage Social Media in a Global Crisis. We could keep using the word \u201cunprecedented\u201d when referring to the global public health crisis in which we find ourselves. But ultimately, whether or not a crisis of this magnitude could have been seen coming \u2018round the bend or whether it\u2019s been seen before has little [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[718,65,406,6],"class_list":["post-7734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-global-crisis","tag-marketing","tag-searchenginejournal","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How to Manage Social Media in a Global Crisis<\/title>\n<meta name=\"description\" content=\"How to Manage Social Media in a Global Crisis. We could keep using the word \u201cunprecedented\u201d when referring to the global public health crisis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | How to Manage Social Media in a Global Crisis\" \/>\n<meta property=\"og:description\" content=\"How to Manage Social Media in a Global Crisis. We could keep using the word \u201cunprecedented\u201d when referring to the global public health crisis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-26T07:53:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-07T19:49:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/how-to-manage-social-media-in-a-global-crisis-5ea13049abd20-760x400.png\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/how-to-manage-social-media-in-a-global-crisis-5ea13049abd20-760x400.png\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"How to Manage Social Media in a Global Crisis\",\"datePublished\":\"2020-04-26T07:53:36+00:00\",\"dateModified\":\"2020-05-07T19:49:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/\"},\"wordCount\":364,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/how-to-manage-social-media-in-a-global-crisis-5ea13049abd20-760x400.png\",\"keywords\":[\"Global Crisis\",\"Marketing\",\"searchenginejournal\",\"Social Media\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/\",\"name\":\"Dazzlepop | How to Manage Social Media in a Global Crisis\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-manage-social-media-in-a-global-crisis\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/04\/how-to-manage-social-media-in-a-global-crisis-5ea13049abd20-760x400.png\",\"datePublished\":\"2020-04-26T07:53:36+00:00\",\"dateModified\":\"2020-05-07T19:49:20+00:00\",\"description\":\"How to Manage Social Media in a Global Crisis. 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