{"id":8312,"date":"2020-05-13T09:22:55","date_gmt":"2020-05-13T07:22:55","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=8312"},"modified":"2021-02-27T17:24:15","modified_gmt":"2021-02-27T15:24:15","slug":"how-to-ride-the-tsunami-caused-by-covid-19","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-ride-the-tsunami-caused-by-covid-19\/","title":{"rendered":"How To Ride The Tsunami Caused By COVID-19"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20200512175327-shutterstock-1233990418.jpeg?width=700&amp;crop=2:1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How To Ride The Tsunami Caused By COVID-19\" title=\"How To Ride The Tsunami Caused By COVID-19\" \/><\/div>\n<p>Recession-Proof <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">Marketing<\/a>: Five Tips For Your <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">Business<\/a> To Ride The <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">T<\/a>s<a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">unami<\/a> Caused By The COVID-19 Crisis<\/p>\n\n\n\n<p>Businesses are bracing for impact: some will get wiped out, some will have the surf of their lifetime. Like riding a wave, it all comes down to how you catch it- or in this case, how it catches you.<\/p>\n\n\n\n<p><em>\u201cWe\u2019re safe. It won\u2019t happen to us.<\/em>\u201d When I first heard about the coronavirus, I was pretty sure it would stay confined to some remote areas. I was sure it would never impact me or anyone I know directly.<\/p>\n\n\n\n<p>But then the wave rose, which led to people starting to ransack supermarkets for toilet paper. Life started to feel like an episode of&nbsp;<em>Black Mirror<\/em>&nbsp;gone terribly, terribly wrong.<\/p>\n\n\n\n<p>This crisis is a monster wave. No one could ever see it coming. And it will cost the world economy approximately three trillion dollars.<\/p>\n\n\n\n<p>Businesses are&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/article\/349366\">bracing for impact<\/a>: some will get wiped out, some will have the surf of their lifetime. Like riding a wave, it all comes down to how you catch it- or in this case, how it catches you.<\/p>\n\n\n\n<p><strong>WINNERS AND LOSERS: A DATA-DRIVEN APPROACH<\/strong><\/p>\n\n\n\n<p>Many companies like Airbnb, Uber, and Whatsapp started during an economic downturn. As such, everyone is wondering who will come out strong out of this one?<\/p>\n\n\n\n<p>The intuitive answer is \u201c<a href=\"https:\/\/www.entrepreneur.com\/article\/349467\">e-commerce<\/a>.\u201d Or \u201cAll you need to do is to go online.\u201d However, it\u2019s not that obvious, unfortunately.<\/p>\n\n\n\n<p>According to ProfitWell, business-to-consumer (B2C) and direct-to-consumer (DTC) enterprises are being massively hit. After all, being online doesn\u2019t necessarily solve an underlying problem: people are clinging to cash, as no one really knows how long it will last.<\/p>\n\n\n\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1589298415_FIGURE1.png?width=1000\">Let\u2019s take a look at business-to-business. In the last 24 months, especially software-as-a-service (Saas) businesses, exploded. Today, that exponential growth has flattened out.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1589298398_FIGURE2.png?width=1000\" alt=\"How To Ride The Tsunami Caused By COVID-19 \" \/><figcaption>How To Ride The Tsunami Caused By COVID-19<\/figcaption><\/figure>\n\n\n\n<p>Uber suggest gives us an interesting perspective per industry (conversions = sales):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1589298382_FIGURE3.png?width=1000\" alt=\"How To Ride The Tsunami Caused By COVID-19 \" \/><figcaption>How To Ride The Tsunami Caused By COVID-19<\/figcaption><\/figure>\n\n\n\n<p>These stats make it clear that being in e-commerce doesn\u2019t guarantee success. During a crisis, people tend to stick to basic needs like food, health, pharma, and media (entertainment and news).<\/p>\n\n\n\n<p>But stay with me. Things get more interesting when we look at traffic growth. Traffic growth gives us a clear sense of where eyeballs are going. In modern marketing,&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/article\/349824\">attention<\/a>&nbsp;(a.k.a eyeballs) is the&nbsp;<em>real<\/em>&nbsp;currency. And the eyeballs all go to websites in financial advice, entertainment, and news.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.entrepreneur.com\/article\/350525\">entrepreneur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recession-Proof Marketing: Five Tips For Your Business To Ride The Tsunami Caused By The COVID-19 Crisis Businesses are bracing for impact: some will get wiped out, some will have the surf of their lifetime. Like riding a wave, it all comes down to how you catch it- or in this case, how it catches you. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[502,768,31,208,519,561,569,238,65,608,767,126,82],"class_list":["post-8312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-airbnb","tag-b2c","tag-business","tag-business-management","tag-coronavirus","tag-covid-19","tag-economic-crisis","tag-entrepreneur","tag-marketing","tag-pandemic","tag-tsunami","tag-uber","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How To Ride The Tsunami Caused By COVID-19<\/title>\n<meta name=\"description\" content=\"How To Ride The Tsunami Caused By COVID-19 Businesses are bracing for impact: some will get 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