{"id":8544,"date":"2020-06-07T08:56:05","date_gmt":"2020-06-07T06:56:05","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=8544"},"modified":"2020-06-07T08:56:08","modified_gmt":"2020-06-07T06:56:08","slug":"how-to-boost-your-late-career-startup","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/","title":{"rendered":"How to Boost Your Late-Career Startup"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&amp;crop=2:1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to Boost Your Late-Career Startup\" title=\"How to Boost Your Late-Career Startup\" \/><\/div>\n<p>Market Optimization Is the Way to Boost Your Late-Career Startup<\/p>\n\n\n\n<p>What&#8217;s\u00a0vital in this process is defining your company&#8217;s mission, goals\u00a0and values in advance.<\/p>\n\n\n\n<p>An employment crisis for older workers is looming. We are facing an upheaval in work options like no other in our lives. We can\u2019t wait for the cavalry. It\u2019s not coming.\u00a0How you position yourself for what\u2019s coming \u2014\u00a0how you <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">optimize<\/a> your position in the\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/market\">market<\/a>\u00a0\u2014\u00a0will be critical to how you live through it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/i.zoomtventertainment.com\/story\/10_things_to_make_work_from_home_a_fun_experience.png?tr=w-560,h-292,fo-top\" alt=\"How to Boost Your Late-Career Startup \" \/><figcaption>How to Boost Your Late-Career Startup<\/figcaption><\/figure>\n\n\n\n<p>We need to create independent platforms for generating work and income on our own terms.&nbsp;A late-career&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/small-business\">small business<\/a>&nbsp;of your own may be just the right solution for you. If you are considering your own small business, there are ways you can plan resiliency into your model. Ask yourselves: How can we be proactive and position ourselves to take advantage of as many options as we can? You need to create your own solutions,&nbsp;ones that have&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/value\">value<\/a>&nbsp;to the communities and markets you love. You need to incorporate market optimization.<\/p>\n\n\n\n<p>But what is market optimization, and how do you build it into your<a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\"> startup<\/a>? Market optimization is the work you do to make yourself known to the world as a vendor of services or goods that advance the goals you set for your company.\u00a0What&#8217;s\u00a0vital in this process is defining your company&#8217;s mission, goals\u00a0and values in advance. Without these in place, your market optimization efforts will be wasted on chasing immediate fears and short-term fixes. Remember, you get to decide the real purpose of the work you do. You create a mission, values and goals around that purpose and then use the results to navigate your way into the market. You get to decide what good you bring to the world.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.entrepreneur.com\/article\/351365\">entrepreneur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market Optimization Is the Way to Boost Your Late-Career Startup What&#8217;s\u00a0vital in this process is defining your company&#8217;s mission, goals\u00a0and values in advance. An employment crisis for older workers is looming. We are facing an upheaval in work options like no other in our lives. We can\u2019t wait for the cavalry. It\u2019s not coming.\u00a0How you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[29],"tags":[238,200,234,368,11],"class_list":["post-8544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-entrepreneur","tag-optimize","tag-small-business","tag-small-business-owners","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How to Boost Your Late-Career Startup<\/title>\n<meta name=\"description\" content=\"How to Boost Your Late-Career Startup What&#039;s vital in this process is defining your company&#039;s mission, goals and values in advance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | How to Boost Your Late-Career Startup\" \/>\n<meta property=\"og:description\" content=\"How to Boost Your Late-Career Startup What&#039;s vital in this process is defining your company&#039;s mission, goals and values in advance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-07T06:56:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-07T06:56:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"How to Boost Your Late-Career Startup\",\"datePublished\":\"2020-06-07T06:56:05+00:00\",\"dateModified\":\"2020-06-07T06:56:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/\"},\"wordCount\":323,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1\",\"keywords\":[\"entrepreneur\",\"Optimize\",\"small business\",\"Small business owners\",\"startup\"],\"articleSection\":[\"Startup\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/\",\"name\":\"Dazzlepop | How to Boost Your Late-Career Startup\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1\",\"datePublished\":\"2020-06-07T06:56:05+00:00\",\"dateModified\":\"2020-06-07T06:56:08+00:00\",\"description\":\"How to Boost Your Late-Career Startup What's vital in this process is defining your company's mission, goals and values in advance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#primaryimage\",\"url\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1\",\"contentUrl\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1\",\"caption\":\"How to Boost Your Late-Career Startup\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Boost Your Late-Career Startup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | How to Boost Your Late-Career Startup","description":"How to Boost Your Late-Career Startup What's vital in this process is defining your company's mission, goals and values in advance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | How to Boost Your Late-Career Startup","og_description":"How to Boost Your Late-Career Startup What's vital in this process is defining your company's mission, goals and values in advance.","og_url":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2020-06-07T06:56:05+00:00","article_modified_time":"2020-06-07T06:56:08+00:00","og_image":[{"url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"How to Boost Your Late-Career Startup","datePublished":"2020-06-07T06:56:05+00:00","dateModified":"2020-06-07T06:56:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/"},"wordCount":323,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#primaryimage"},"thumbnailUrl":";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1","keywords":["entrepreneur","Optimize","small business","Small business owners","startup"],"articleSection":["Startup"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/","url":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/","name":"Dazzlepop | How to Boost Your Late-Career Startup","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#primaryimage"},"thumbnailUrl":";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1","datePublished":"2020-06-07T06:56:05+00:00","dateModified":"2020-06-07T06:56:08+00:00","description":"How to Boost Your Late-Career Startup What's vital in this process is defining your company's mission, goals and values in advance.","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#primaryimage","url":";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1","contentUrl":";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1591207193-GettyImages-1163568305.jpg?width=700&crop=2:1","caption":"How to Boost Your Late-Career Startup"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/how-to-boost-your-late-career-startup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"How to Boost Your Late-Career Startup"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/8544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=8544"}],"version-history":[{"count":1,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/8544\/revisions"}],"predecessor-version":[{"id":8546,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/8544\/revisions\/8546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/8547"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=8544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=8544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=8544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}