{"id":857,"date":"2019-01-14T11:57:16","date_gmt":"2019-01-14T09:57:16","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=857"},"modified":"2019-01-14T11:57:16","modified_gmt":"2019-01-14T09:57:16","slug":"the-best-time-to-post-on-instagram-in-2019-according-to-12-million-posts","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/the-best-time-to-post-on-instagram-in-2019-according-to-12-million-posts\/","title":{"rendered":"The Best Time to Post on Instagram in 2019, According to 12 Million Posts"},"content":{"rendered":"
<\/div>

When is the best time to post on Instagram?<\/p>\n

Later<\/a>\u00a0analyzed 12 million Instagram posts and found that\u00a0the best time to post on Instagram is between 9am-11am EST<\/strong>.<\/p>\n

But is that the best time to post on Instagram for\u00a0your<\/em>\u00a0business?<\/p>\n

Every Instagram account has a unique audience, with followers located in different time zones, so it\u2019s important to find your\u00a0personalized<\/em>\u00a0best time to post on Instagram.<\/p>\n

Scheduling your Instagram posts for optimized times is proven to help you reach more followers and get more engagement on your posts.<\/p>\n

Here\u2019s how to find your best time to post on Instagram, plus we break down\u00a0the best times for each day of the week<\/strong>:<\/p>\n

\"best<\/p>\n

When is the Best Time to Post on Instagram?<\/b><\/h2>\n

To find the best time to post on Instagram to get the most engagement in 2019,\u00a0we analyzed 12 million Instagram posts<\/strong>, posted in multiple time zones around the world from accounts ranging from 100 to 1 million+ followers.<\/p>\n

Here are the\u00a0top 3 global best times to post on Instagram<\/strong>\u00a0for each day of the week, represented in Eastern Standard Time:<\/p>\n

\"best<\/p>\n

That being said, here at\u00a0Later<\/a>, we have found that if you want to get more engagement, it\u2019s best to find out what your personalized best times to post are based on your unique audience.<\/p>\n

Timeliness has always been an important factor in the Instagram algorithm, but with the new algorithm updates,\u00a0when\u00a0<\/i>you post to Instagram is more important than ever!<\/p>\n

Early in 2018,\u00a0Instagram announced<\/a>\u00a0that they were\u00a0updating the Instagram algorithm<\/a>\u00a0to make it more chronological and \u201censure the posts you see are timely.\u201d<\/p>\n

\u201cWith these changes, your feed will feel more fresh, and you won\u2019t miss the moments you care about,\u201d Instagram\u00a0wrote in their press release<\/a>.<\/p>\n

As a result, if you want to beat the Instagram algorithm in 2019, you need to optimize your posting time for when the majority of your followers are online.<\/b><\/p>\n

Think of it this way: Since Instagram is now prioritizing \u201cnew\u201d content on people\u2019s feeds, your best shot at getting your content in front of your followers is by posting when most of them are actively scrolling the app.<\/p>\n

That\u2019s why it\u2019s so important to find your own personalized best time to post on Instagram: you can hack the algorithm to increase your reach and get more likes and followers.<\/p>\n

How to Find Your Best Time to Post on Instagram:<\/h2>\n

There are 3 main ways to find your best time to post on Instagram in 2019:<\/p>\n

    \n
  1. Use\u00a0Later\u2019s Best Time to Post<\/a>\u00a0feature to automatically calculate your top 7 posting times<\/li>\n
  2. Find your\u00a0top time zones and see when your followers are online<\/li>\n
  3. Experiment with different posting times and measure your progress<\/li>\n<\/ol>\n

    If you want to skip the experiments and get right to the good data, an Instagram marketing platform like\u00a0Later<\/a>\u00a0can do the work for you!<\/p>\n

    Later\u2019s\u00a0Best Time to Post feature<\/a>\u00a0automatically calculates your 7 top posting times based on your best performing posts from the recent month:<\/p>\n

    \"\"GIF<\/ins><\/div>\n

    Since every Instagram account is different, we wanted to create a feature that would give you your\u00a0personalized<\/i>\u00a0best posting times \u2014 and that\u2019s exactly what Best Time to Post does!<\/p>\n

    If you\u2019re on one of\u00a0Later\u2019s business plans<\/a>, which start at just $19\/month, your best times to post will automatically be highlighted in your weekly content calendar, making it super easy to\u00a0schedule your Instagram posts<\/a>\u00a0for when your audience is most active!<\/p>\n

    Other Ways to Calculate Your Best Time to Post on Instagram<\/h2>\n

    If you don\u2019t want to pay to find your best times to post on Instagram, you can also calculate them yourself manually.<\/p>\n

    1. Find Your Top Time Zones & See When Your Followers are Online<\/b><\/h3>\n

    When it comes to the best time to post on Instagram, it\u2019s essential to think about the time zones of your Instagram followers.<\/p>\n

    The best thing you can do to find your optimal posting time for Instagram is to research your audience using\u00a0Instagram\u2019s native analytics tool<\/a>, Instagram Insights.<\/p>\n

    Just keep in mind that in order to access Insights, you\u2019ll need to\u00a0set up an Instagram business profile<\/a>.<\/p>\n

    \"Instagram<\/p>\n

    Instagram Insights gives you everything you could ask for: you can see where your followers are located, their gender, their age, and, most importantly, when they\u2019re most active on Instagram.<\/p>\n

    If you\u2019re on one of\u00a0Later\u2019s paid plans<\/a>, you can also track key insights about your followers directly in your Later dashboard with\u00a0Later\u2019s Instagram Analytics<\/a>!<\/p>\n

    For example, you can also use the location data in\u00a0Instagram Analytics\u00a0to pinpoint your\u00a0top time zones<\/strong>\u00a0by looking at your most popular cities, and see\u00a0when your followers are most active<\/strong>\u00a0on Instagram right from your desktop.<\/p>\n

    \"\"<\/p>\n

    The best part? Later\u2019s Instagram Analytics includes all of the insights you know and love from the Instagram app, plus additional data for calculating your best times to post, engagement rate, click through rate, and more!<\/p>\n

    \"InstagramGIF<\/ins><\/div>\n

    Using this data, you can get a great understanding of the best times and days to post on Instagram, and then easily schedule your posts at those times!<\/p>\n

    2. Experiment with Posting Times and Measure your Progress<\/b><\/h3>\n

    If you\u2019d rather crunch the numbers yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times on different days.<\/p>\n

    Start by picking five different times throughout the week.<\/p>\n

    For example, if you notice that your followers are most active between 5 and 9pm EST,\u00a0schedule your posts<\/a>\u00a0to appear at 5, 6, 7, 8, and 9pm.<\/p>\n

    In your spreadsheet, track how many likes and comments each post receives, along with the date and time that you posted them.<\/p>\n

    \"\"<\/p>\n

    The following week, switch the timing of your posts for each day. For example, if you posted at 5pm on Monday in week 1, post at 6pm during week 2.<\/p>\n

    \"\"<\/p>\n

    It might take a few weeks, but you can use this information to help you choose the best days to share to specific networks based on your own audience, along with the times that work best for getting traffic on those specific days.<\/p>\n

    \"\"<\/p>\n

    Other Factors to Consider:<\/b><\/h3>\n

    Different audiences will, of course, be active at different times, so there\u2019s no hard-and-fast rule about the best time to post on Instagram. But there are some general rules you should consider:<\/p>\n

      \n
    1. Post for your most active timezone(s):\u00a0<\/b>you may be located in LA, but if most of your followers are in New York, you should be posting with the EST time zone in mind. If you have followers in both North America and the UK, you may find that posting at \u201codd\u201d times in your timezone (like midnight PST) actually perform well for you, because it\u2019s 8am in London, England.<\/li>\n
    2. Post more during off-work hours instead of during the day:<\/strong>\u00a0generally, the best times to post on Instagram can be lunchtime (11am-1pm) and evenings (7-9pm). Instead of posting while you\u2019re at your desk,\u00a0schedule Instagram posts<\/a>\u00a0during the work day so you don\u2019t have to worry about it during your free time!<\/li>\n
    3. Save the important posts for weekdays:<\/strong>\u00a0The differences are slight, but average Instagram engagement does shift depending on the day. For example, B2B companies may get more engagement during the week while their audience is at work, whereas bloggers may get more engagement on the weekends when their audience is more likely to have time to read their posts.<\/li>\n<\/ol>\n

      <\/b>How to Schedule for Your Best Time to Post to Instagram<\/b><\/h2>\n

      Now that you know when your Instagram audience is most active, and how to drive the most engagement based on your audience\u2019s activity, the last step is to\u00a0schedule your Instagram posts<\/a>\u00a0for your personalized best times to post on Instagram.<\/p>\n

      There are many reasons why\u00a0you should be scheduling Instagram posts<\/a>\u00a0in 2019, but one of the top reasons is that you\u2019ll be able to consistently have content going out at your best times to post on Instagram.<\/p>\n

      One of the best ways to ensure that you are consistently posting when your audience is most active is to use\u00a0Later\u2019s Quick Schedule tool<\/a>.<\/p>\n

      \"best<\/p>\n

      With Quick Schedule, you can create your own Instagram queue based on your best times to post.<\/p>\n

      You just have to select your posting times once, and then you can easily save yourself time by dragging and dropping posts on to your calendar, which will then\u00a0automatically be scheduled for your best times to post on Instagram<\/strong>.<\/p>\n

      <\/div>\n

      Instagram is an incredible channel for businesses to achieve their marketing goals, but in 2019, it just isn\u2019t enough to post content whenever you feel like it anymore.<\/p>\n

      By planning and scheduling your posts in advance for the best time to post on Instagram, you can boost your engagement, drive traffic, and gain new followers and customers!<\/p>\n

       <\/p>\n

       <\/p>\n

      Source:\u00a0https:\/\/later.com\/blog\/best-time-to-post-on-instagram\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      When is the best time to post on Instagram? Later\u00a0analyzed 12 million Instagram posts and found that\u00a0the best time to post on Instagram is between 9am-11am EST. But is that the best time to post on Instagram for\u00a0your\u00a0business? Every Instagram account has a unique audience, with followers located in different time zones, so it\u2019s important […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[31,51,6],"class_list":["post-857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-business","tag-instagram","tag-social-media"],"yoast_head":"\nDazzlepop | The Best Time to Post on Instagram in 2019, According to 12 Million Posts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/the-best-time-to-post-on-instagram-in-2019-according-to-12-million-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | The Best Time to Post on Instagram in 2019, According to 12 Million Posts\" \/>\n<meta property=\"og:description\" content=\"When is the best time to post on Instagram? 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