{"id":8673,"date":"2020-07-01T15:58:14","date_gmt":"2020-07-01T13:58:14","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=8673"},"modified":"2020-07-01T15:58:19","modified_gmt":"2020-07-01T13:58:19","slug":"restaurateur-kept-the-locals-fed","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/restaurateur-kept-the-locals-fed\/","title":{"rendered":"Restaurateur Kept the Locals Fed"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/1920x1080\/IMG_2787_2_433433.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Restaurateur Kept the Locals Fed\" title=\"Restaurateur Kept the Locals Fed\" \/><\/div>\n<h3 class=\"wp-block-heading\">When Her Business Dried Up, This Restaurateur Kept the Locals Fed<\/h3>\n\n\n\n<p>Kyleena Falzone took to <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">Facebook<\/a> Live to help her employees and other residents of her Colorado resort town.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">Kyleena Falzone<\/a>&#8216;s restaurants in the mountain\u00a0<a href=\"https:\/\/www.inc.com\/emily-canal-burt-helm-maine-summer-businesses-coronavirus-pandemic.html\">resort town<\/a>\u00a0of Crested Butte, Colorado, the Secret Stash and Bonez, together made\u00a0nearly $6\u00a0million in\u00a0revenue last year. But when Gunnison County issued an order March 16 for all visitors\u00a0to leave as soon as possible, what looked like the start of another busy spring season\u00a0came to an abrupt end. She had to\u00a0<a href=\"https:\/\/www.inc.com\/betsy-mikel\/how-you-can-conduct-layoffs-humanely.html\">lay\u00a0off<\/a>\u00a0132 of her 140 employees. But while\u00a0her\u00a0restaurants likely would have survived the lockdown in hibernation mode, she says, &#8220;<a href=\"https:\/\/www.inc.com\/andrew-thomas\/8-ways-to-stay-productive-during-coronavirus.html\">I couldn&#8217;t just sit around<\/a>.&#8221;<\/p>\n\n\n\n<p>Instead, Falzone spent the next three months\u00a0<a href=\"https:\/\/www.inc.com\/john-hall\/7-ways-you-can-help-people-you-care-about-during-pandemic.html\">feeding<\/a>\u00a0thousands of\u00a0out-of-work locals through 11 weeks of farmers&#8217; markets handouts, 83 nights of free dinner kits, and three weeks of free groceries. Using social media, she crowdfunded most of the $100,000-plus effort from people who own second homes in\u00a0the town. Here&#8217;s how she pulled off the initiative, which even\u00a0inspired a similar project thousands of miles away.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static01.nyt.com\/images\/2020\/03\/20\/dining\/20virus-restaurants1\/merlin_170791059_1ae1e3f1-7b9f-4ec1-9681-ef8a3a583832-mediumSquareAt3X.jpg\" alt=\"Restaurateur Kept the Locals Fed\" \/><figcaption>Restaurateur Kept the Locals Fed<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Engage donors on social media&nbsp;<\/h2>\n\n\n\n<p>Soon after the pandemic shut down tourism, Falzone planned\u00a0to go shopping in the nearby town of Gunnison, and\u00a0decided to offer to buy groceries for\u00a0her\u00a0Facebook friends. Intending to make a regular post, she accidentally pressed the &#8220;live&#8221; button, which allows Facebook users to broadcast real-time video to their\u00a0friends and watch comments.\u00a0People started giving her\u00a0their grocery orders, and Falzone found she took to the platform. &#8220;I could not believe the power of\u00a0Facebook Live,&#8221; she says. &#8220;It\u00a0just blew up.&#8221;\u00a0<\/p>\n\n\n\n<p>Inspired by the response\u00a0to the grocery run and to sales of her\u00a0restaurants&#8217;\u00a0pizza kits&#8211;local businesses bought hundreds and then donated them&#8211;Falzone\u00a0then kicked off the free food drive in earnest. She began handing out the kits\u00a0each night, funding them in partthrough donations solicited through Facebook Live broadcasts.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.inc.com\/gabrielle-bienasz\/secret-stash-pizza-crested-butte-colorado-farmers-market-donation.html\"><a href=\"https:\/\/www.inc.com\/gabrielle-bienasz\/secret-stash-pizza-crested-butte-colorado-farmers-market-donation.html\">inc<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Her Business Dried Up, This Restaurateur Kept the Locals Fed Kyleena Falzone took to Facebook Live to help her employees and other residents of her Colorado resort town. Kyleena Falzone&#8216;s restaurants in the mountain\u00a0resort town\u00a0of Crested Butte, Colorado, the Secret Stash and Bonez, together made\u00a0nearly $6\u00a0million in\u00a0revenue last year. But when Gunnison County issued [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,5,348,832,234,368,6],"class_list":["post-8673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-facebook","tag-inc","tag-kyleena-falzon","tag-small-business","tag-small-business-owners","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Restaurateur Kept the Locals Fed<\/title>\n<meta name=\"description\" content=\"Restaurateur Kept the Locals Fed Kyleena Falzone&#039;s restaurants in the mountain resort town of Crested Butte, Colorado, the Secret Stash and Bonez\" \/>\n<meta name=\"robots\" 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