{"id":8714,"date":"2020-07-14T14:35:51","date_gmt":"2020-07-14T12:35:51","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=8714"},"modified":"2020-07-14T14:35:53","modified_gmt":"2020-07-14T12:35:53","slug":"your-marketing-needs-an-overhaul","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/","title":{"rendered":"Your marketing needs an overhaul"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/07\/10-signs-your-digital-marketing-strategy-needs-an-overhaul-5efd7acc65827-760x400.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Your marketing needs an overhaul\" title=\"Your marketing needs an overhaul\" \/><\/div>\n<p>10 Signs Your Digital Marketing Strategy Needs an Overhaul<\/p>\n\n\n\n<p>Not seeing results from your marketing campaigns? If you\u2019re looking for a sign that your digital marketing could use a makeover, check out this list.<\/p>\n\n\n\n<p>One of the surest signs that your digital marketing is falling flat is if you\u2019re not seeing the results you want from your <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">marketing campaigns<\/a>.<\/p>\n\n\n\n<p>But determining whether your marketing needs an overhaul isn\u2019t always that simple, as there can be many holes in your existing strategy.<\/p>\n\n\n\n<p>The truth is, you may not know whether your marketing is effective if you don\u2019t know what&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/metrics-digital-marketing-roi\/253479\/\">metrics to track<\/a>&nbsp;or how to track them.<\/p>\n\n\n\n<p>Further, you might see some revenue coming in, but how do you know if you\u2019re generating the best results possible?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/aegypten.ahk.de\/fileadmin\/AHK_Aegypten\/user_upload\/digitalmarketing.png\" alt=\"Your marketing needs an overhaul\" \/><\/figure>\n\n\n\n<p>If you\u2019re looking for a sign that your digital marketing could use a makeover, check out this list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. You\u2019re Not Maximizing Your ROI<\/h2>\n\n\n\n<p>Seeing tangible results from your marketing efforts is always the goal, but are you getting the best possible return on your investment (<a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">ROI<\/a>)?<\/p>\n\n\n\n<p>This all comes down to determining your cost per acquisition (CPA) \u2013 how much it costs for you to acquire one new customer.<\/p>\n\n\n\n<p>In tracking the success of your marketing campaigns, you\u2019re likely to discover that some channels are more effective than others.<\/p>\n\n\n\n<p>Your goal should be to acquire the maximum number of customers or clients for the lowest cost possible.<\/p>\n\n\n\n<p>You\u2019re only able to determine your true ROI by comparing the results across channels and campaigns, seeing which methods yield the best results.<\/p>\n\n\n\n<p>If you aren\u2019t confident that you\u2019re maximizing your ROI, it may be time to give your marketing an overhaul.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Your Social Campaigns Are Falling Flat<\/h2>\n\n\n\n<p>One of the biggest mistakes brands make when it comes to their social media marketing is taking a \u201cpost and pray\u201d approach \u2013 meaning they post content and pray it generates the engagement they want.<\/p>\n\n\n\n<p>In actuality, brands should be posting content they know will resonate with their audience based on existing data.<\/p>\n\n\n\n<p>Every social media platform has its own version of analytics or at least its own performance metrics.<\/p>\n\n\n\n<p>Likes, comments, social shares, and clicks can all be indicators of follower engagement.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.searchenginejournal.com\/signs-digital-marketing-strategy-needs-overhaul\/373511\/#close\"><a href=\"https:\/\/www.searchenginejournal.com\/signs-digital-marketing-strategy-needs-overhaul\/373511\/#close\">searchenginejournal<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 Signs Your Digital Marketing Strategy Needs an Overhaul Not seeing results from your marketing campaigns? If you\u2019re looking for a sign that your digital marketing could use a makeover, check out this list. One of the surest signs that your digital marketing is falling flat is if you\u2019re not seeing the results you want [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[522,838,77,7,458,406,47],"class_list":["post-8714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-campaigns","tag-cpa","tag-digital-marketing","tag-e-marketing","tag-roi","tag-searchenginejournal","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Your marketing needs an overhaul<\/title>\n<meta name=\"description\" content=\"Your marketing needs an overhaul Not seeing results from your marketing campaigns? If you\u2019re looking for a sign that your digital marketing could\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Your marketing needs an overhaul\" \/>\n<meta property=\"og:description\" content=\"Your marketing needs an overhaul Not seeing results from your marketing campaigns? If you\u2019re looking for a sign that your digital marketing could\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-14T12:35:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-14T12:35:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/07\/10-signs-your-digital-marketing-strategy-needs-an-overhaul-5efd7acc65827-760x400.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/07\/10-signs-your-digital-marketing-strategy-needs-an-overhaul-5efd7acc65827-760x400.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Your marketing needs an overhaul\",\"datePublished\":\"2020-07-14T12:35:51+00:00\",\"dateModified\":\"2020-07-14T12:35:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/\"},\"wordCount\":382,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/07\/10-signs-your-digital-marketing-strategy-needs-an-overhaul-5efd7acc65827-760x400.jpg\",\"keywords\":[\"Campaigns\",\"CPA\",\"Digital Marketing\",\"E-Marketing\",\"ROI\",\"searchenginejournal\",\"strategy\"],\"articleSection\":[\"E-Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/\",\"name\":\"Dazzlepop | Your marketing needs an overhaul\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/your-marketing-needs-an-overhaul\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/07\/10-signs-your-digital-marketing-strategy-needs-an-overhaul-5efd7acc65827-760x400.jpg\",\"datePublished\":\"2020-07-14T12:35:51+00:00\",\"dateModified\":\"2020-07-14T12:35:53+00:00\",\"description\":\"Your marketing needs an overhaul Not seeing results from your marketing campaigns? 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