{"id":8748,"date":"2020-07-16T10:13:51","date_gmt":"2020-07-16T08:13:51","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=8748"},"modified":"2020-10-12T12:44:08","modified_gmt":"2020-10-12T10:44:08","slug":"the-second-acts-and-its-power-for-startups","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/","title":{"rendered":"The Second Acts and its Power For Startups"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Second Acts and its Power For Startups\" title=\"The Second Acts and its Power For Startups\" \/><\/div>\n<p>The Power Of Second Acts For Startups<\/p>\n\n\n\n<p>Successful second acts by individuals and companies can be inspirational. There have been several such examples in recent times in which companies have found success after pivoting from their <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">original business model<\/a> or focus, such as Shopify.<\/p>\n\n\n\n<p>Below I&#8217;ll discuss some successful second acts starting with my own startup journey in which we shifted from <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">business-to-consumer<\/a> to <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">business-to-business<\/a>. These transformations can be made for growth momentum, by market forces and for survival.<\/p>\n\n\n\n<p><strong>Gaining Growth Momentum<\/strong><\/p>\n\n\n\n<p>My first startup grew to $4 million in revenues in three years. We were the pioneers in web-to-wireless technology and were the first to convert a Palm PDA into a&nbsp;<a href=\"https:\/\/www.forbes.com\/1998\/11\/14\/feat.html#45b4f69865de\">wireless email device<\/a>&nbsp;in the late &#8217;90s. Our solutions were sold to consumers, and we saw the potential to repurpose our technology to power enterprise <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">business workflows<\/a>. We transformed our client-only technology into a client-server platform and launched the world&#8217;s first&nbsp;<a href=\"https:\/\/www.rcrwireless.com\/20001023\/carriers\/jp-systems-surewave-platform-marks-move-to-enterprise\" target=\"_blank\" rel=\"noreferrer noopener\">mobile server platform<\/a>, which enabled enterprises to power mobile workflows. It went on to become an industry-leading multi-device, multi-network platform resulting in an enterprise value of $185 million in the year 2000.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn%3AANd9GcSvHzX4kTPeVLRKle5LMmlo5ubeNbrhdN0KjQ&amp;usqp=CAU\" alt=\"The Second Acts and its Power For Startups\" \/><figcaption>The Second Acts and its Power For Startups<\/figcaption><\/figure>\n\n\n\n<p>It was a pivot that was performed to gain growth momentum by repurposing existing technologies to serve newer and lucrative markets. A technology that was bound to get commoditized was platformized. More recently, Shopify is an example of a&nbsp;<a href=\"https:\/\/producthabits.com\/shopify-grew-snowboard-shop-10b-commerce-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;tool to platform to ecosystem&#8221;<\/a>&nbsp;transformation.&nbsp;<\/p>\n\n\n\n<p><strong>Responding To Market Forces<\/strong><\/p>\n\n\n\n<p>Market forces can also trigger transformation for both longtime businesses and startups. This requires agility on the part of leadership to seize the moment, steer the ship in the right direction and chart a new course of prosperity.<\/p>\n\n\n\n<p>For example, the digital revolution has forced traditional software companies to cloudify their technology. Microsoft and Adobe, despite being goliaths, were able to not only transform their businesses to become cloud-centric, but in the process changed to subscription-based models thereby effecting two pivots at the same time. In the case of Microsoft, steering a large organization in this new direction can be attributed to the unstinted focus of its cloud business leadership and the simultaneous withdrawal from markets in which the company was not a leader.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.forbes.com\/sites\/forbesfinancecouncil\/2020\/07\/15\/the-power-of-second-acts-for-startups\/#7175ae621ba8\"><\/a><a href=\"https:\/\/www.forbes.com\/sites\/forbesfinancecouncil\/2020\/07\/15\/the-power-of-second-acts-for-startups\/#7175ae621ba8\">forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Power Of Second Acts For Startups Successful second acts by individuals and companies can be inspirational. There have been several such examples in recent times in which companies have found success after pivoting from their original business model or focus, such as Shopify. Below I&#8217;ll discuss some successful second acts starting with my own [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[29],"tags":[31,237,692,127,117,11,842],"class_list":["post-8748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-business","tag-forbes","tag-marketing-strategy","tag-microsoft","tag-platform","tag-startup","tag-workflows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | The Second Acts and its Power For Startups<\/title>\n<meta name=\"description\" content=\"The Second Acts and its Power For Startups Successful second acts by individuals and companies can be inspirational. There have been several\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | The Second Acts and its Power For Startups\" \/>\n<meta property=\"og:description\" content=\"The Second Acts and its Power For Startups Successful second acts by individuals and companies can be inspirational. There have been several\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-16T08:13:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-12T10:44:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"The Second Acts and its Power For Startups\",\"datePublished\":\"2020-07-16T08:13:51+00:00\",\"dateModified\":\"2020-10-12T10:44:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/\"},\"wordCount\":382,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale\",\"keywords\":[\"business\",\"Forbes\",\"Marketing Strategy\",\"Microsoft\",\"platform\",\"startup\",\"workflows\"],\"articleSection\":[\"Startup\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/\",\"name\":\"Dazzlepop | The Second Acts and its Power For Startups\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale\",\"datePublished\":\"2020-07-16T08:13:51+00:00\",\"dateModified\":\"2020-10-12T10:44:08+00:00\",\"description\":\"The Second Acts and its Power For Startups Successful second acts by individuals and companies can be inspirational. There have been several\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#primaryimage\",\"url\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale\",\"contentUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale\",\"width\":\"959\",\"height\":\"640\",\"caption\":\"The Second Acts and its Power For Startups\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Second Acts and its Power For Startups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | The Second Acts and its Power For Startups","description":"The Second Acts and its Power For Startups Successful second acts by individuals and companies can be inspirational. There have been several","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | The Second Acts and its Power For Startups","og_description":"The Second Acts and its Power For Startups Successful second acts by individuals and companies can be inspirational. There have been several","og_url":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2020-07-16T08:13:51+00:00","article_modified_time":"2020-10-12T10:44:08+00:00","og_image":[{"url":"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"The Second Acts and its Power For Startups","datePublished":"2020-07-16T08:13:51+00:00","dateModified":"2020-10-12T10:44:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/"},"wordCount":382,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale","keywords":["business","Forbes","Marketing Strategy","Microsoft","platform","startup","workflows"],"articleSection":["Startup"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/","url":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/","name":"Dazzlepop | The Second Acts and its Power For Startups","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale","datePublished":"2020-07-16T08:13:51+00:00","dateModified":"2020-10-12T10:44:08+00:00","description":"The Second Acts and its Power For Startups Successful second acts by individuals and companies can be inspirational. There have been several","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#primaryimage","url":"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale","contentUrl":"https:\/\/specials-images.forbesimg.com\/imageserve\/5f05d2985501c00007e547eb\/960x0.jpg?fit=scale","width":"959","height":"640","caption":"The Second Acts and its Power For Startups"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/the-second-acts-and-its-power-for-startups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"The Second Acts and its Power For Startups"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/8748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=8748"}],"version-history":[{"count":2,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/8748\/revisions"}],"predecessor-version":[{"id":9294,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/8748\/revisions\/9294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/8751"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=8748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=8748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=8748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}