{"id":8856,"date":"2020-08-08T18:38:39","date_gmt":"2020-08-08T16:38:39","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=8856"},"modified":"2020-08-08T18:38:45","modified_gmt":"2020-08-08T16:38:45","slug":"mindset-driven-is-so-important-for-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/mindset-driven-is-so-important-for-digital-marketing\/","title":{"rendered":"Mindset Driven is so important for digital marketing"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/zhivagopartners.com\/wp-content\/uploads\/2020\/08\/dreamstime_m_148231055.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Mindset Driven is so important for digital marketing\" title=\"Mindset Driven is so important for digital marketing\" \/><\/div>\n<p>Why is Mindset-Driven Marketing so important for your digital marketing?<\/p>\n\n\n\n<p>I\u2019ve been defining the customer\u2019s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires, concerns, and questions are top of mind for them, and if you don\u2019t address these burning issues, immediately, they will click away. That\u2019s one thing all <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a> efforts have in common: The customer reaction is immediate. You have nanoseconds to either attract them or lose them.\u00a0<\/p>\n\n\n\n<p>This puts marketing to the ultimate test. There is no time for luxuriating in breast-beating braggadocio.&nbsp;<\/p>\n\n\n\n<p><em>Nothing<\/em>\u00a0should come between their quest for the very specific information they are looking for, and you providing that information. It\u2019s not about you and your products and services. It\u2019s about your customer\u2019s desires, concerns, and questions.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/2400\/1*t8zfPkQy-nfq67rNLoDbnA.jpeg\" alt=\"Mindset Driven is so important for digital marketing\" \/><\/figure>\n\n\n\n<p>This is what they want. We all know this, when we are buying things ourselves. It\u2019s perfectly obvious to us, as buyers.\u00a0<\/p>\n\n\n\n<p>But as sellers, we almost always fall short. For example, this is not what our prospects see when they first come to our sites.&nbsp;<\/p>\n\n\n\n<p>This reality came home to me, hard, going through a bunch of competitive sites with a client. Sites for companies selling the same thing our client is selling (a <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">B2B<\/a> service). They were ALL THE SAME. They all made the same claims; they all showed the same type of information; they all spoke marketing speak for \u201cWe are great. Here are all the reasons. Here\u2019s the proof.\u201d\u00a0<\/p>\n\n\n\n<p>Why does this happen? Because it\u2019s easier to click around to competitive sites and \u201cdo what they\u2019re doing\u201d than it is to interview real customers and find out what they actually&nbsp;<em>want<\/em>&nbsp;your site to say. They want you to address their very specific desires, concerns, and questions, in all your sites and social and other campaigns.&nbsp;<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/customerthink.com\/why-is-mindset-driven-marketing-so-important-for-your-digital-marketing\/\"><a href=\"https:\/\/customerthink.com\/why-is-mindset-driven-marketing-so-important-for-your-digital-marketing\/\">customerthink<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is Mindset-Driven Marketing so important for your digital marketing? I\u2019ve been defining the customer\u2019s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires, concerns, and questions are top of mind for them, and if you don\u2019t address these burning issues, immediately, they will [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[93,870,77,7,65,869],"class_list":["post-8856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-b2b-marketing","tag-customerthink","tag-digital-marketing","tag-e-marketing","tag-marketing","tag-mindset-driven-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Mindset Driven is so important for digital marketing<\/title>\n<meta name=\"description\" content=\"Mindset Driven is so important for digital marketing 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