{"id":89,"date":"2018-04-20T20:25:32","date_gmt":"2018-04-20T18:25:32","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=89"},"modified":"2018-04-22T09:21:06","modified_gmt":"2018-04-22T07:21:06","slug":"expert-seo-tips-for-your-mena-startup-in-2018","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/expert-seo-tips-for-your-mena-startup-in-2018\/","title":{"rendered":"Expert SEO Tips for Your MENA Startup in 2018"},"content":{"rendered":"
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So, you\u2019d like to have more people find out about your startup in 2018? If you\u2019re interested in securing more web traffic\u2014and having relevant prospective customers discover you\u2014you\u2019ll want to check out the following search engine optimization tips from Rand Fishkin, founder and current \u2018wizard\u2019 (https:\/\/moz.com\/about\/team\/randfish) of Seattle-based SEO powerhouse, Moz (https:\/\/moz.com<\/a>).<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Startups are known to have limited resources. (Yes, truer words may never have been said.) If an entrepreneur had to choose from the 2018 list that Fishkin shared at the Web Summit in Lisbon this past November, here are the tips he believes will get them the most bang for their buck.<\/p>\n

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  1. Know Your Keywords<\/a>.<\/strong><\/li>\n<\/ol>\n

    \u201cIf you can do nothing else, I\u2019d urge you to invest in keyword research,\u201d Fishkin recommends. \u201cUncover the terms and phrases your audience is using to search, and match those keywords to content you\u2019re creating (or will create) so you can start the optimization process.\u201d<\/p>\n

    This could involve some keyword research using Google\u2019s keyword planner tool (https:\/\/adwords.google.com<\/a>\/home\/tools\/keyword-planner\/) to see how current searches stack up, or scouring Quora (https:\/\/www.quora.com<\/a>), Reddit (https:\/\/www.reddit.com<\/a>) or other forums in order to get the terminology just right.<\/p>\n

    Fishkin notes that at this stage, it truly pays to do your homework. \u201cIf you don\u2019t have a grounding in keyword research, it\u2019s next to impossible to do the rest of what\u2019s needed for SEO.\u201d<\/p>\n

      \n
    1. Solve the Searcher\u2019s Task Better Than Anyone Else.<\/strong><\/li>\n<\/ol>\n

      He also advises companies to \u2018solve the searcher\u2019s task better than anyone else\u2019. What does this mean exactly?\u00a0Should entrepreneurs try to get granular and focus on specific responses to achieve a first page search result, or should they attempt to answer a question more broadly (e.g. a catch-all approach)?<\/strong><\/p>\n

      \u201cGenerally speaking, you want to serve the searcher\u2019s intent,\u201d he said. \u201cSometimes that means serving multiple intents when keywords have multiple types of questions behind them.<\/p>\n

      Consider what intentions your current or desired customers might have, including the pain points they\u2019re experiencing, as a means for shaping their searches\u2014then adjust your content accordingly.<\/p>\n

      \u201cSomething like \u2018dentists in San Diego\u2019 is fairly clear. Folks want a list, some way of choosing and sorting, and ways to trust that the list is reliable, up-to-date, includes pertinent contact info, etc.\u201d<\/p>\n

      That\u2019s clear enough, but how should entrepreneurs approach more generalized searches?<\/p>\n

        \n
      1. Explore Current High-Ranking Results<\/a>.<\/strong><\/li>\n<\/ol>\n

        Search engine algorithms can\u2019t be fooled, nor can they easily be fully understood. However, there is a straightforward way to reveal what they prioritize. Here\u2019s a concrete example.<\/p>\n

        \u201cA query like \u2018hiring developers\u2019 is tougher,\u201d Fishkin says. \u201cDo searchers want lists of companies who are hiring? Advice on how to hire? Pros and cons of whether to hire vs outsource? Or something else? In this case, it pays to research what\u2019s already appearing on page 1 (and page 2 and 3) to see what content Google believes to be of primary interest to searchers. That\u2019s where you\u2019ll want to start.\u201d<\/p>\n

        Ready to generate more online visibility and build a stronger sales funnel in the New Year? You now have all the insights you need to successfully launch your startup\u2019s SEO efforts\u2014it\u2019s time to get to work!<\/p>\n<\/div>\n

         <\/p>\n

        Source:\u00a0http:\/\/www.incarabia.com\/build\/expert-seo-tips-for-your-mena-startup-in-2018\/<\/a><\/p>\n

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         <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        So, you\u2019d like to have more people find out about your startup in 2018? If you\u2019re interested in securing more web traffic\u2014and having relevant prospective customers discover you\u2014you\u2019ll want to check out the following search engine optimization tips from Rand Fishkin, founder and current \u2018wizard\u2019 (https:\/\/moz.com\/about\/team\/randfish) of Seattle-based SEO powerhouse, Moz (https:\/\/moz.com). Startups are known […]<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2,1],"tags":[9,23,21,8,11,20],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","category-seo","tag-keywords","tag-search-engines","tag-search-ranking","tag-seo","tag-startup","tag-structured-citations"],"yoast_head":"\nDazzlepop | Expert SEO Tips for Your MENA Startup in 2018<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/expert-seo-tips-for-your-mena-startup-in-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Expert SEO Tips for Your MENA Startup in 2018\" \/>\n<meta property=\"og:description\" content=\"So, you\u2019d like to have more people find out about your startup in 2018? If you\u2019re interested in securing more web traffic\u2014and having relevant prospective customers discover you\u2014you\u2019ll want to check out the following search engine optimization tips from Rand Fishkin, founder and current \u2018wizard\u2019 (https:\/\/moz.com\/about\/team\/randfish) of Seattle-based SEO powerhouse, Moz (https:\/\/moz.com). 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