{"id":891,"date":"2019-01-19T12:00:36","date_gmt":"2019-01-19T10:00:36","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=891"},"modified":"2019-01-17T12:12:17","modified_gmt":"2019-01-17T10:12:17","slug":"google-adwords-express-is-now-part-of-google-ads","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-adwords-express-is-now-part-of-google-ads\/","title":{"rendered":"Google AdWords Express is Now Part of Google Ads"},"content":{"rendered":"<div style=\"text-align:center\"><\/div><p>Google is\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9175396?hl=en\" target=\"_blank\" rel=\"noopener\">notifying<\/a>\u00a0advertisers that AdWords Express has joined the Google Ads platform.<\/p>\n<p>AdWords Express campaigns are now available in Google Ads as \u2018Smart\u2019 campaigns.<\/p>\n<p>Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses.<\/p>\n<p>Now, Smart campaigns still have all the same benefits as AdWords Express campaigns, but with improved features.<\/p>\n<p>Google highlights the following benefits:<\/p>\n<ul>\n<li>Create an online ad quickly and easily.<\/li>\n<li>Pay only when people click your ad.<\/li>\n<li>Attract more customers to your website or Google Maps listing.<\/li>\n<li>Minimal ongoing management necessary. Google Ads runs your ads for you.<\/li>\n<li>Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).<\/li>\n<li>Review the effectiveness of your ads in your dashboard.<\/li>\n<\/ul>\n<p>Key features available in Smart campaigns include:<\/p>\n<ul>\n<li><strong>\u201cCampaigns\u201d overview:<\/strong>\u00a0An account\u2019s home base which contains Google-generated performance insights.<\/li>\n<li><strong>Critical account alerts:<\/strong>\u00a0Important notifications about campaigns, billing issues, etc.<\/li>\n<li><strong>Verified calls:<\/strong>\u00a0Shows the number of calls received from a campaign, along with the number of clicks.<\/li>\n<li><strong>Map actions:<\/strong>\u00a0Helps track the number of times people saw an ad and then clicked the business\u2019 pin on Google Maps or got directions to the business.<\/li>\n<li><strong>Google Analytics:<\/strong>\u00a0Track actions visitors take on a website after clicking an ad.<\/li>\n<li><strong>Ad scheduling:<\/strong>\u00a0Choose the days of the week and the times of the day to run an ad.<\/li>\n<\/ul>\n<p>Google notes that it is open to feedback on Smart campaigns, which may help shape future updates.<\/p>\n<p>Advertisers can share feedback using the \u2018Leave feedback\u2019 option, accessed by clicking the 3-dot icon in the upper right-hand side of your account.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/google-adwords-express-is-now-part-of-google-ads\/286347\/\">https:\/\/www.searchenginejournal.com\/google-adwords-express-is-now-part-of-google-ads\/286347\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is\u00a0notifying\u00a0advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as \u2018Smart\u2019 campaigns. Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses. Now, Smart campaigns still have all the same benefits as AdWords Express campaigns, but with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[48],"tags":[24,7,41,37],"class_list":["post-891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertising","tag-e-marketing","tag-google","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google AdWords Express is Now Part of Google Ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/google-adwords-express-is-now-part-of-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Google AdWords Express is Now Part of Google Ads\" \/>\n<meta property=\"og:description\" content=\"Google is\u00a0notifying\u00a0advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as \u2018Smart\u2019 campaigns. Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses. Now, Smart campaigns still have all the same benefits as AdWords Express campaigns, but with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/google-adwords-express-is-now-part-of-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-19T10:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/01\/shutterstock_1217661061-760x400.png\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/01\/shutterstock_1217661061-760x400.png\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" 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