{"id":8932,"date":"2020-08-18T14:12:08","date_gmt":"2020-08-18T12:12:08","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=8932"},"modified":"2020-08-18T14:12:13","modified_gmt":"2020-08-18T12:12:13","slug":"digital-marketing-is-accelerating","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-accelerating\/","title":{"rendered":"Digital marketing is accelerating"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/media-assets-02.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-213062-hallam_digitalmarketing1--2x1--940.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digital marketing is accelerating\" title=\"Digital marketing is accelerating\" \/><\/div>\n<h3 class=\"wp-block-heading\">Digital marketing is accelerating \u2013 so what\u2019s next?<\/h3>\n\n\n\n<p>In 2019,\u00a0<a href=\"https:\/\/www.hallaminternet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hallam<\/a>, <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Google<\/a>\u2019s Premier Partners Growing Businesses Online 2019 award winners, published one in a series of eBooks:\u00a0<a href=\"https:\/\/www.hallaminternet.com\/wp-content\/uploads\/2019\/03\/The-future-of-digital-marketing-2019-and-beyond-Hallam.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Digital Marketing: 2019 and beyond<\/a>. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Covid-19<\/a> has ground the world to a halt, but has accelerated <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a>, taking it down paths that have not been ventured before.<\/p>\n\n\n\n<p>The team at Hallam recognises that and we\u2019re at a stage where there is even more to add to this eBook. The Future of Digital Marketing 2.0, contains interviews with several industry experts and aims to break down exactly what the future of the industry looks like, and highlights what businesses and brands need to be prepared for ahead of digital marketing\u2019s next big shift&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ea4a424165a170006a5c5fb\/960x0.jpg?cropX1=0&amp;cropX2=998&amp;cropY1=0&amp;cropY2=561\" alt=\"Digital marketing is accelerating\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An introduction from Julio Taylor, CEO at Hallam<\/strong><\/h2>\n\n\n\n<p>The latest change to digital marketing is something we have been building towards for some time now, and there are several factors behind that.<\/p>\n\n\n\n<p>There is a&nbsp;<a href=\"https:\/\/www.wired.com\/insights\/2013\/08\/the-rise-of-the-millennial-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">massive generational change in the workforce<\/a>, with 70% now millennial or younger.<\/p>\n\n\n\n<p>We\u2019re living in a world where, for the first time in history, the vast majority of the population is born into a digital world as standard. Digital transformation, for me, is the absolute priority and the audience is demanding it.<\/p>\n\n\n\n<p>Because of that, there is a huge amount of complexity when it comes to digital marketing and the skill required to deliver deep and meaningful impact. You need expertise in all areas to make that happen, whether that be UX, SEO, PPC, PR, advertising, content marketing, strategy, or technical.<\/p>\n\n\n\n<p>There is also the pace of change to consider. Factors like technology, automation, and user expectations are moving incredibly quickly. The things that were groundbreaking just a couple of years ago are now old news. Some of the topics that were hot just four years ago are now expected.<\/p>\n\n\n\n<p>Within that, the demand for privacy is growing exponentially &#8211; partly because of the\u00a0<a href=\"https:\/\/www.wired.com\/story\/cambridge-analytica-facebook-privacy-awakening\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cambridge Analytica situation<\/a>, and partly because audiences are just getting smarter with it.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.thedrum.com\/opinion\/2020\/08\/17\/digital-marketing-accelerating-so-what-s-next\"><a href=\"https:\/\/www.thedrum.com\/opinion\/2020\/08\/17\/digital-marketing-accelerating-so-what-s-next\">thedrum<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is accelerating \u2013 so what\u2019s next? In 2019,\u00a0Hallam, Google\u2019s Premier Partners Growing Businesses Online 2019 award winners, published one in a series of eBooks:\u00a0The Future of Digital Marketing: 2019 and beyond. Covid-19 has ground the world to a halt, but has accelerated digital marketing, taking it down paths that have not been ventured [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[31,519,561,77,7,41,715],"class_list":["post-8932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business","tag-coronavirus","tag-covid-19","tag-digital-marketing","tag-e-marketing","tag-google","tag-thedrum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Digital marketing is accelerating<\/title>\n<meta name=\"description\" content=\"Digital marketing is accelerating In 2019, Hallam, Google\u2019s Premier Partners Growing 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