{"id":897,"date":"2019-01-19T15:00:54","date_gmt":"2019-01-19T13:00:54","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=897"},"modified":"2019-01-17T12:20:16","modified_gmt":"2019-01-17T10:20:16","slug":"how-to-build-links-in-2019","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-build-links-in-2019\/","title":{"rendered":"How to Build Links in 2019"},"content":{"rendered":"<div style=\"text-align:center\"><\/div><p>The following is an overview of the\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/link-building-guide\/\">link building<\/a>\u00a0process for those who want to create links that last. The details change from niche to niche. But the overview is the same. Regard this as a template that can be adapted for your situation.<\/p>\n<h2>1. Cultivate Natural Citations with Solution Pages<\/h2>\n<p>A link building strategy that is most relevant for 2019 is to identify problems that need solving then creating content that solves those problems. This can be the heart of a link building strategy.<\/p>\n<p>Some say it\u2019s difficult to build links to product pages. That\u2019s true. That\u2019s why building links to Solution Pages is a more viable strategy.<\/p>\n<p>I believe that (in general) less people are reading blogs. Other forms of content distribution that work well on mobile devices have replaced blogs. Content on sites like Instagram, YouTube and others are typical.<\/p>\n<p>Find out where your audience is, then be there with your content that solves problems. Create your content so that it fits the context of where your audience is.<\/p>\n<h2>2. Don\u2019t Be a Virus \u2013 Be Useful<\/h2>\n<p>Usefulness is key. This is different from viral link strategies. Viral link strategies are generally focused on trivial emotional and reaction-based triggers, part of what is referred to as the cult of distraction.<\/p>\n<p>This results in links from a wide variety of irrelevant sites that may not be as useful as the more relevant links and \u201cshares\u201d cultivated by getting people excited about something that is useful.<\/p>\n<p>Viral links are sexy because they deal in quantity. An SEO can crow about all the links they acquired with a viral campaign. But have the rankings changed?<\/p>\n<p><strong>Link building is not about the quantity of links. It\u2019s about the rankings and sales lift that the links provide.<\/strong><\/p>\n<p>Google\u2019s algorithm has been on a steady march away from link-quantity based search results. The quantity of links don\u2019t matter anymore. That\u2019s why viral and link bait strategies are increasingly irrelevant, because the links they generate are also irrelevant.<\/p>\n<p><strong>In terms of efficacy, in my opinion you\u2019re better off focusing on creating useful content that users return to, that users bookmark, that users share and users link to. This is the hallmark of a winning link building strategy.<\/strong><\/p>\n<h2>3. Build Relationships with People Not Sites<\/h2>\n<p>There is an SEO strategy that says it\u2019s a good thing to link to competitors. It\u2019s based on an algorithm from the 1990\u2019s (search for Kleinberg Hubs and Authorities to know more). It\u2019s one of those rote beliefs that some cling to because that\u2019s how it\u2019s always been done. Search engines change and so should SEO.\u00a0 Giving an advantage to a competitor makes no sense.<\/p>\n<p>Building relationships with the people behind\u00a0<strong>related sites<\/strong>\u00a0makes a lot of sense. This is something I do for myself and for clients. Cultivating friends is a winning strategy.<\/p>\n<p>Go to conferences. Go to industry shows. Contact the most important people in your field. Build relationships with those who are important in your niche.<\/p>\n<p>You can\u2019t get a friend unless you are a friend. You can\u2019t get \u201cthat\u201d without offering \u201cthis.\u201d That\u2019s the nature of relationships.<\/p>\n<p>Most importantly, learn to listen. The activity of cultivating relationships is built on listening to others. Be interested in others and relationships will build.<\/p>\n<p><strong>Links that last are built on relationships.<\/strong><\/p>\n<h2>4. Link Begging<\/h2>\n<p>Link begging is an oldie but it\u2019s a goodie. The best way to meet someone is to reach out and say, \u201cHi.\u201d<\/p>\n<p>This is an important way to get the ball rolling on ranking.\u00a0<strong>Be prepared for more failures than successes.<\/strong><\/p>\n<p>Don\u2019t scale your outreach. You\u2019ll lose quality opportunities along the way.<\/p>\n<h2>5. Become the Site You Want a Link From<\/h2>\n<p>Put yourself out there. Become the authority you want a link from.<\/p>\n<p>What kind of site is the kind you\u2019d like to have a relevant link from? The owner of a company attended one of my SEO conference presentations about link building and he reached out to me for help. He said that he wanted links from forums related to his business. But all the forums wanted to sell him advertising, which was of limited efficacy.<\/p>\n<p>I helped him create his own community. Within a year his community was ranking for all the most important search phrases. Most importantly his site became well known with consumers. His company grew exponentially and he sold the business to a bigger competitor and retired.<\/p>\n<h2>Takeaway: Focus on People<\/h2>\n<p>When Google\u2019s algorithm was aligned with links it made sense to tune the SEO strategy to links. Now that Google is focusing on users, solutions and niches, the link building approach has to shift as well.<\/p>\n<p>I have a pragmatic approach SEO. My strategy bends with the direction the Google wind is blowing.\u00a0 I don\u2019t do platitudes.<\/p>\n<p>I know that \u201cfocus on people\u201d sounds like a kumbaya platitude. But there is a real scientific basis to that approach. The chief reason is that Google\u2019s algorithm is tuned toward pleasing users.<\/p>\n<p>All of the above are methods for establishing authority, cultivating traffic, and making your site known.\u00a0<strong>What ties all the points together is focusing on people, on users.<\/strong><\/p>\n<p>That\u2019s significantly different from focusing on keywords, quantity and anchor text. But in my experience it reflects the proper approach to link building for a search engine that no longer responds to keywords, quantity and anchor text.<\/p>\n<p>It\u2019s been my experience that focusing on cultivating natural citations, cultivating word of mouth sharing, social sharing, and top of mind brand building works for building links, traffic and sales.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/link-building-2019\/286523\/\">https:\/\/www.searchenginejournal.com\/link-building-2019\/286523\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is an overview of the\u00a0link building\u00a0process for those who want to create links that last. The details change from niche to niche. But the overview is the same. Regard this as a template that can be adapted for your situation. 1. Cultivate Natural Citations with Solution Pages A link building strategy that is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[31,68,8,37],"class_list":["post-897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-business","tag-information","tag-seo","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How to Build Links in 2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/how-to-build-links-in-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | How to Build Links in 2019\" \/>\n<meta property=\"og:description\" content=\"The following is an overview of the\u00a0link building\u00a0process for those who want to create links that last. 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