{"id":9013,"date":"2020-09-07T12:35:09","date_gmt":"2020-09-07T10:35:09","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9013"},"modified":"2020-10-12T11:32:47","modified_gmt":"2020-10-12T09:32:47","slug":"ways-to-attract-conscious-consumers-to-your-business","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/ways-to-attract-conscious-consumers-to-your-business\/","title":{"rendered":"Ways to Attract Conscious Consumers To Your Business"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/images.thinkadvisor.com\/contrib\/content\/uploads\/sites\/415\/2018\/07\/Attracting-New-Clients-IA-0818-MI.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ways to Attract Conscious Consumers To Your Business\" title=\"Ways to Attract Conscious Consumers To Your Business\" \/><\/div>\n<p>How To Attract Conscious Consumers To Your Business<\/p>\n\n\n\n<p><strong>ESG investing strategies\u2014which include any investment approach that accounts for&nbsp;<a href=\"https:\/\/www.fool.com\/investing\/stock-market\/types-of-stocks\/esg-investing\/\" target=\"_blank\" rel=\"noreferrer noopener\">environmental, social, and corporate governance factors<\/a>\u2014<\/strong>have surged in popularity in recent years among retail and institutional investors. This trend mirrors the evolution of consumer behavior and the rise of what some have dubbed \u201cconscious capitalism.\u201d As younger generations (particularly Millennials) amass more spending power, they\u2019ll continue to weigh brands\u2019 ESG policies when making both long-term investments and daily purchasing decisions.<\/p>\n\n\n\n<p>In fact, Nasdaq President and CEO Adena Friedman believes that this year marks the shift in conscious consumer behavior. \u201cLast year, I predicted that 2019 would be a big year for the emergence of ESG, and there were real signs of progress\u2014particularly as ESG decision-making rose to the board C-suite level across many industries,\u201d&nbsp;<a href=\"https:\/\/www.nasdaq.com\/articles\/2020-is-a-tipping-point-for-esg-says-nasdaq-ceo-adena-friedman-2020-01-21\" target=\"_blank\" rel=\"noreferrer noopener\">she writes<\/a>. \u201c2020 is increasingly looking like it may be the \u2018tipping point\u2019 year for <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">ESG investing<\/a>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/anticorruptiondigest.com\/wp-content\/uploads\/2020\/02\/Business-Ethics-Article-202002250939-300x180.jpg\" alt=\"Ways to Attract Conscious Consumers To Your Business \" \/><\/figure>\n\n\n\n<p>Brands that demonstrate a clear commitment to sustainability, positive social change, or responsible corporate governance (or all three) will benefit immensely from this changing paradigm. And those that don\u2019t will fall by the wayside.<\/p>\n\n\n\n<p><strong>ESG Is Here to Stay<\/strong><\/p>\n\n\n\n<p>If you think ESG strategies are a corporate fad or <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">market trend<\/a>, consider this:&nbsp;<a href=\"https:\/\/www.mckinsey.com\/business-functions\/sustainability\/our-insights\/how-much-will-consumers-pay-to-go-green\" target=\"_blank\" rel=\"noreferrer noopener\">about 70% of consumers<\/a>&nbsp;would be willing to pay 5% more for alternative \u201cgreen\u201d products or services of the same quality,&nbsp;<a href=\"https:\/\/www.businesswire.com\/news\/home\/20191002005697\/en\/Consumers-Expect-Brands-Support-Socially-Responsible\" target=\"_blank\" rel=\"noreferrer noopener\">70% of people<\/a>&nbsp;want to know how brands are addressing social and environmental issues,&nbsp;<a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2018\/was-2018-the-year-of-the-influential-sustainable-consumer\/2\/\" target=\"_blank\" rel=\"noreferrer noopener\">48% of customers<\/a>&nbsp;would likely change their consumption habits to reduce their impacts on the environment, and almost half of companies that implemented sustainability programs aimed to capitalize on&nbsp;<a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Business%20Functions\/Strategy%20and%20Corporate%20Finance\/Our%20Insights\/Five%20ways%20that%20ESG%20creates%20value\/Five-ways-that-ESG-creates-value.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">business and growth opportunities<\/a>.<\/p>\n\n\n\n<p>Today, many companies&nbsp;<em>are<\/em>&nbsp;capitalizing on those opportunities because of their efforts. Unilever, the parent company of the Dove and Axe brands, among others, developed a dishwashing detergent that uses&nbsp;<a href=\"https:\/\/www.unilever.co.za\/news\/news-and-features\/2016\/sunlight-spearheads-community-based-water-saving-initiative.html\" target=\"_blank\" rel=\"noreferrer noopener\">significantly less water<\/a>&nbsp;than its subsidiaries\u2019 soaps. The company created Sunlight for water-scarce markets, and robust sales in those markets outpaced overall category growth by more than 20%.<\/p>\n\n\n<p>Read more: <a href=\"https:\/\/www.forbes.com\/sites\/rhettpower\/2020\/09\/06\/how-to-attract-conscious-consumers-to-your-business\/#791c9c13281b\"><\/a><a href=\"https:\/\/www.forbes.com\/sites\/rhettpower\/2020\/09\/06\/how-to-attract-conscious-consumers-to-your-business\/#791c9c13281b\">forbes<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>How To Attract Conscious Consumers To Your Business ESG investing strategies\u2014which include any investment approach that accounts for&nbsp;environmental, social, and corporate governance factors\u2014have surged in popularity in recent years among retail and institutional investors. This trend mirrors the evolution of consumer behavior and the rise of what some have dubbed \u201cconscious capitalism.\u201d As younger generations [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,208,893,237,47,66],"class_list":["post-9013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-business-management","tag-esg-investing","tag-forbes","tag-strategy","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Ways to Attract Conscious Consumers To Your Business<\/title>\n<meta name=\"description\" content=\"Ways to Attract Conscious Consumers To Your Business ESG investing 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