{"id":9092,"date":"2020-09-16T11:45:23","date_gmt":"2020-09-16T09:45:23","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9092"},"modified":"2020-10-12T11:06:33","modified_gmt":"2020-10-12T09:06:33","slug":"digital-marketing-agencies-cant-sell-their-services","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-agencies-cant-sell-their-services\/","title":{"rendered":"Digital Marketing Agencies can&#8217;t Sell Their Services"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f5fd889067cc576ead6b19e\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digital Marketing Agencies can't Sell Their Services\" title=\"Digital Marketing Agencies can't Sell Their Services\" \/><\/div>\n<h4 class=\"wp-block-heading\">Why Digital Marketing Agencies Fail At Selling Their Services<\/h4>\n\n\n\n<p>Statista estimated in 2017 that there were&nbsp;<a href=\"https:\/\/www.statista.com\/topics\/3945\/advertising-agencies\/\" target=\"_blank\" rel=\"noreferrer noopener\">13,740 advertising agencies<\/a>&nbsp;in the U.S. IBIS World put the number at&nbsp;<a href=\"https:\/\/www.ibisworld.com\/united-states\/market-research-reports\/advertising-agencies-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">78,883 in 2020<\/a>.<\/p>\n\n\n\n<p>While different definitions of what, exactly, constitutes a <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">marketing<\/a> and <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">advertising agency<\/a> contribute to the discrepancy between these and other estimates, one thing is clear: There are a huge number of businesses offering promotional services these days.<\/p>\n\n\n\n<p>While these huge numbers wouldn&#8217;t be possible if there wasn&#8217;t a demand to support them, it&#8217;s also true that higher competition makes it more difficult to stand out. Yet, in the face of these challenging market conditions, I still see agency owners shoot themselves in the feet, over and over again.<\/p>\n\n\n\n<p>Based on my over 14 years as the owner of a global marketing agency, here are five things I see most <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a> agencies get wrong when selling their services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.arabwebsoft.com\/wp-content\/uploads\/2019\/03\/digital-marketing-training-in-bangalore-1200x600.png\" alt=\"Digital Marketing Agencies can't Sell Their Services \" \/><\/figure>\n\n\n\n<p><strong>They Sell Features, Not Benefits<\/strong><\/p>\n\n\n\n<p>This is a &#8220;sales 101&#8221; type of mistake, but it&#8217;s one I regularly see agencies making. In my experience, part of what makes marketers \u2014 digital marketers, especially \u2014 so prone to selling on features is the dynamic impact of new technology on our work.<\/p>\n\n\n\n<p>Managing to keep up with all of Google&#8217;s changes is notable. Figuring out advanced PPC campaign strategies is remarkable, given the complexity of Google Ads and other platforms. But expertise on these different channels is still a feature \u2014 it&#8217;s not a benefit.<\/p>\n\n\n\n<p>Your customers need you to be up-to-date on these strategies and changes, but they don&#8217;t need to know the nitty-gritty technical details. They need to hear what your expertise means to them.<\/p>\n\n\n\n<p>So although they need you to be up-to-date on the latest algorithm changes, what they really need to know is that your agency can help them recover lost traffic or beat out a competitor who&#8217;s constantly outranking them. They don&#8217;t always need to know how you structure your PPC campaigns, as long as you&#8217;re able to show consistently positive ROI for any traffic or leads generated.<\/p>\n\n\n\n<p>Show your clients how your features will benefit them. Otherwise, you&#8217;re always going to be a step behind agencies that can make the connection.<\/p>\n\n\n<p>Read more: <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/09\/15\/why-digital-marketing-agencies-fail-at-selling-their-services\/#2eede14afc8a\">forbes<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Why Digital Marketing Agencies Fail At Selling Their Services Statista estimated in 2017 that there were&nbsp;13,740 advertising agencies&nbsp;in the U.S. IBIS World put the number at&nbsp;78,883 in 2020. While different definitions of what, exactly, constitutes a marketing and advertising agency contribute to the discrepancy between these and other estimates, one thing is clear: There are [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[77,563,7,237,862,65],"class_list":["post-9092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-digital-marketing","tag-digital-marketing-strategies","tag-e-marketing","tag-forbes","tag-global-markets","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Digital Marketing Agencies can&#039;t Sell Their Services<\/title>\n<meta name=\"description\" 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