{"id":9098,"date":"2020-09-20T12:29:09","date_gmt":"2020-09-20T10:29:09","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9098"},"modified":"2020-10-12T11:06:33","modified_gmt":"2020-10-12T09:06:33","slug":"you-should-perform-technical-website-crawls-for-seo","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/you-should-perform-technical-website-crawls-for-seo\/","title":{"rendered":"You Should Perform Technical Website Crawls for SEO"},"content":{"rendered":"
\"You<\/div>\n

How Often Should You Perform Technical Website Crawls for SEO?<\/h3>\n\n\n\n

Website crawls are important for maintaining strong technical SEO<\/a>. This case study from FOX.com shows the benefits of a ramped-up web crawling cadence.<\/p>\n\n\n\n

Any seasoned SEO professional will tell you how important website crawls<\/a> are for maintaining strong technical SEO<\/a>.<\/p>\n\n\n\n

But here lies the better questions \u2013 how frequently should you perform website crawls?<\/p>\n\n\n\n

And how often are they actually<\/strong> performing them?<\/p>\n\n\n\n

In this post, we\u2019ll discuss what SEO publications suggest as a \u201cbest practice\u201d web crawling cadence and the actual rate SEO pros are performing them.<\/p>\n\n\n\n

Then, I\u2019ll demonstrate the benefits of a ramped-up web crawling cadence by sharing a case study from FOX.com.<\/p>\n\n\n\n

What\u2019s a Website Crawl, Anyway?<\/strong><\/h2>\n\n\n\n

Using specialized tools such as Screaming Frog or DeepCrawl, you can take a look \u201cunder the hood\u201d of a website \u2013 much like a mechanic does when inspecting cars.<\/p>\n\n\n\n

But instead of inspecting the mechanical parts of a car, you are inspecting the optimizable elements of a website \u2013 including the quality of its metadata, XML sitemaps, response codes, and more.<\/p>\n\n\n\n

When something isn\u2019t working as expected in SEO, it\u2019s up to you to diagnose the problem and find the solution<\/strong> to fix it.<\/p>\n\n\n\n

\"You
Example of the Screaming Frog SEO Spider UI.<\/em>
<\/figcaption><\/figure>\n\n\n\n

What Are the Industry Experts Saying About Website Crawl Cadence \u2018Best Practice\u2019?<\/strong><\/h2>\n\n\n\n

Industry publications seem to be in agreement that \u201cmini\u201d technical audits should be conducted on a monthly basis and \u201cin-depth\u201d technical audits<\/a> should be conducted on a quarterly or semi-quarterly basis.<\/p>\n\n\n\n

However, there is little chatter specifically discussing the \u201coptimal frequency\u201d for performing website crawls:<\/p>\n\n\n\n