{"id":9103,"date":"2020-09-21T10:25:47","date_gmt":"2020-09-21T08:25:47","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9103"},"modified":"2020-10-12T11:02:25","modified_gmt":"2020-10-12T09:02:25","slug":"digital-marketing-is-like-baseball","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/","title":{"rendered":"Digital Marketing Is Like Baseball"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f65069a35b6083be31f9479\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digital Marketing Is Like Baseball\" title=\"Digital Marketing Is Like Baseball\" \/><\/div>\n<h3 class=\"wp-block-heading\">Digital Marketing Is Like Baseball; Mostly The Catching Part<\/h3>\n\n\n\n<p>I love <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a>. I\u2019ve been a digital marketer for 25 years, since 1995. But I hate what\u2019s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I\u2019ve written about this elsewhere [<a href=\"https:\/\/www.forbes.com\/sites\/augustinefou\/2020\/08\/18\/the-cost-performance-paradox-of-modern-digital-marketing\/\">1<\/a>,&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/augustinefou\/2020\/08\/28\/marketings-missing-link\/\">2<\/a>] so I won\u2019t belabor the point here. This article will focus on what marketers can do to make it better \u2014 i.e. how to do digital marketing, leveraging its unique advantages and making it complementary to other marketing channels like \u201coffline\u201d \u2014 TV, print, and radio.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static01.nyt.com\/images\/2020\/08\/24\/sports\/24mlb-kepner-1\/merlin_176084667_69b1099b-0b7e-41ce-bfdf-e407899f10dc-articleLarge.jpg?quality=75&amp;auto=webp&amp;disable=upscale\" alt=\"Digital Marketing Is Like Baseball\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Current State &#8211; 2020<\/strong><\/h2>\n\n\n\n<p>It\u2019s 2020, and digital ad spending in the U.S. is approaching $150 billion, and $350 billion worldwide annually. The vast majority of the ads (nearly 90%) are now purchased through programmatic channels, where algorithms bid, buy, and place ads in a matter of milliseconds.<\/p>\n\n\n\n<p>The latest estimates put the number of ad impressions at 40 trillion impressions per month, or&nbsp;<strong><u>roughly half-a-quadrillion ads<\/u>&nbsp;<\/strong>per year. (There are only 7 billion total humans on earth.) These gargantuan numbers are the result of big advertisers using digital with a reach and frequency mentality, carried over from TV advertising, and media-agency-think.<\/p>\n\n\n\n<p>They think that showing more ads to more people more often, will increase sales. This worked in TV advertising decades ago, but doesn\u2019t work in digital for a number of simple reasons: 1) there are no constraints on supply, because virtually infinite numbers of long tail sites can be created to generate virtually infinite numbers of ads, 2) there aren\u2019t enough humans spending enough time online, and going to enormous numbers of long tail sites to see those ads, and&nbsp; 3) a good portion of actual humans block or ignore the ads anyway. That\u2019s why more ads to more users (many are bots) more often doesn\u2019t drive more business.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<p>Read more: <a href=\"https:\/\/www.forbes.com\/sites\/augustinefou\/2020\/09\/18\/digital-marketing-is-like-baseball-mostly-the-catching-part\/#5d00c6376317\">forbes<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Is Like Baseball; Mostly The Catching Part I love digital marketing. I\u2019ve been a digital marketer for 25 years, since 1995. But I hate what\u2019s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I\u2019ve written about this elsewhere [1,&nbsp;2] so I won\u2019t belabor the point [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[910,77,7,237],"class_list":["post-9103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-baseball","tag-digital-marketing","tag-e-marketing","tag-forbes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Digital Marketing Is Like Baseball<\/title>\n<meta name=\"description\" content=\"Digital Marketing Is Like Baseball I love digital marketing. I\u2019ve been a digital marketer for 25 years, since 1995. But I hate what\u2019s going on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Digital Marketing Is Like Baseball\" \/>\n<meta property=\"og:description\" content=\"Digital Marketing Is Like Baseball I love digital marketing. I\u2019ve been a digital marketer for 25 years, since 1995. But I hate what\u2019s going on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-21T08:25:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-12T09:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f65069a35b6083be31f9479\/960x0.jpg?fit=scale\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f65069a35b6083be31f9479\/960x0.jpg?fit=scale\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Digital Marketing Is Like Baseball\",\"datePublished\":\"2020-09-21T08:25:47+00:00\",\"dateModified\":\"2020-10-12T09:02:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/\"},\"wordCount\":316,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f65069a35b6083be31f9479\/960x0.jpg?fit=scale\",\"keywords\":[\"Baseball\",\"Digital Marketing\",\"E-Marketing\",\"Forbes\"],\"articleSection\":[\"E-Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/\",\"name\":\"Dazzlepop | Digital Marketing Is Like Baseball\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-is-like-baseball\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f65069a35b6083be31f9479\/960x0.jpg?fit=scale\",\"datePublished\":\"2020-09-21T08:25:47+00:00\",\"dateModified\":\"2020-10-12T09:02:25+00:00\",\"description\":\"Digital Marketing Is Like Baseball I love digital marketing. 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