{"id":9118,"date":"2020-09-22T10:41:57","date_gmt":"2020-09-22T08:41:57","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9118"},"modified":"2020-10-12T11:01:31","modified_gmt":"2020-10-12T09:01:31","slug":"its-no-longer-about-the-backlinks","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/","title":{"rendered":"It&#8217;s No Longer About The Backlinks"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f64d3fe539f495c572d6a24\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"It's No Longer About The Backlinks\" title=\"It's No Longer About The Backlinks\" \/><\/div>\n<h3 class=\"wp-block-heading\">The New SEO Rules For 2020: It&#8217;s No Longer About The Backlinks<\/h3>\n\n\n\n<p>SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity \u2014 all things that are tough to come by in today\u2019s society. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO<\/a> is the smart person\u2019s game. It\u2019s a classic tortoise-and-hare story: Slow and steady wins the race. Part of that slow-and-steady game is knowing when the rules change and how to adapt accordingly.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2018\/09\/Backlinks.jpg\" alt=\"It's No Longer About The Backlinks \" \/><\/figure>\n\n\n\n<p><strong>1. Backlinks are out; dynamic content is in.<\/strong><\/p>\n\n\n\n<p>Google\u2019s search team realized a lot of people were using shady SEO tactics and building tons of <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">backlinks<\/a> from huge websites, so it fought back. You\u2019d think a backlink from <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Forbes<\/a>, one of the most trafficked sites in the world, would shoot you to the top of the ranks, but it doesn\u2019t. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google<\/a> now ranks sites by category, and news outlets, among others, have lost a ton of SEO credibility and rankability.<\/p>\n\n\n\n<p>Now Google\u2019s algorithm focuses more on the richness of your content, much like Instagram. This means the worth, depth and differentiation of your content are more important than the sites that link to you. Things like the use of images with alt tags, visual aesthetics and depth of writing are all measured by the algorithm and can set you apart. So make sure to include keywords, along with images and video. Think of your new SEO-rich blog posts more like infographics and less like essays or articles.<\/p>\n\n\n\n<p><strong>2. SEO never goes away.<\/strong><\/p>\n\n\n\n<p>As ad platforms rise in cost, SEO continues to be the backbone. Don\u2019t underrate the value of having an SEO presence. Ads go away as soon as you stop spending, but SEO lasts forever, and the longer you have your domain, the more your domain authority rises. Google rewards longevity, and once you rank for a top keyword in your niche, you\u2019ll always have that content and footprint until you delete your site or remove the content. Google now shows more ads on the search results page than ever, but SEO still matters because some consumers still actively&nbsp;<a href=\"https:\/\/www.nytimes.com\/2019\/10\/28\/business\/media\/advertising-industry-research.html\" target=\"_blank\" rel=\"noreferrer noopener\">avoid ads<\/a>, and those ads cost you more.<\/p>\n\n\n<p>Read more: <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/09\/21\/the-new-seo-rules-for-2020-its-no-longer-about-the-backlinks\/#193b43216b3b\">forbes<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The New SEO Rules For 2020: It&#8217;s No Longer About The Backlinks SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity \u2014 all things that are tough to come by in today\u2019s society. SEO is the smart person\u2019s game. It\u2019s a classic tortoise-and-hare [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[911,237,41,8,163,99],"class_list":["post-9118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-backlinks","tag-forbes","tag-google","tag-seo","tag-traffic","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | It&#039;s No Longer About The Backlinks<\/title>\n<meta name=\"description\" content=\"It&#039;s No Longer About The Backlinks SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | It&#039;s No Longer About The Backlinks\" \/>\n<meta property=\"og:description\" content=\"It&#039;s No Longer About The Backlinks SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T08:41:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-12T09:01:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f64d3fe539f495c572d6a24\/960x0.jpg?fit=scale\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f64d3fe539f495c572d6a24\/960x0.jpg?fit=scale\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"It&#8217;s No Longer About The Backlinks\",\"datePublished\":\"2020-09-22T08:41:57+00:00\",\"dateModified\":\"2020-10-12T09:01:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f64d3fe539f495c572d6a24\/960x0.jpg?fit=scale\",\"keywords\":[\"Backlinks\",\"Forbes\",\"Google\",\"SEO\",\"Traffic\",\"Website\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/\",\"name\":\"Dazzlepop | It's No Longer About The Backlinks\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/its-no-longer-about-the-backlinks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f64d3fe539f495c572d6a24\/960x0.jpg?fit=scale\",\"datePublished\":\"2020-09-22T08:41:57+00:00\",\"dateModified\":\"2020-10-12T09:01:31+00:00\",\"description\":\"It's No Longer About The Backlinks SEO is one of those things no one wants to do. 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