{"id":912,"date":"2019-01-20T10:00:27","date_gmt":"2019-01-20T08:00:27","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=912"},"modified":"2020-05-05T14:38:45","modified_gmt":"2020-05-05T12:38:45","slug":"start-ups-need-more-than-money-to-succeed-they-need-smart-money","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/start-ups-need-more-than-money-to-succeed-they-need-smart-money\/","title":{"rendered":"Start-ups Need More Than Money To Succeed \u2013 They Need Smart Money"},"content":{"rendered":"
\"Start-ups<\/div>

Start-ups Need More Than Money To Succeed \u2013 They Need Smart Money. Start-ups need investors who bring not only cash to the table, but also their networks and business acumen.<\/p>\n

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Ask any start-up what\u00a0the single most important element to success is and \u2013 more often than not \u2013 the answer will be money. Financing always ranks as a high priority for the small fish trying to make it happen in the big pond of business \u2013 but often discussed with less fanfare is where this cash comes from and what will come with it. These are actually the most important details to a start-up.<\/p>\n

That is not to say that\u00a0money\u00a0is not important. In fact,\u00a0the second most common reason<\/a><\/strong>\u00a0for start-up failure is lack of funding, according to CB Insights. Although, perhaps ironically enough, the top reason for start-up failure is lack of market need \u2013 a problem which could have been identified and avoided by investors who bring money with direction and money with experience.<\/p>\n

Start-ups don\u2019t just need money, they need\u00a0smart money<\/i>.<\/p>\n

Start-ups need investors who bring not only cash to the table, but also their networks and business acumen. Essentially, they bring experience and direction to outfits that are usually inexperienced or directionless. So, let\u2019s talk smart money and the start-up.<\/p>\n

<\/p>\n

What is smart money?<\/h2>\n

\u201cSmart money\u201d refers to investors who are\u00a0simply more intuitive<\/a><\/strong>\u00a0and aware of market movements and business health. The\u00a0Financial Times<\/i>\u00a0describes \u201csmart money\u201d as \u201csophisticated investors who tend to pick the right moment to buy or sell assets because they can identify trends and opportunities before others do.\u201d\u00a0<\/b>These investors calculate based on history and profit and invest accordingly. Where they go, other investors follow.<\/p>\n

These business heavyweights are invaluable to a startup because they put more than simply their money where their mouth is; they also invest their expertise. A start-up could have all the money in the world but it will fail more without the proper business direction and market placement.<\/p>\n

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Smart money works best for start-ups when nascent businesses pair with investors who provide a holistic approach to business. They can help in hiring the best talent, attracting interest from the most relevant stakeholders, securing a continuous presence in the press, avoiding pitfalls\u00a0and, ultimately, fulfilling ambitions.<\/p>\n<\/blockquote>\n

There are more than a few ways that money can be termed as smart. Perhaps the cash infusion also comes with experts in thought leadership and strategy, or executional capacity, or the ability to increase sales and raise funds. Whatever the method, smart money brings something more to the table than dollars. This becomes abundantly clear when conducting post-mortems of the startups which have failed.<\/p>\n

Why do start-ups fail?<\/h2>\n

Start-ups fail all the time \u2013 and it is important to understand why. As mentioned above, the\u00a0top reason start-ups fail<\/a><\/strong>\u00a0is simply the lack of market need. Tackling problems that are interesting to solve rather than those that serve a market need is the most common issue start-ups cite for their downfall. The next most common reason for start-up failure, as likely predicted, is money. Smart or not, money does need to flow into any start-up to make it possible. Meanwhile, the third most common reason for startup collapse was team composition. More to the point: Start-ups need to comprise a diverse team with different skill sets.<\/p>\n

These top three reasons for start-up failure could be solved with the right management approach from the top down. Each of these reasons can be addressed with smart money. The right business and management structure will allow the right hires to be made and course to be charted. Smart investors can identify the right people for your team and help you to hire staff who will take the business to the next level.<\/p>\n

While start-ups think money is the key, it is not the end-all and\u00a0be-all for their potential success. They need skills and networks. Business and innovation expert Rosemarie Truman\u00a0explained this misunderstanding<\/a><\/strong> best: \u201cA common mistake entrepreneurs make in their struggle to find funding is focusing too much on getting the money under specific terms and not paying enough attention to who is providing the funds.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

For More Startup Articles: https:\/\/www.dazzlepop.net\/site\/category\/startup\/<\/a><\/p>\n\n\n\n

Source:\u00a0https:\/\/www.entrepreneurmag.co.za\/advice\/starting-a-business\/start-up-advice\/start-ups-need-more-than-money-to-succeed-they-need-smart-money\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Start-ups Need More Than Money To Succeed \u2013 They Need Smart Money. Start-ups need investors who bring not only cash to the table, but also their networks and business acumen. \u00a0 Ask any start-up what\u00a0the single most important element to success is and \u2013 more often than not \u2013 the answer will be money. Financing […]<\/p>\n","protected":false},"author":3,"featured_media":8017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[29],"tags":[31,11,47],"class_list":["post-912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-business","tag-startup","tag-strategy"],"yoast_head":"\nDazzlepop | Start-ups Need More Than Money To Succeed \u2013 They Need Smart Money<\/title>\n<meta name=\"description\" content=\"Start-ups Need More Than Money To Succeed \u2013 They Need Smart Money. 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