{"id":9178,"date":"2020-10-06T11:00:17","date_gmt":"2020-10-06T09:00:17","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9178"},"modified":"2020-10-06T11:00:22","modified_gmt":"2020-10-06T09:00:22","slug":"social-dilemma-highlights-the-social-media-problem","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/social-dilemma-highlights-the-social-media-problem\/","title":{"rendered":"Social Dilemma highlights the social media problem"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/images.theconversation.com\/files\/361801\/original\/file-20201006-18-1m19l67.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1200&amp;h=1200.0&amp;fit=crop\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Social Dilemma highlights the social media problem\" title=\"Social Dilemma highlights the social media problem\" \/><\/div>\n<h3 class=\"wp-block-heading\">Netflix\u2019s The Social Dilemma highlights the problem with social media, but what\u2019s the\u00a0solution?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">Facebook <\/a>has\u00a0<a href=\"https:\/\/www.businessinsider.com.au\/facebook-says-netflix-documentary-the-social-dilemma-sensationalist-2020-10?r=US&amp;IR=T\">responded<\/a>\u00a0to <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">Netflix <\/a>documentary The Social Dilemma, saying it \u201cburies the substance in sensationalism\u201d.<\/p>\n\n\n\n<p>The show is currently in Netflix Australia\u2019s top ten list and has been popular around the globe. Some&nbsp;<a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/features\/social-dilemma-netflix-film-media-facebook-twitter-algorithm-addiction-conspiracy-b454736.html\">media pundits<\/a>&nbsp;suggest it\u2019s \u201cthe most important documentary of our times\u201d.<\/p>\n\n\n\n<p>The Social Dilemma focuses on how big social media companies manipulate users by using algorithms that encourage addiction to their platforms. It also shows, fairly accurately, how platforms harvest personal data to target users with ads \u2013 and have so far gone largely unregulated.<\/p>\n\n\n\n<p>But what are we meant to do about it? While the Netflix feature educates viewers about the problems social networks present to both our privacy and agency, it falls short of providing a tangible solution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A misleading response<\/h2>\n\n\n\n<p>In a statement responding to the documentary, Facebook\u00a0<a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2020\/10\/What-The-Social-Dilemma-Gets-Wrong.pdf\">denied<\/a>\u00a0most of the claims made by former Facebook and other big tech company employees interviewed in <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">The Social Dilemma<\/a>.<\/p>\n\n\n\n<p>It took issue with the allegation users\u2019 data are harvested to sell ads and that this data (or the behavioural predictions drawn from it) represents the \u201cproduct\u201d sold to advertisers.<\/p>\n\n\n\n<p>\u201cFacebook is an ads-supported platform, which means that selling ads allows us to offer everyone else the ability to connect for free,\u201d Facebook says.<\/p>\n\n\n\n<p>However, this is a bit like saying chicken food is free for battery hens. Harvesting users\u2019 data and selling it to advertisers, even if the data is not \u201c<a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2020\/10\/What-The-Social-Dilemma-Gets-Wrong.pdf\">personally identifiable<\/a>\u201d, is undeniably <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">Facebook\u2019s business model<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Social Dilemma doesn\u2019t go far enough<\/h2>\n\n\n\n<p>That said, The Social Dilemma sometimes resorts to simplistic metaphors to illustrate the harms of social media.<\/p>\n\n\n\n<p>For example, a fictional character is given an \u201cexecutive team\u201d of people operating behind the scenes to maximise their interaction with a social media platform. This is supposed to be a metaphor for algorithms, but is a little creepy in its implications.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/images.theconversation.com\/files\/361798\/original\/file-20201006-24-1i45bg9.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/361798\/original\/file-20201006-24-1i45bg9.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"Social Dilemma highlights the social media problem\" \/><\/a><figcaption>The Social Dilemma uses dramatisations (which aren\u2019t necessarily accurate) to explore how social media algorithms are designed to be addictive.&nbsp;IMDB<\/figcaption><\/figure>\n\n\n\n<p>Read more: <a href=\"https:\/\/theconversation.com\/netflixs-the-social-dilemma-highlights-the-problem-with-social-media-but-whats-the-solution-147351\">theconversation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix\u2019s The Social Dilemma highlights the problem with social media, but what\u2019s the\u00a0solution? Facebook has\u00a0responded\u00a0to Netflix documentary The Social Dilemma, saying it \u201cburies the substance in sensationalism\u201d. The show is currently in Netflix Australia\u2019s top ten list and has been popular around the globe. Some&nbsp;media pundits&nbsp;suggest it\u2019s \u201cthe most important documentary of our times\u201d. The [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[918,5,931,640,152,6,930,928],"class_list":["post-9178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-advantages-of-social-media","tag-facebook","tag-facebook-business-model","tag-imdb-tv","tag-netflix","tag-social-media","tag-the-social-dilemma","tag-theconversation-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Social Dilemma highlights the social media problem<\/title>\n<meta name=\"description\" content=\"Social Dilemma highlights the social media problem Facebook has responded to Netflix documentary The Social Dilemma, saying it\" 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