{"id":923,"date":"2019-01-19T12:38:37","date_gmt":"2019-01-19T10:38:37","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=923"},"modified":"2019-01-19T12:38:37","modified_gmt":"2019-01-19T10:38:37","slug":"3-major-marketing-trends-to-look-out-for-in-2019","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/3-major-marketing-trends-to-look-out-for-in-2019\/","title":{"rendered":"3 Major Marketing Trends to Look Out for in 2019"},"content":{"rendered":"
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This year has\u00a0been prophesied by many to be\u00a0the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than\u00a0prophecies.<\/p>\n

Over the last two years, we have seen some subtle shifts in customer reaction towards conventional digital marketing. For instance, the\u00a0increasing use of ad blockers<\/a>\u00a0by many, especially millennials in the U.S.,\u00a0indicates\u00a0that conventional ads\u00a0are no longer as popular as they were in 2016.<\/p>\n

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With a little study of marketing in 2018 and of creative companies that did well for themselves last year, I have come up with a few trends that we should all expect more of in the new year. This is in no way exhaustive, but it\u2019s worth the read.<\/p>\n

Related:\u00a06 Inspiring Women Changing Tech and Business This New Year<\/a><\/b><\/p>\n

1. Return of offline marketing.<\/b><\/h2>\n

Why did digital marketing become as big as it did, as fast as it did? There are a number of reasons —\u00a0the wide reach of the internet, for one, and the ability to tailor marketing efforts to specific audiences. However, it was also because it was new and everyone wanted a piece of this refreshing new innovation.<\/p>\n

Fast forward many years later,\u00a0and it is not so new anymore. In fact, it has grown so rapidly that\u00a0Shopify predicts<\/a>\u00a0that by 2021, global retail\u00a0ecommerce sales will reach $4.5 trillion. (This is a threefold jump from $1.3 trillion in 2014). The number of people buying goods and services online has also increased significantly and is predicted to climb from the 1.46 billion in 2015 to more than 2 billion in 2020.<\/p>\n

While this growth is great, it has also caused a significant drop in offline marketing efforts, opening a tremendous door for smart businesses. Offline marketing suddenly has become \u201cuncommon marketing\u201d and hence, a great way to add a personal touch in a largely\u00a0screen obsessed period for customers.<\/p>\n

One company that exemplifies this is\u00a0Mainstreet ROI<\/a>, a digital marketing firm, that\u00a0took an uncommon step in sending\u00a0printed newsletters to their customers once a month and to great effect.\u00a0Their reasons<\/a>\u00a0are sound too, as this is a highly unexpected marketing means in a digital world and yet so personal and relevant.<\/p>\n

It also helps that a newsletter can\u2019t be lost with one tap of the delete button. This is not a call to start sending in newsletters in 2019, but it is a call to get creative and to look back on the very mediums we left behind in the wake of the digital transformation. Such creativity will set businesses apart in 2019.<\/p>\n

2. The rise of socially beneficial marketing.<\/b><\/h2>\n

I published an article about a year ago on the\u00a0effects of impact investment on society<\/a>. At the time, social impact investing was just at its infancy stage. In the time that has passed since then, the world has gotten worse. For example,\u00a0climate change has since reached a boiling point.\u00a0Dr. Ken Caldeira, a lead scientist, says\u00a0\u201cOur study indicates that if emissions follow a commonly used business-as-usual scenario, there is a 93 percent chance that global warming will exceed 4C by the end of this century.\u201d<\/p>\n

This is exceedingly frightful and doesn’t get better when we look at the statistics for many other issues our world is faced with. The urgency for socially minded businesses is real, and in 2019 we would expect to see many more businesses enter valuable partnerships to address some of these social causes.<\/p>\n

Related:\u00a0The New Year Is Your New Opportunity<\/a><\/b><\/p>\n

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In an earlier article, I made the point that\u00a0social responsibility doubles as marketing<\/a>for businesses of all sizes, and in a world that needs help, businesses that are found investing more around social causes tend to be much more visible.<\/p>\n

Harper Wilde<\/a>\u00a0is one company that exemplifies\u00a0this strategy well. They sell bras and have done a great bit of work with women empowerment globally with their hilarious message slogan, \u201clift up the ladies,\u201d being both a reference to their socially conscious mindset and the function of their products.<\/p>\n

Last year\u00a0was a good year for social responsibility, but I believe 2019 will be the year where it totally takes center stage. In 2019, companies that are actually directly involved in socially responsible ventures will do better than companies who just partner with socially responsible businesses. The reason is simple. We are now\u00a0more aware than ever that our world is in trouble.<\/p>\n

3. Blockchain makes its stamp on marketing.<\/b><\/h2>\n

In the last couple of years,\u00a0blockchain has gotten many excited and many more worried. The new technology has caused disruptive tendencies for many industries, and marketing was not spared.\u00a0Blockchain digital marketing<\/a>\u00a0is a term that has been thrown around in marketing spheres but rarely understood.\u00a0With optimism in blockchain rising<\/a>, 2019 just may be the year where it is fully understood and utilized.<\/p>\n

Here are a few things blockchain brings to the table that makes it so desirable going forward.<\/p>\n