{"id":93,"date":"2018-04-20T20:28:17","date_gmt":"2018-04-20T18:28:17","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=93"},"modified":"2018-04-22T09:22:40","modified_gmt":"2018-04-22T07:22:40","slug":"2-ways-to-speed-up-your-website-and-get-more-traffic-from-search-results","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/2-ways-to-speed-up-your-website-and-get-more-traffic-from-search-results\/","title":{"rendered":"2 Ways to Speed Up Your Website and Get More Traffic From Search Results"},"content":{"rendered":"<div style=\"text-align:center\"><\/div><div class=\"bodycopy\">\n<div class=\"article-body inc_editable\" data-editable=\"true\" data-editor-class=\"InlineText\" data-label=\"Body\" data-content-type=\"article\" data-content-id=\"205930\" data-fieldname=\"inc_clean_text\">\n<p>If you ask\u00a0<a href=\"https:\/\/www.inc.com\/sonya-mann\/ecommerce-trends-2017.html?cid=search\">ecommerce<\/a>\u00a0website developers and site managers what is currently keeping them up at night, many will tell you it\u2019s the need to reduce the microseconds it takes for their web pages to load on a shopper\u2019s phone or laptop. While slow page loads (the time it takes for a website to render on a customer\u2019s screen) have never been great for keeping customers, Google is increasingly penalizing slower sites with lower ranking in\u00a0<a href=\"https:\/\/www.inc.com\/larry-kim\/this-semrush-study-will-help-you-up-your-seo-game.html?cid=search\">search results<\/a>.<\/p>\n<p>For the\u00a0<a href=\"https:\/\/www.inc.com\/michael-schneider\/google-did-an-internal-study-that-will-forever-change-how-they-hire-and-promote-.html?cid=search\">non-technically inclined<\/a>, that means that if your website loads slowly, Google may be placing your generic search listing on the fourth page of results, while a competitor with a faster site ends up on the first page.<\/p>\n<p>If that doesn\u2019t concern you, keep in mind that research indicates that only five percent of people performing a web search will even go to the\u00a0<a href=\"https:\/\/digitalsynopsis.com\/tools\/google-serp-design\/\" target=\"_blank\" rel=\"nofollow noopener\">second page of search result<\/a><strong>.<\/strong>\u00a0Less than one percent will go to the third. So being on the fourth page of results is akin to being in a small business witness protection program \u2014 you\u2019re practically invisible.<\/p>\n<p>A slow site not only hurts your search appearance, it fails to convert to paying customers. Over 70 percent of visitors don\u2019t come back to a site that doesn\u2019t meet their speed expectations. On the Yahoo Small Business platform, we\u2019ve seen that reducing page load time by just one\u00a0or two\u00a0seconds can lead to a 10 percent increase in your online conversion rate.<\/p>\n<p>There are numerous online tools that can measure the speed of your web pages and offer recommendations on what to do to improve. Doing a search for \u201cweb page speed test\u201d will bring up tons of such sites. But if you\u2019re part of the 95 percent of web users who never go past the first page of search result and just want some recommendations, Google PageSpeed Insights and GTmetrix are two worth trying first.<\/p>\n<p>All you need to do with either tool is enter your website and let the system analyze the page load times. Either system will give you scores on more than a dozen page attributes that may be slowing down your site. You can take this to your web site developer and discuss improvements.<\/p>\n<p>Fully optimizing a site for speed can be a daunting task and getting a lower score on one or two areas shouldn\u2019t prompt a full redesign. I checked in with veteran Yahoo Store developer Istvan Siposs of Y-Times<strong>\u00a0<\/strong>to see what he\u2019s currently focusing most on to provide a noticeable lift in your site\u2019s speed scores. Two areas to fix first are on \u201clazy loading\u201d of images and on compressing and \u201cinlining\u201d the site\u2019s style sheets (CSS).<\/p>\n<h2>Set Page Loading to \u2018Lazy\u2019 for Better Speed<\/h2>\n<p>\u201cLazy loading\u201d of images is a technique where the images on a web page are loaded only when the user scrolls down to them and they become visible in the browser window. According to Istvan and other developers I work with, applying lazy loading to web pages will probably have the most dramatic effect on page speed scores. If your scores are low, this is probably the number one\u00a0problem.<\/p>\n<p>\u201cWe\u2019ve seen cases where a page\u2019s Google PageSpeed score went from the mid-teens to the 60s, just by applying lazy loading,\u201d Istvan said on a recent call.<\/p>\n<p>Many content management systems, including WordPress, offer built-in or third-party lazy load plugins. With others, you can use scripting tools, such as jQuery, which include lazy load plugins.<\/p>\n<h2><a href=\"https:\/\/stackoverflow.com\/questions\/2612483\/whats-so-bad-about-in-line-css\">Get Your Style Sheets In Line<\/a><\/h2>\n<p>\u201c<a href=\"https:\/\/varvy.com\/pagespeed\/inline-small-css.html\">Inlining CSS<\/a>\u201d (also know a inlining cascading stylesheets) means to collect all the style sheets your page uses and instead of linking to them from external CSS files, include the actual CSS source in the page header. You want to do this as close to the top of the page as possible and in a compressed format.<\/p>\n<p>If you\u2019re a veteran page designer, you\u2019ll know that this practice is contrary to conventional wisdom from a few years back when it was recommended that you to externalize all CSS rules, so they can be downloaded and cached, then used quickly on subsequent page loads. (If you aren\u2019t a veteran designer, you may want to\u00a0<a href=\"https:\/\/www.inc.com\/dan-breeden\/working-with-a-creative-agency-avoid-these-3-common-mistakes.html?cid=search\">reach out to your agency<\/a>\u00a0and be sure they are following the updated practice.)<\/p>\n<p>This new approach is embraced by Google\u2019s latest initiatives, which place a limit on the size of style sheets. The thinking behind this approach is that the slimmed down style sheets will be loaded and interpreted very fast, leading to a quick visual rendering of the page. And that will bring improved perceived performance, which should eventually be rewarded with higher ranking of your site in Google search.<\/p>\n<\/div>\n<\/div>\n<div class=\"articledisclaimer\">The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.<\/div>\n<div><\/div>\n<div><\/div>\n<div>Source:\u00a0<a href=\"http:\/\/www.incarabia.com\/technology\/2-ways-to-speed-up-your-website-and-get-more-traffic-from-search-results\/\">http:\/\/www.incarabia.com\/technology\/2-ways-to-speed-up-your-website-and-get-more-traffic-from-search-results\/<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you ask\u00a0ecommerce\u00a0website developers and site managers what is currently keeping them up at night, many will tell you it\u2019s the need to reduce the microseconds it takes for their web pages to load on a shopper\u2019s phone or laptop. While slow page loads (the time it takes for a website to render on a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2,1],"tags":[24,31,7,9,23,21,8],"class_list":["post-93","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","category-seo","tag-advertising","tag-business","tag-e-marketing","tag-keywords","tag-search-engines","tag-search-ranking","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 2 Ways to Speed Up Your Website and Get More Traffic From Search Results<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/2-ways-to-speed-up-your-website-and-get-more-traffic-from-search-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 2 Ways to Speed Up Your Website and Get More Traffic From Search Results\" \/>\n<meta property=\"og:description\" content=\"If you ask\u00a0ecommerce\u00a0website developers and site managers what is currently keeping them up at night, many will tell you it\u2019s the need to reduce the microseconds it takes for their web pages to load on a shopper\u2019s phone or laptop. 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