{"id":9316,"date":"2020-10-13T12:52:37","date_gmt":"2020-10-13T10:52:37","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9316"},"modified":"2020-10-13T12:52:40","modified_gmt":"2020-10-13T10:52:40","slug":"digital-marketing-tactics-all-business-owner-should-use","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-tactics-all-business-owner-should-use\/","title":{"rendered":"Digital Marketing Tactics All business owner Should Use"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f579aad99b30c36d642126d\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digital Marketing Tactics All business owner Should Use\" title=\"Digital Marketing Tactics All business owner Should Use\" \/><\/div>\n<h3 class=\"wp-block-heading\">Digital Marketing Tactics All Businesses Should Use<\/h3>\n\n\n\n<p>If you&#8217;re a business owner, people have probably been talking to you about <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a> for ages \u2014 whether it&#8217;s a well-meaning friend or an ad agency on the prowl, you&#8217;ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that was in a pre-pandemic world. The sudden, jarring shift to an audience more frequently online will leave behind many lasting effects on how businesses reach their target audience.<\/p>\n\n\n\n<p>In a post-pandemic world,\u00a0<a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2020\/05\/SMBReport.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">56% of business leaders<\/a>\u00a0that utilize digital tools report that at least half of their sales occur online. While many <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">businesses plan<\/a> on decreasing spend, depending on the channel anywhere from\u00a0<a href=\"https:\/\/www.marketingcharts.com\/featured-112414\" target=\"_blank\" rel=\"noreferrer noopener\">40-59% of large national brands<\/a>\u00a0intend to increase their ad spends across digital channels. That&#8217;s just the big guys.<\/p>\n\n\n\n<p>But with all the financial stress facing <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">small business owners<\/a>, you may be worried about adding yet another cost to your budget. And marketing agencies can often seem like sharks circling businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.pixelproductionsinc.com\/wp-content\/uploads\/2018\/11\/evergreen-online-marketing-tactics.png\" alt=\"Digital Marketing Tactics All business owner Should Use \" \/><\/figure>\n\n\n\n<p>However, you don&#8217;t need a dedicated agency or a large advertising budget to make your mark in the digital realm. Here are some digital marketing tactics that all businesses, regardless of size, can benefit from:<\/p>\n\n\n\n<p><strong>Update Your Google My Business Listing<\/strong><\/p>\n\n\n\n<p>To some, this suggestion may seem obvious; in fact, if you otherwise don&#8217;t do anything else on the digital front, you most likely still maintain your Google My Business listing. But how quick are you to update your listing when you make changes to your business?<\/p>\n\n\n\n<p>Of course, if you&#8217;ve changed your hours of operation, address, phone number or website, you need to update your listing right away. Google My Business is also a great place to show off your menu (for restaurants) or products and services. And don&#8217;t forget to update your photos. If you don&#8217;t maintain your photo section, your listing will be at the mercy of uploads from random visitors.<\/p>\n\n\n\n<p><strong>Bolster Your Social Media Presence<\/strong><\/p>\n\n\n\n<p>Everyone, even B2B companies, stands to gain from an involved social media presence. Of course, it&#8217;s important to utilize the correct platform. For example, a Main Street clothing boutique might find little use for a LinkedIn profile, while a steel bar fabricator might feel out of place on Pinterest. Make sure your message is appropriate to the platform you&#8217;re using and the audience you&#8217;re reaching.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/10\/12\/digital-marketing-tactics-all-businesses-should-use\/#5423123c2f7e\"><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/10\/12\/digital-marketing-tactics-all-businesses-should-use\/#5423123c2f7e\">forbes<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Tactics All Businesses Should Use If you&#8217;re a business owner, people have probably been talking to you about digital marketing for ages \u2014 whether it&#8217;s a well-meaning friend or an ad agency on the prowl, you&#8217;ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[108,77,563,258,237,41,234,368],"class_list":["post-9316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business-plan","tag-digital-marketing","tag-digital-marketing-strategies","tag-financial-risk","tag-forbes","tag-google","tag-small-business","tag-small-business-owners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Digital Marketing Tactics All business owner Should Use<\/title>\n<meta name=\"description\" content=\"Digital Marketing Tactics All business owner Should Use If you&#039;re a business owner, people have probably been 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