{"id":9319,"date":"2020-10-13T13:08:58","date_gmt":"2020-10-13T11:08:58","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9319"},"modified":"2020-10-13T13:09:01","modified_gmt":"2020-10-13T11:09:01","slug":"how-to-build-an-audience-and-avoid-pods","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-build-an-audience-and-avoid-pods\/","title":{"rendered":"How to Build an Audience and Avoid Pods"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1601923299-GettyImages-1148661848.jpg?width=700&amp;crop=2:1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to Build an Audience and Avoid Pods\" title=\"How to Build an Audience and Avoid Pods\" \/><\/div>\n<h3 class=\"wp-block-heading\">How to Avoid Social Media &#8220;Pods&#8221; and Still Build an Audience<\/h3>\n\n\n\n<p>There are better ways to grow your following.<\/p>\n\n\n\n<p>In the last several years,\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/327009\">social media &#8220;pods&#8221;<\/a>\u00a0have become a popular strategy to get more attention and engagement through a<a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\"> social media<\/a> channel\u2019s algorithms. Although many pods involve people who already know each other, it\u2019s also possible to create a niche or topic pod, find followers\u00a0and then ask them to participate actively.\u00a0<\/p>\n\n\n\n<p>It sounds like a good idea to convince others in your circle to &#8220;upvote&#8221; one another\u2019s posts and comments on sites like\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/instagram\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/facebook\">Facebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/linkedin\">LinkedIn<\/a>. In some pods, people are genuinely interested in helping boost each other\u2019s social media\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/315052\">engagement rates<\/a>. However, that&#8217;s not always the case.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.successdigestonline.com\/wp-content\/uploads\/2020\/09\/how-to-leverage-paid-social-media-with-retargeting.jpg\" alt=\"How to Build an Audience and Avoid Pods\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Reasons to avoid social media pods<\/h2>\n\n\n\n<p>Although engagement pods aren\u2019t the same as \u201cbuying\u201d followers and likes, the process still essentially means you are creating fake likes and artificially enhanced engagement rates. The intent behind&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/article\/280707\">Instagram<\/a>&nbsp;pods, for example, is to climb up the engagement ranks by manipulating Instagram&#8217;s algorithm and follower counts, as opposed to organically targeting audience members that can convert into customers.&nbsp;<\/p>\n\n\n\n<p>Directly asking pod members to go onto your profile and page and like new posts doesn\u2019t generate a genuine picture of what others think about your brand. Others will catch on, too, once they notice the same accounts like and comment\u00a0on every post. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">Instagram<\/a> or whichever social media channel you&#8217;re using\u00a0might well suspend or even ban you for this spammy behavior.<\/p>\n\n\n\n<p>Moreover, simply focusing on the same \u201cInstagram engagement pod\u201d\u00a0means you\u2019re not consistently putting effort into cultivating new followers by extending your content beyond your social circle. In the process, you end up limiting reach and genuine engagement instead of doing everything possible to grow it.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Natural growth strategies<\/h2>\n\n\n\n<p>To avoid the \u201cpod group\u201d approach, try the following strategies to grow your business authentically.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.entrepreneur.com\/article\/357164\"><a href=\"https:\/\/www.entrepreneur.com\/article\/357164\">entrepreneur<\/a><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Avoid Social Media &#8220;Pods&#8221; and Still Build an Audience There are better ways to grow your following. In the last several years,\u00a0social media &#8220;pods&#8221;\u00a0have become a popular strategy to get more attention and engagement through a social media channel\u2019s algorithms. Although many pods involve people who already know each other, it\u2019s also possible [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[31,114,238,5,51,95,6,47],"class_list":["post-9319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-business","tag-engagement","tag-entrepreneur","tag-facebook","tag-instagram","tag-linkedin","tag-social-media","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How to Build an Audience and Avoid Pods<\/title>\n<meta name=\"description\" content=\"How to Build an Audience and Avoid Pods In the last several years, social media &quot;pods&quot; have become a 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