{"id":9337,"date":"2020-10-14T13:04:53","date_gmt":"2020-10-14T11:04:53","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9337"},"modified":"2020-10-18T13:12:43","modified_gmt":"2020-10-18T11:12:43","slug":"why-good-ethics-are-now-big-business","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/","title":{"rendered":"Why Good Ethics Are Now Big Business"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/711x356\/https:\/\/specials-images.forbesimg.com\/imageserve\/5f869ffa11329f698bfa8d18\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Why Good Ethics Are Now Big Business\" title=\"Why Good Ethics Are Now Big Business\" \/><\/div>\n<h3 class=\"wp-block-heading\">Why Good Ethics Are Now Big Business\u2014And How To Embrace Them<\/h3>\n\n\n\n<p>Was 2020 the year that \u201cpurpose\u201d went mainstream? It\u2019s been an increasingly popular buzzword in big business for a few years now, following on from sustainability, ethics and, before that, Corporate Social Responsibility, but all have suffered from the same problem: a strong whiff of insincerity.&nbsp;<\/p>\n\n\n\n<p>As with greenwashing, that glow of ethical warmth all too often turns out to be a glossy veneer, beneath which lies the proverbial can of worms: the legacy systems that refuse to be cleaned up; the company culture that fails to match the honest-sounding words on its website; and, of course, the bottom line, which prioritises shareholders\u2019 profits over good behaviour.&nbsp;<\/p>\n\n\n\n<p>Yet, as the world\u2019s businesses were forced to suddenly change gear at the start of the pandemic, the public\u2019s gaze shifted from the shiny glamour of consumerism towards social and economic injustices laid bare by struggling economies.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.chartercollege.edu\/sites\/default\/files\/styles\/scale_upto_640\/public\/iStock-692292412.jpg?itok=UyWfg9cn&amp;timestamp=1516649799\" alt=\"Why Good Ethics Are Now Big Business\" \/><\/figure>\n\n\n\n<p>And they were unforgiving. Those companies who treated their staff appallingly, sacking them without scruples and filching grants from governments, have been called out and castigated, though the long-term effects on their reputations are yet to be seen.&nbsp;<\/p>\n\n\n\n<p>Robert Ordever, Managing Director of workplace culture expert O.C. Tanner Europe predicts that trouble lies ahead for such firms. &#8220;When things go awry, there are those companies that are quick to ditch their values, seeing them as a \u2018nice to have\u2019 in the good times rather than as a necessity at all times. Such companies ultimately bring about their own downfall by revealing their true colours.\u201d<\/p>\n\n\n\n<p>For many businesses, \u201cbuy more things\u201d is a harder sell to customers sitting at home in their pyjamas (home entertainment and delivery brands, such as Amazon and Apple, excepted). Marketing has had to concentrate on comforting its traumatised audience instead. And so \u201cpurpose\u201d has found its place, for now.\u00a0<\/p>\n\n\n\n<p>But taking an ethical stand isn\u2019t as easy as it seems. Where the lines are drawn, how seemingly impossible ethical dilemmas are solved, and how to reconcile commerce and altruism are among the issues that arise for companies who decide to pursue \u201cpurpose\u201d as part of their business. And social media is an absolutely ruthless place when they get it wrong\u2014remember Pepsi\u2019s controversial protest ad with Kendall Jenner a few years ago?\u00a0<\/p>\n\n\n\n<p>For more Business Articles : <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">https:\/\/www.dazzlepop.net\/site\/category\/business\/<\/a><\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.forbes.com\/sites\/phillewis1\/2020\/10\/14\/why-good-ethics-are-now-big-business-and-how-to-embrace-them\/#4c79f1e04748\">forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Good Ethics Are Now Big Business\u2014And How To Embrace Them Was 2020 the year that \u201cpurpose\u201d went mainstream? It\u2019s been an increasingly popular buzzword in big business for a few years now, following on from sustainability, ethics and, before that, Corporate Social Responsibility, but all have suffered from the same problem: a strong whiff [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[94,44,31,950,237,6],"class_list":["post-9337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-amazon","tag-apple","tag-business","tag-business-ethics","tag-forbes","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Why Good Ethics Are Now Big Business<\/title>\n<meta name=\"description\" content=\"Why Good Ethics Are Now Big Business Was 2020 the year that \u201cpurpose\u201d went mainstream? 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It\u2019s been an increasingly popular buzzword in big\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-14T11:04:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-18T11:12:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thumbor.forbes.com\/thumbor\/711x356\/https:\/\/specials-images.forbesimg.com\/imageserve\/5f869ffa11329f698bfa8d18\/960x0.jpg?fit=scale\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/thumbor.forbes.com\/thumbor\/711x356\/https:\/\/specials-images.forbesimg.com\/imageserve\/5f869ffa11329f698bfa8d18\/960x0.jpg?fit=scale\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Why Good Ethics Are Now Big Business\",\"datePublished\":\"2020-10-14T11:04:53+00:00\",\"dateModified\":\"2020-10-18T11:12:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/\"},\"wordCount\":411,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thumbor.forbes.com\/thumbor\/711x356\/https:\/\/specials-images.forbesimg.com\/imageserve\/5f869ffa11329f698bfa8d18\/960x0.jpg?fit=scale\",\"keywords\":[\"Amazon\",\"Apple\",\"business\",\"Business Ethics\",\"Forbes\",\"Social Media\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/\",\"name\":\"Dazzlepop | Why Good Ethics Are Now Big Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/why-good-ethics-are-now-big-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thumbor.forbes.com\/thumbor\/711x356\/https:\/\/specials-images.forbesimg.com\/imageserve\/5f869ffa11329f698bfa8d18\/960x0.jpg?fit=scale\",\"datePublished\":\"2020-10-14T11:04:53+00:00\",\"dateModified\":\"2020-10-18T11:12:43+00:00\",\"description\":\"Why Good Ethics Are Now Big Business Was 2020 the year that \u201cpurpose\u201d went mainstream? 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