{"id":9350,"date":"2020-10-18T14:30:26","date_gmt":"2020-10-18T12:30:26","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9350"},"modified":"2021-02-07T10:10:37","modified_gmt":"2021-02-07T08:10:37","slug":"google-analytics-4-launches","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-analytics-4-launches\/","title":{"rendered":"Google Analytics 4 Launches"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/10\/google-analytics-4-5f88ce0bcec9d-760x400.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Google Analytics 4 Launches\" title=\"Google Analytics 4 Launches\" \/><\/div>\n<h3 class=\"wp-block-heading\">Google Analytics 4 Launches &amp; This Week\u2019s Digital Marketing News [PODCAST]<\/h3>\n\n\n\n<p>The Marketing O&#8217;Clock team welcomes the new <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google Analytics<\/a>, attribution improvements in Google Ads, and better Search insights in <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google<\/a> Podcasts Manager.<\/p>\n\n\n\n<p>Hosts Greg Finn, Mark Saltarelli, and Christine \u201cShep\u201d Zirnheld are breaking down the biggest digital marketing news stories of the week.<\/p>\n\n\n\n<p>Plus, will our real listeners please stand up?<\/p>\n\n\n\n<p>New podcast analytics have us exploring our fans\u2019 listening habits.<\/p>\n\n\n\n<p>If you\u2019re unable to listen on Spotify, be sure to catch the video version of the show on the&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/searchenginejournal\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Journal YouTube<\/a>&nbsp;channel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.bluewinston.com\/wp-content\/uploads\/2019\/01\/bw_google_analytics_4.png\" alt=\"Google Analytics 4 Launches \"\/><figcaption>Google Analytics 4 Launches<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\" target=\"_blank\" rel=\"noreferrer noopener\">The New Google Analytics<\/a><\/strong><\/h3>\n\n\n\n<p>Google Analytics 4, formerly the App + Web property, is now the default when adding a new property in Google Analytics.<\/p>\n\n\n\n<p>Google recommends setting up new Google Analytics 4 properties for all existing properties as new improvements will only be available on Google Analytics 4 moving forward.<\/p>\n\n\n\n<p>Google Analytics 4 has improved integration with Google Ads, can pull YouTube conversions into the Analytics interface, and focuses on customer-centric measurement.<\/p>\n\n\n\n<p>Google plans to add modeling in the future to adapt to tracking without third-party cookies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/blog.google\/products\/ads-commerce\/attribution-lift-measurement\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Improves Conversion Reporting &amp; Attribution<\/a><\/strong><\/h3>\n\n\n\n<p>Advertisers who are eligible for the new open beta will be able to see YouTube clicks and video engagements in their&nbsp;<em>Top<\/em>&nbsp;<em>paths<\/em>,&nbsp;<em>Path metrics<\/em>, and&nbsp;<em>Assisted conversions<\/em>&nbsp;reports for YouTube and search campaigns.<\/p>\n\n\n\n<p>Google also announced a new conversion lift measurement beta to complement its existing search and brand lift measurement on YouTube.<\/p>\n\n\n\n<p>Lastly, changes are being made to the data requirements for data-driven attribution making it more widely available to advertisers.<\/p>\n\n\n\n<p>Advertisers will now be required to meet a minimum of 3,000 ad interactions and at least 300 conversions in the past 30 days to be eligible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.searchenginejournal.com\/google-podcasts-manager\/383996\/\"><strong>Search Analytics in Google Podcast Manager<\/strong><\/a><\/h3>\n\n\n\n<p>Google announced new insights for podcasters to help them understand if\/how listeners are finding their show in Google Search.<\/p>\n\n\n\n<p>Data such as impressions, clicks, search terms that surfaced their content, and top discovered episodes can all be accessed through <a href=\"https:\/\/support.google.com\/podcast-publishers\/answer\/9479754?hl=en\">Podcasts Manager<\/a>.<\/p>\n\n\n\n<p>Our take of the week comes from&nbsp;<a href=\"https:\/\/twitter.com\/amaliaefowler\" target=\"_blank\" rel=\"noreferrer noopener\">Amalia Fowler<\/a>, who isn\u2019t convinced that Google\u2019s machine learning is all that intelligent.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.searchenginejournal.com\/\">https:\/\/www.searchenginejournal.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 Launches &amp; This Week\u2019s Digital Marketing News [PODCAST] The Marketing O&#8217;Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better Search insights in Google Podcasts Manager. Hosts Greg Finn, Mark Saltarelli, and Christine \u201cShep\u201d Zirnheld are breaking down the biggest digital marketing news stories of the week. Plus, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[77,41,953,23,876,8,85],"class_list":["post-9350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-digital-marketing","tag-google","tag-google-analytics","tag-search-engines","tag-searchengineland","tag-seo","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google Analytics 4 Launches<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 Launches The Marketing O&#039;Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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