{"id":9360,"date":"2020-10-19T10:33:14","date_gmt":"2020-10-19T08:33:14","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9360"},"modified":"2020-10-20T08:47:13","modified_gmt":"2020-10-20T06:47:13","slug":"the-marketing-plan-should-have-these-5-components","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/the-marketing-plan-should-have-these-5-components\/","title":{"rendered":"The Marketing Plan Should Have These 5 Components"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1602528169-GettyImages-1250588875.jpg?width=700&amp;crop=2:1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Marketing Plan Should Have These 5 Components\" title=\"The Marketing Plan Should Have These 5 Components\" \/><\/div>\n<h4 class=\"wp-block-heading\">If Your Marketing Plan Doesn&#8217;t Have These 5 Components, It&#8217;s Doomed<\/h4>\n\n\n\n<p>With more channels, more content, more touchpoints, and more tools, coordination is key.<\/p>\n\n\n\n<p>When you want a new car, building one from scratch doesn\u2019t figure high on the list of options. You\u2019d need to be a serious expert mechanic to source all the different parts and put them together correctly, and even then, it would take a massive investment of time and energy.<\/p>\n\n\n\n<p>Yet that\u2019s effectively the scenario that\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/marketing\">marketing<\/a>\u00a0departments around the world have found themselves in. Modern <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">marketers<\/a> are living in an ever more complex environment, with more channels, more content, more touchpoints, and more tools than ever before. At the same time, marketing leaders are under more pressure than ever to drive real results and demonstrate their impact on the\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/business\">business<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/99designs-blog.imgix.net\/blog\/wp-content\/uploads\/2019\/07\/image.png?auto=format&amp;q=60&amp;w=1280&amp;h=1280&amp;fit=crop&amp;crop=faces\" alt=\"The Marketing Plan Should Have These 5 Components\" \/><\/figure>\n\n\n\n<p>The response of most marketing departments over time has been to reach for a grab bag of different solutions to address individual pain points. They might buy some analytical tools to get better reports, or workflow tools to tackle inefficient processes or institute quarterly off-site meetings to plot campaign strategy. And they can choose between around 8,000 different marketing&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/technology\">technology<\/a>&nbsp;tools on the market.<\/p>\n\n\n\n<p>The problem is that these solutions only address parts of the marketing challenge, not the whole. Analytical tools are no use without data to build the reports, and those workflow tools and offsite meetings will be ineffective without a system that monitors the progress of campaigns and creates accountability around them.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The two biggest pain points that top marketing executives consistently cite are a lack of visibility into campaign effectiveness, and the lengthy time it takes to get campaigns up and running.<\/p>\n\n\n\n<p>Visibility is obscured by the multiple functions \u2014\u00a0more than 20 in big marketing departments \u2014\u00a0that specialize in different parts of the marketing puzzle. Speed to market is slowed by inefficient workflows and processes, leading to an average time of 12 weeks from campaign ideation to activation, according to a recent Sirkin Research\u00a0<a href=\"https:\/\/files.newscred.com\/download\/18f91561fdd611eabdd50e94222adb1b\">report<\/a>\u00a0that we commissioned. Too many marketers still spend the bulk of their time writing emails, composing PowerPoints, and having meetings about meetings rather than doing the actual work of marketing.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.entrepreneur.com\/\">https:\/\/www.entrepreneur.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If Your Marketing Plan Doesn&#8217;t Have These 5 Components, It&#8217;s Doomed With more channels, more content, more touchpoints, and more tools, coordination is key. When you want a new car, building one from scratch doesn\u2019t figure high on the list of options. You\u2019d need to be a serious expert mechanic to source all the different [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,238,416,65,37],"class_list":["post-9360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-entrepreneur","tag-marketer","tag-marketing","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | The Marketing Plan Should Have These 5 Components<\/title>\n<meta name=\"description\" content=\"The Marketing Plan Should Have These 5 Components When you want a new car, building one from scratch doesn\u2019t figure high on the list\" \/>\n<meta name=\"robots\" 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