{"id":9435,"date":"2020-10-27T10:42:03","date_gmt":"2020-10-27T08:42:03","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9435"},"modified":"2021-02-20T12:03:03","modified_gmt":"2021-02-20T10:03:03","slug":"ai-can-use-in-your-startup-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/ai-can-use-in-your-startup-digital-marketing-strategy\/","title":{"rendered":"AI Can use in Your Startup Digital Marketing Strategy"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/images.readwrite.com\/wp-content\/uploads\/2020\/10\/AI-to-Create-a-Data-Driven-Digital-Marketing-Strategy-for-Your-Startup-825x500.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI Can use in Your Startup Digital Marketing Strategy\" title=\"AI Can use in Your Startup Digital Marketing Strategy\" \/><\/div>\n<h3 class=\"wp-block-heading\">How to Use AI to Create a Data-Driven Digital Marketing Strategy for Your Startup<\/h3>\n\n\n\n<p>When you\u2019re growing your <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">startup<\/a>, there are countless things to consider \u2013 from product design to hiring your team. One of the most crucial aspects, though, is digital marketing.<\/p>\n\n\n\n<p>No matter how amazing your product, you\u2019ve got to get the word out to create an audience for it. This is where digital marketing comes in. And <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">AI<\/a> is rapidly gaining ground here.&nbsp;<\/p>\n\n\n\n<p>It\u2019s an open secret that AI is transforming almost every aspect of our lives.&nbsp;<a href=\"https:\/\/readwrite.com\/2020\/08\/12\/is-ai-going-to-disrupt-the-marketing-industry\/\">This&nbsp;includes marketing strategies<\/a>. In today\u2019s business world, harnessing AI is essential to keep up with competitors or even get a step ahead.&nbsp;<\/p>\n\n\n\n<p>This article is for you if you\u2019re working on setting up a <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing strategy<\/a> for your startup. It outlines what data-driven digital marketing is, where AI comes into play, and how you can make the best use of this technology\u2019s potential. With what you\u2019ll learn here, your startup\u2019s digital marketing strategy can excel from the beginning.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cxotoday.com\/wp-content\/uploads\/2018\/09\/gettyimages-1127209955-170667a.jpg\" alt=\"AI Can use in Your Startup Digital Marketing Strategy\"\/><figcaption>AI Can use in Your Startup Digital Marketing Strategy<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is a Data-Driven Digital Marketing Strategy?&nbsp;<\/strong><\/h3>\n\n\n\n<p>The biggest mistake you can make in digital marketing is to base your strategy solely on assumptions. Assumptions about your product, your performance, or your target audience can end in disaster.&nbsp;<\/p>\n\n\n\n<p>With a data-driven strategy, you gather and analyze as much information as possible. Then, you base your decisions on these quantitative insights.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/readwrite.com\/2020\/07\/20\/the-best-digital-marketing-strategies-for-startup-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Building a digital marketing strategy<\/a>&nbsp;from scratch involves four steps, with or without AI involvement.<\/p>\n\n\n\n<p><strong>1 \u2013 Market Research&nbsp;<\/strong><\/p>\n\n\n\n<p>First off, thoroughly investigate your audience and your competitors.&nbsp;<\/p>\n\n\n\n<p>Find out who your customers are and where their interests lie.&nbsp;<\/p>\n\n\n\n<p>Then, learn what you can from your competitors. Which audiences do&nbsp;<em>they<\/em>&nbsp;target? What are&nbsp;<em>their<\/em>&nbsp;marketing strategies? Which messages of&nbsp;<em>theirs<\/em>&nbsp;resonate with customers?<\/p>\n\n\n\n<p><strong>2 \u2013 Drawing Up a Buyer Journey&nbsp;<\/strong><\/p>\n\n\n\n<p>When a potential customer first sees your product, they won\u2019t instantly buy it. Not even if you have the world\u2019s best marketing strategy.&nbsp;<\/p>\n\n\n\n<p>Broadly, customers go through three phases in their buyer journey. First, they become&nbsp;<em>aware<\/em>&nbsp;of your product and its advantages. How does it benefit them? What problems could it solve? Then, in the&nbsp;<em>consideration&nbsp;<\/em>stage, they compare alternative solutions. Finally, they&nbsp;<em>decide<\/em>&nbsp;to go with your solution \u2013 or not.&nbsp;<\/p>\n\n\n\n<p>When you draft a digital marketing strategy, figure out how to optimize this journey.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/readwrite.com\/\">https:\/\/readwrite.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Use AI to Create a Data-Driven Digital Marketing Strategy for Your Startup When you\u2019re growing your startup, there are countless things to consider \u2013 from product design to hiring your team. One of the most crucial aspects, though, is digital marketing. No matter how amazing your product, you\u2019ve got to get the word [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[29],"tags":[31,77,563,238,671,11,923,47],"class_list":["post-9435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-business","tag-digital-marketing","tag-digital-marketing-strategies","tag-entrepreneur","tag-market-research","tag-startup","tag-startup-life","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | AI Can use in Your Startup Digital Marketing Strategy<\/title>\n<meta name=\"description\" content=\"AI Can use in Your Startup Digital Marketing Strategy When you\u2019re growing your 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