{"id":9444,"date":"2020-10-30T21:38:29","date_gmt":"2020-10-30T19:38:29","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9444"},"modified":"2020-10-30T21:38:33","modified_gmt":"2020-10-30T19:38:33","slug":"social-media-marketing-for-2021","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/social-media-marketing-for-2021\/","title":{"rendered":"Social Media Marketing for 2021"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"221\" src=\"https:\/\/digitalstrategyconsultants.in\/wp-content\/uploads\/2020\/01\/social-media-marketing-methods.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Social Media Marketing for 2021\" title=\"Social Media Marketing for 2021\" \/><\/div>\n<h3 class=\"wp-block-heading\">Jumpstart Your Social Media Marketing for 2021<\/h3>\n\n\n\n<p>So you\u2019re ready to enter the new year with a strong <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">social media marketing<\/a> strategy? If so, then follow along.<\/p>\n\n\n\n<p>In this guide, I\u2019ll offer a beginner\u2019s class on social media marketing. I\u2019ll also show you how to get the jump on your competitors as we exit the pandemic.<\/p>\n\n\n\n<p>To make things clear, I\u2019ll go through a hypothetical about how a new company that\u2019s developing a social media marketing strategy.<\/p>\n\n\n\n<p>Keep in mind: for the most part, this article will focus on organic, rather than paid, strategies. I\u2019ll cover paid strategies in a different article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Green Cali<\/h2>\n\n\n\n<p>The hypothetical company is named Green Cali. It sells surfboards in my own stomping grounds of California.<\/p>\n\n\n\n<p>Moreover, Green Cali is environmentally conscious. The company donates money to programs that clean beaches and help the environment.<\/p>\n\n\n\n<p>So how should that company launch its social strategy?<\/p>\n\n\n\n<p>Read on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">It Starts with Personas<\/h3>\n\n\n\n<p>The first thing Green Cali needs to do is create personas.<\/p>\n\n\n\n<p>What are personas? They\u2019re fictitious representations of actual customers in the company\u2019s target market.<\/p>\n\n\n\n<p>A typical persona in the market for surfboards would include a young male who lives in California and loves surfing.<\/p>\n\n\n\n<p>But that\u2019s just one persona. In reality, Green Cali will need to come up with at least a few of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Demographics<\/h3>\n\n\n\n<p>Next, Green Cali needs to gather demographics on its potential customers.<\/p>\n\n\n\n<p>Fortunately, I know quite a bit about the demographics involved here because I\u2019m a surfer myself.<\/p>\n\n\n\n<p>About 70-80% of surfers are male. They range in age from 13-49 years old. They also live in coastal communities.<\/p>\n\n\n\n<p>So those are the folks that Green Cali needs to target in its outreach efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2020\/10\/target_audience-900x554.jpg\" alt=\"Social Media Marketing for 2021 \" \/><figcaption>Social Media Marketing for 2021<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms<\/h4>\n\n\n\n<p>There are plenty of social media platforms. Where should Green Cali focus its efforts?<\/p>\n\n\n\n<p>Surfers tend to hang out on YouTube, Instagram, and Facebook. Those are the three channels where the company should gather a following.<\/p>\n\n\n\n<p>Fortunately, those three social media sites give the company plenty of opportunities for different types of content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What to Post?<\/h4>\n\n\n\n<p>So what kind of content should Green Cali post on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ignitevisibility.com\/social-media-statistics\/\" target=\"_blank\">social media<\/a>?<\/p>\n\n\n\n<p>One option: videos of wipeouts.<\/p>\n\n\n\n<p>Yep. Those go over well within the surfing subculture.<\/p>\n\n\n\n<p>Another option: instructional videos. That\u2019s a great way to reach newbie surfers.<\/p>\n\n\n\n<p>Green Cali could also post top surfing clips. That will raise engagement.<\/p>\n\n\n\n<p>Finally, the company can post videos about surf-related products.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.business2community.com\/\">https:\/\/www.business2community.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumpstart Your Social Media Marketing for 2021 So you\u2019re ready to enter the new year with a strong social media marketing strategy? If so, then follow along. In this guide, I\u2019ll offer a beginner\u2019s class on social media marketing. I\u2019ll also show you how to get the jump on your competitors as we exit the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[872,114,353,352,332,468,432],"class_list":["post-9444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-business2community","tag-engagement","tag-social-media-manager","tag-social-media-marketing","tag-social-media-plan","tag-social-media-strategy","tag-social-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Social Media Marketing for 2021<\/title>\n<meta name=\"description\" content=\"Social Media Marketing for 2021 So you\u2019re ready to enter the new year with a strong social media marketing strategy? If so,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/social-media-marketing-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Social Media Marketing for 2021\" \/>\n<meta property=\"og:description\" content=\"Social Media Marketing for 2021 So you\u2019re ready to enter the new year with a strong social media marketing strategy? 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