{"id":9493,"date":"2020-11-08T10:39:47","date_gmt":"2020-11-08T08:39:47","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9493"},"modified":"2020-11-08T10:39:50","modified_gmt":"2020-11-08T08:39:50","slug":"how-to-maximize-your-social-video-ads","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/","title":{"rendered":"How To Maximize Your Social Video Ads"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How To Maximize Your Social Video Ads\" title=\"How To Maximize Your Social Video Ads\" \/><\/div>\n<h3 class=\"wp-block-heading\">4 Ways To Maximize Your Social Video Ads<\/h3>\n\n\n\n<p>With the right tools and a focus on optimization, you can have more mileage out of your social video\u00a0ads.<small>GETTY<\/small><\/p>\n\n\n\n<p><a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">Social video<\/a> mashes together two unquestionably powerful marketing tactics. As <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">entrepreneurs<\/a> calibrate their 2021 marketing budgets, the real question is how to maximize their social video ads.<\/p>\n\n\n\n<p>A stunning&nbsp;<a href=\"https:\/\/animoto.com\/blog\/news\/social-video-trends-marketers-2020\" target=\"_blank\" rel=\"noreferrer noopener\">93% of brands<\/a>&nbsp;have landed a new customer because of a social media video. No other marketing method or tactic I\u2019ve heard of can claim performance like that.&nbsp;<\/p>\n\n\n\n<p>While social media advertising is\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/rebeccalerner\/2018\/10\/23\/heres-why-video-advertising-on-social-media-is-crucial-for-small-businesses\/\">crucial for small businesses<\/a>, it\u2019s no small undertaking. Leaders need to understand what video content works best on each platform; what type of videos convert; and above all, how to cost-effectively create the professional, conversion-optimized videos viewers want.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.prdaily.com\/wp-content\/uploads\/2019\/01\/Best_Video_Strategy.jpg\" alt=\"How To Maximize Your Social Video Ads \" \/><\/figure>\n\n\n\n<p>With their behemoth-sized budgets and staff, it&#8217;s easy for big brands to craft great social video ads. But what\u2019s a small business with a small budget and a small team to do?<\/p>\n\n\n\n<p>Let\u2019s look at a few ways small businesses can get the most out of their social video ads \u2014 without breaking the bank:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Emphasize Relevance<\/h2>\n\n\n\n<p>Do you hop on Facebook or Instagram to watch videos that aren\u2019t relevant to you? No? Neither do your customers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pitneybowes.com\/content\/dam\/pitneybowes\/us\/en\/campaign-pages\/cmo-council-report\/critical-channels-pb-report-full-data-final-w-commentary.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Nearly half<\/a>&nbsp;of consumers say they expect video ads they see to reflect products they either already own or are interested in. Regardless of where they spend time online, they\u2019re only interested in videos tailored to who they are and what they want.&nbsp;<\/p>\n\n\n\n<p>Instead of investing all of your time into your video\u2019s content, focus on how your audience will relate to it. The key here is to create videos that&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/chuckcohn\/2015\/02\/06\/steps-to-identify-your-target-market\/\">speak directly to your target market<\/a>.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve researched your market and your ideal customer, you may already know your target\u2019s problems and how your product solves them. If not, chat with your customer service and sales teams. Take notes on your target audience\u2019s desires, pain points, behaviors and unanswered questions.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re still missing key targeting details, run an incentivized survey. Set up a focus group with representative participants to uncover their passions and goals.&nbsp;<\/p>\n\n\n\n<p>The more intimately you know your audience, the<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.forbes.com\/\">https:\/\/www.forbes.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 Ways To Maximize Your Social Video Ads With the right tools and a focus on optimization, you can have more mileage out of your social video\u00a0ads.GETTY Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate their 2021 marketing budgets, the real question is how to maximize their social video ads. A [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[238,237,200,234,6,468,966],"class_list":["post-9493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-entrepreneur","tag-forbes","tag-optimize","tag-small-business","tag-social-media","tag-social-media-strategy","tag-social-media-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How To Maximize Your Social Video Ads<\/title>\n<meta name=\"description\" content=\"How To Maximize Your Social Video Ads Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | How To Maximize Your Social Video Ads\" \/>\n<meta property=\"og:description\" content=\"How To Maximize Your Social Video Ads Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-08T08:39:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-08T08:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"How To Maximize Your Social Video Ads\",\"datePublished\":\"2020-11-08T08:39:47+00:00\",\"dateModified\":\"2020-11-08T08:39:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/\"},\"wordCount\":391,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale\",\"keywords\":[\"entrepreneur\",\"Forbes\",\"Optimize\",\"small business\",\"Social Media\",\"social media strategy\",\"Social Media Video\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/\",\"name\":\"Dazzlepop | How To Maximize Your Social Video Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale\",\"datePublished\":\"2020-11-08T08:39:47+00:00\",\"dateModified\":\"2020-11-08T08:39:50+00:00\",\"description\":\"How To Maximize Your Social Video Ads Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#primaryimage\",\"url\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale\",\"contentUrl\":\"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale\",\"width\":\"960\",\"height\":\"640\",\"caption\":\"How To Maximize Your Social Video Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Maximize Your Social Video Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | How To Maximize Your Social Video Ads","description":"How To Maximize Your Social Video Ads Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | How To Maximize Your Social Video Ads","og_description":"How To Maximize Your Social Video Ads Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate","og_url":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2020-11-08T08:39:47+00:00","article_modified_time":"2020-11-08T08:39:50+00:00","og_image":[{"url":"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"How To Maximize Your Social Video Ads","datePublished":"2020-11-08T08:39:47+00:00","dateModified":"2020-11-08T08:39:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/"},"wordCount":391,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale","keywords":["entrepreneur","Forbes","Optimize","small business","Social Media","social media strategy","Social Media Video"],"articleSection":["Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/","url":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/","name":"Dazzlepop | How To Maximize Your Social Video Ads","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale","datePublished":"2020-11-08T08:39:47+00:00","dateModified":"2020-11-08T08:39:50+00:00","description":"How To Maximize Your Social Video Ads Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#primaryimage","url":"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale","contentUrl":"https:\/\/specials-images.forbesimg.com\/imageserve\/5fa06c3b98ca59f9851d673c\/960x0.jpg?fit=scale","width":"960","height":"640","caption":"How To Maximize Your Social Video Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/how-to-maximize-your-social-video-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"How To Maximize Your Social Video Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/9493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=9493"}],"version-history":[{"count":1,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/9493\/revisions"}],"predecessor-version":[{"id":9494,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/9493\/revisions\/9494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/9495"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=9493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=9493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=9493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}