{"id":9504,"date":"2020-11-09T09:34:55","date_gmt":"2020-11-09T07:34:55","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9504"},"modified":"2020-11-09T10:04:17","modified_gmt":"2020-11-09T08:04:17","slug":"how-to-use-social-media-analytics","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-use-social-media-analytics\/","title":{"rendered":"How To Use Social Media Analytics"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/www.demandgenreport.com\/images\/storiesv3\/Sam_OBrien1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How To Use Social Media Analytics\" title=\"How To Use Social Media Analytics\" \/><\/div>\n<p>In an age of&nbsp;<strong>digital transformation<\/strong>, the way we communicate is constantly changing. The internet has opened up communication through technologies as simple as a&nbsp;<a href=\"https:\/\/www.ringcentral.co.uk\/blog\/voip-router\/\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP router<\/a>&nbsp;or social media, and as complex as chatbots. In 2020, businesses are utilizing these dynamic communication channels to build and strengthen&nbsp;<a href=\"https:\/\/www.articulatemarketing.com\/blog\/ways-technology-can-strength-the-customer-relationship\" target=\"_blank\" rel=\"noreferrer noopener\">customer relationships<\/a>.<\/p>\n\n\n\n<p><strong>Social media<\/strong>&nbsp;is used by&nbsp;<a href=\"https:\/\/www.emarsys.com\/en\/resources\/blog\/top-5-social-media-predictions-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">3.5 billion&nbsp;<\/a>people around the world. Not so long ago, it was simply a communication platform where users could share sporadic updates and regrettable photos. Nowadays, it\u2019s an invaluable asset for business growth.<\/p>\n\n\n\n<p>If you use social media, then you\u2019ll have some idea of just how much information people share across various platforms. So how can you leverage all that information from social media to create&nbsp;<strong>data-driven <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">marketing strategies<\/a><\/strong>?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.incimages.com\/uploaded_files\/image\/1920x1080\/getty_889477300_383426.jpg\" alt=\"How To Use Social Media Analytics\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">What Is Social Media Analytics &amp; Why Is It Important?<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">Social media<\/a> analytics involves gathering and analyzing data from social networks (Facebook, Twitter, Instagram, etc.) and using that information to inform business decisions.<\/p>\n\n\n\n<p>Data collected from social media analytics reveals how users engage with, view or share content. Tracking and analyzing social data can help marketers to identify high-performing content based on the audience, recognize trends on different platforms and track the overall effectiveness of a brand\u2019s social media strategy.<\/p>\n\n\n\n<p>Social media analytics is important in helping businesses to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Measure ROI:&nbsp;<\/strong>With the right analytics tools, marketers can measure their ROI and prove the impact of their efforts on business results.<\/li><li><strong>Make better strategic marketing decisions:<\/strong>&nbsp;Data-driven marketing strategies perform better. By allowing your data to drive future marketing decisions, you can focus resources and time on efforts that yield results.<\/li><li><strong>Compare performance against competitors:<\/strong>&nbsp;You can understand the context of your efforts by comparing them to competitors and performance averages.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Identify &amp; Track KPIs For Different Platforms<\/h4>\n\n\n\n<p>Before you delve into using social media analytics, you\u2019ll need to outline your&nbsp;<strong>key performance indicators (KPIs)<\/strong>. Your KPIs help you understand how your efforts translate into business results. It\u2019s crucial that you track KPIs in the following areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Engagement:<\/strong>&nbsp;Clicks, shares, comments, profile visits, etc.;<\/li><li><strong>Reach:<\/strong>&nbsp;Followers\/fans, impressions and traffic data;<\/li><li><strong>Leads:<\/strong>&nbsp;How many people are actually interested in your product or service; and<\/li><li><strong>Customers:<\/strong>&nbsp;How many leads become customers after engaging with your brand on social media?<\/li><\/ul>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.demandgenreport.com\/\">https:\/\/www.demandgenreport.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an age of&nbsp;digital transformation, the way we communicate is constantly changing. The internet has opened up communication through technologies as simple as a&nbsp;VoIP router&nbsp;or social media, and as complex as chatbots. In 2020, businesses are utilizing these dynamic communication channels to build and strengthen&nbsp;customer relationships. Social media&nbsp;is used by&nbsp;3.5 billion&nbsp;people around the world. Not [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[5,51,692,6,967,352,81],"class_list":["post-9504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-marketing-strategy","tag-social-media","tag-social-media-analytics","tag-social-media-marketing","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How To Use Social Media Analytics<\/title>\n<meta name=\"description\" content=\"How To Use Social Media Analytics In an age of digital transformation, the way we communicate is constantly changing. 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