{"id":9583,"date":"2020-12-12T14:46:38","date_gmt":"2020-12-12T12:46:38","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9583"},"modified":"2020-12-12T14:46:42","modified_gmt":"2020-12-12T12:46:42","slug":"do-the-old-rules-of-marketing-still-work","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/","title":{"rendered":"Do the Old Rules of Marketing Still Work?"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"212\" src=\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2020\/12\/marketing_1607443791-600x423.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Do the Old Rules of Marketing Still Work?\" title=\"Do the Old Rules of Marketing Still Work?\" \/><\/div>\n<h3 class=\"wp-block-heading\">Do the Old Rules of Marketing Still Work?<\/h3>\n\n\n\n<p>As we hit the homestretch on 2020, I\u2019ve been thinking about what is important to consider as we move to thinking about 2021 and recovering from the pandemic at some point in the new year.<\/p>\n\n\n\n<p>One of the topics that consistently comes up to me is: \u201cHow will <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">marketing<\/a> change or be different now?\u201d<\/p>\n\n\n\n<p>My answer is almost always, \u201cIt depends.\u201d<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because marketing is contextual and everyone\u2019s marketing plan and approach should reflect their business and the goals that they have.<\/p>\n\n\n\n<p>What I think the question does highlight is a need for folks to understand what parts of marketing are foundational and shouldn\u2019t or don\u2019t change no matter what environment you are in.<\/p>\n\n\n\n<p>Today, I want to share a few of those foundational aspects of marketing that won\u2019t change no matter what the environment looks like.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1200\/0*Ez7LdQVB5OtGglvb\" alt=\"Do the Old Rules of Marketing Still Work? \" \/><figcaption>Do the Old Rules of Marketing Still Work?<\/figcaption><\/figure>\n\n\n\n<p><strong>The customer still needs to have a voice in the organization:<\/strong><\/p>\n\n\n\n<p>I\u2019m quite passionate about the need to listen to customers and take their needs into consideration when you are designing your marketing plans.<\/p>\n\n\n\n<p>I\u2019ll go a step further here because too many people reactively mumble, \u201cOf course, we are focused on the customer.\u201d<\/p>\n\n\n\n<p>But I want you to go past that reflexive action and consider things from the point of view of the customer. An idea in marketing known as Market Orientation.<\/p>\n\n\n\n<p>This matters and is foundational because too often we assume that we know what a customer wants or needs and we act as if we are afraid to talk with them.<\/p>\n\n\n\n<p>You can\u2019t do that and expect that you\u2019ll be successful for long.<\/p>\n\n\n\n<p>You have to get your customer\u2019s voice and ideas inside the business. That\u2019s the job of marketing. To figure out what the customer wants and give it to them.<\/p>\n\n\n\n<p><strong>Strategy before tactics should be a mantra:<\/strong><\/p>\n\n\n\n<p>In business we\u2019ve seen such an acceleration of tools that we can use to get our messages out and our products in front of folks that we have forgotten about the need to know where we are going, what we are attempting to do, and what our goals are before we make any of those decisions.<\/p>\n\n\n\n<p>The key is to put strategy first and tactics second.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.business2community.com\">www.business2community.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do the Old Rules of Marketing Still Work? As we hit the homestretch on 2020, I\u2019ve been thinking about what is important to consider as we move to thinking about 2021 and recovering from the pandemic at some point in the new year. One of the topics that consistently comes up to me is: \u201cHow [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,208,65,973,976],"class_list":["post-9583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-business-management","tag-marketing","tag-what-is-marketing-in-business","tag-what-is-marketing-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Do the Old Rules of Marketing Still Work?<\/title>\n<meta name=\"description\" content=\"Do the Old Rules of Marketing Still Work? As we hit the homestretch on 2020, I\u2019ve been thinking about what is important to consider\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Do the Old Rules of Marketing Still Work?\" \/>\n<meta property=\"og:description\" content=\"Do the Old Rules of Marketing Still Work? As we hit the homestretch on 2020, I\u2019ve been thinking about what is important to consider\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-12T12:46:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-12T12:46:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2020\/12\/marketing_1607443791-600x423.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2020\/12\/marketing_1607443791-600x423.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Do the Old Rules of Marketing Still Work?\",\"datePublished\":\"2020-12-12T12:46:38+00:00\",\"dateModified\":\"2020-12-12T12:46:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/\"},\"wordCount\":405,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2020\/12\/marketing_1607443791-600x423.jpg\",\"keywords\":[\"business\",\"Business management\",\"Marketing\",\"what is marketing in business\",\"what is marketing management\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/\",\"name\":\"Dazzlepop | Do the Old Rules of Marketing Still Work?\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/do-the-old-rules-of-marketing-still-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2020\/12\/marketing_1607443791-600x423.jpg\",\"datePublished\":\"2020-12-12T12:46:38+00:00\",\"dateModified\":\"2020-12-12T12:46:42+00:00\",\"description\":\"Do the Old Rules of Marketing Still Work? 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