{"id":9621,"date":"2020-12-16T09:01:03","date_gmt":"2020-12-16T07:01:03","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9621"},"modified":"2021-02-20T12:05:02","modified_gmt":"2021-02-20T10:05:02","slug":"b2b-marketing-strategies-for-2021","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/","title":{"rendered":"B2B Marketing Strategies for 2021"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/i.ytimg.com\/vi\/redd1BBvUeg\/maxresdefault.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"B2B Marketing Strategies for 2021\" title=\"B2B Marketing Strategies for 2021\" \/><\/div>\n<h3 class=\"wp-block-heading\">The 8 Most Effective B2B Marketing Strategies for 2021<\/h3>\n\n\n\n<p>B2B marketing can be complex.<\/p>\n\n\n\n<p>For one thing, it\u2019s packed with jargon. You\u2019re already starting from behind when you put the acronym \u201cB2B\u201d in front of the word \u201cmarketing\u201d. Things don\u2019t get better from there. Welcome to the world of ABM, SEO, CRO, PPC, CPA, CPC, etc. \u2013 if you don\u2019t speak the language, your head will be spinning quickly.<\/p>\n\n\n\n<p>For another thing, it\u2019s constantly evolving. Six years ago, account-based marketing was barely a known concept. Now, it\u2019s the number one strategy on this list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2020\/12\/abm-over-time.png\" alt=\"B2B Marketing Strategies for 2021 \"\/><figcaption>B2B Marketing Strategies for 2021<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s hard to keep up. But hey \u2013 somebody\u2019s got to. Because if you\u2019re building a B2B firm, you need marketing to grow.<\/p>\n\n\n\n<p>That\u2019s why we\u2019re putting together this list of the most effective <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">B2B marketing strategies<\/a>. They are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>ABM<\/li><li>Pay-per-click marketing<\/li><li>SEO<\/li><li>Social media marketing<\/li><li>CRO (conversion optimization)<\/li><li>Email marketing<\/li><li>Sales support<\/li><li>Customer marketing<\/li><\/ol>\n\n\n\n<p>I\u2019ve arranged these strategies to roughly align with a basic marketing funnel. ABM, pay-per-click marketing, SEO, and social media marketing are all (to an extent, at least) demand generation techniques.<\/p>\n\n\n\n<p>CRO, email marketing, and sales support help to convert and nurture contacts.<\/p>\n\n\n\n<p>And customer marketing helps to retain and delight current customers.<\/p>\n\n\n\n<p>I\u2019ll take a straightforward approach to unpacking each item. We\u2019ll cover what each strategy is, where it fits into a B2B marketing funnel, and how to employ it effectively.<\/p>\n\n\n\n<p>One last note before we dig in: I\u2019ve titled this post \u201cthe best B2B marketing strategies\u201d, but the reality is that some of the approaches listed here are probably better described as tools than as full-on strategies. Bear with me \u2013 these things are critical components in most effective B2B marketing campaigns, and I think it\u2019ll be more helpful to get into a bit of the nuts and bolts of tactics than it would be to hover at the highest levels of thinking.<\/p>\n\n\n\n<p>Okay \u2013 with that said, let\u2019s dive in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. ABM<\/h2>\n\n\n\n<p>ABM stands for account-based marketing, and, as I noted earlier, it\u2019s really only been a buzzword for the past five or six years.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.business2community.com\">www.business2community.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 8 Most Effective B2B Marketing Strategies for 2021 B2B marketing can be complex. For one thing, it\u2019s packed with jargon. You\u2019re already starting from behind when you put the acronym \u201cB2B\u201d in front of the word \u201cmarketing\u201d. Things don\u2019t get better from there. Welcome to the world of ABM, SEO, CRO, PPC, CPA, CPC, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[93,31,872,8,352,468],"class_list":["post-9621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-b2b-marketing","tag-business","tag-business2community","tag-seo","tag-social-media-marketing","tag-social-media-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | B2B Marketing Strategies for 2021<\/title>\n<meta name=\"description\" content=\"B2B Marketing Strategies for 2021 For one thing, it\u2019s packed with jargon. You\u2019re already starting from behind when you put the acronym \u201cB2B\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | B2B Marketing Strategies for 2021\" \/>\n<meta property=\"og:description\" content=\"B2B Marketing Strategies for 2021 For one thing, it\u2019s packed with jargon. You\u2019re already starting from behind when you put the acronym \u201cB2B\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T07:01:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-20T10:05:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.ytimg.com\/vi\/redd1BBvUeg\/maxresdefault.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i.ytimg.com\/vi\/redd1BBvUeg\/maxresdefault.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"B2B Marketing Strategies for 2021\",\"datePublished\":\"2020-12-16T07:01:03+00:00\",\"dateModified\":\"2021-02-20T10:05:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i.ytimg.com\/vi\/redd1BBvUeg\/maxresdefault.jpg\",\"keywords\":[\"B2B Marketing\",\"business\",\"business2community\",\"SEO\",\"social media marketing\",\"social media strategy\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/\",\"name\":\"Dazzlepop | B2B Marketing Strategies for 2021\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/b2b-marketing-strategies-for-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i.ytimg.com\/vi\/redd1BBvUeg\/maxresdefault.jpg\",\"datePublished\":\"2020-12-16T07:01:03+00:00\",\"dateModified\":\"2021-02-20T10:05:02+00:00\",\"description\":\"B2B Marketing Strategies for 2021 For one thing, it\u2019s packed with jargon. 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