{"id":9639,"date":"2020-12-18T20:00:26","date_gmt":"2020-12-18T18:00:26","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9639"},"modified":"2020-12-18T20:00:31","modified_gmt":"2020-12-18T18:00:31","slug":"reasons-why-seo-doesnt-work","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/reasons-why-seo-doesnt-work\/","title":{"rendered":"Reasons Why SEO Doesn\u2019t Work"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/12\/seo-not-working-featured-image-5fd88afbb4849-760x400.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Reasons Why SEO Doesn\u2019t Work\" title=\"Reasons Why SEO Doesn\u2019t Work\" \/><\/div>\n<h3 class=\"wp-block-heading\">10 Reasons Why SEO Doesn\u2019t Work<\/h3>\n\n\n\n<p>The reasons why <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO<\/a> doesn&#8217;t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.<\/p>\n\n\n\n<p>As someone who has spent a significant part of their career working directly in <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">search marketing<\/a>, it\u2019s rare that I can\u2019t find a business case to be made for SEO being in the digital, and broader marketing mix.<\/p>\n\n\n\n<p>There are few growing industries, businesses, or organizations that don\u2019t have a web presence or some type of online level of engagement with their audiences.<\/p>\n\n\n\n<p>SEO is a discipline that takes more time and focus than paid media and other quicker-to-launch and results channels.<\/p>\n\n\n\n<p>That doesn\u2019t mean it\u2019s worthless. It hurts me when I hear phrases like \u201cSEO doesn\u2019t work for us\u201d or \u201cwe don\u2019t believe in the value of SEO.\u201d<\/p>\n\n\n\n<p>There are at least 10 reasons why SEO doesn\u2019t work.<\/p>\n\n\n\n<p>Very few have to do with only external, industry factors.<\/p>\n\n\n\n<p>Most of the time when SEO fails, it\u2019s due to one or more reasons ranging from unrealistic expectations or inherent challenges within the company or organization.<\/p>\n\n\n\n<p>There\u2019s no yelling like an angry reality TV celebrity consultant coming in to fix things up here. Just plain truths that might hurt a bit if you can relate.<\/p>\n\n\n\n<p>These are definitely necessary to understand before starting SEO or if you are not sure it will work for you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/1.bp.blogspot.com\/-P447SZD-dQQ\/X9stIV3ctiI\/AAAAAAAABV4\/OMgZQzOw0tUUM7hpRr7ZdoLdDTZGCtgtQCLcBGAsYHQ\/w680\/14560011995561468136.jpeg\" alt=\"Reasons Why SEO Doesn\u2019t Work \" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Unrealistic Expectations<\/h2>\n\n\n\n<p>If we\u2019re turning to SEO for our last-ditch effort to save a business, or as the magical source that will produce all of our engagement and conversion goals, we need to pump the brakes.<\/p>\n\n\n\n<p>I\u2019ve witnessed SEO do those things, but those scenarios are rare and come with undue pressure.<\/p>\n\n\n\n<p>Like media channels and other digital marketing disciplines, SEO can be planned, projected, and benchmarked.<\/p>\n\n\n\n<p>Seek out industry data, competitor research, and audience (keyword) data to know what the potential for SEO might look like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Giving up Too Soon<\/h2>\n\n\n\n<p>Like many organic efforts, we have to remember that SEO doesn\u2019t have a quick switch that we can flip.<\/p>\n\n\n\n<p>Variables in algorithms, factors with our sites, the fact that&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/seo-101\/why-links-important-seo\/\">links matter<\/a>, and the competitive landscape all make promising or counting on specific timing for SEO ROI and profitability difficult.<\/p>\n\n\n\n<p>Owners and executives hate the non-committal nature of SEO professionals when it comes to timing for results.<\/p>\n\n\n\n<p>SEO pros hate being asked and pressured into giving an answer with so many unknowns.<\/p>\n\n\n\n<p>The known thing that makes SEO fail though is pulling the plug too soon.<\/p>\n\n\n\n<p>\u201cToo soon\u201d is before you get through the range of indexing, technical, content, on-page, and external (links and more) factors.<\/p>\n\n\n\n<p>The more competitive the space, the more time you need.<\/p>\n\n\n\n<p>The more issues you have when you start that you need to work through, the more time you need.<\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.searchenginejournal.com\">www.searchenginejournal.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 Reasons Why SEO Doesn\u2019t Work The reasons why SEO doesn&#8217;t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here. As someone who has spent a significant part of their career working directly in search marketing, it\u2019s rare that I can\u2019t find a business [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[989,77,65,371,23,406,8],"class_list":["post-9639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-best-seo-marketing","tag-digital-marketing","tag-marketing","tag-search-engine-marketing","tag-search-engines","tag-searchenginejournal","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Reasons Why SEO Doesn\u2019t Work<\/title>\n<meta name=\"description\" content=\"Reasons Why SEO Doesn\u2019t Work The reasons 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