{"id":9661,"date":"2020-12-21T10:13:48","date_gmt":"2020-12-21T08:13:48","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9661"},"modified":"2020-12-21T10:13:52","modified_gmt":"2020-12-21T08:13:52","slug":"7-digital-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/7-digital-marketing-trends-for-2021\/","title":{"rendered":"7 Digital Marketing Trends For 2021"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5fd9889de8e967b3f4d51c6e\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"7 Digital Marketing Trends For 2021\" title=\"7 Digital Marketing Trends For 2021\" \/><\/div>\n<h3 class=\"wp-block-heading\">Seven Digital Marketing Trends For 2021<\/h3>\n\n\n\n<p>Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a> standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends.<\/p>\n\n\n\n<p>Teddy Heidt, Founder of&nbsp;<a href=\"https:\/\/www.thegaugecollective.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Gauge Collective<\/a>, offered this prediction:<\/p>\n\n\n\n<p><strong><em>Digital business pivots may become permanent<\/em><\/strong><em>. \u201c<\/em>Virtual Events and Experiences for audiences to engage outside of your traditional sales messaging. We helped Mariano&#8217;s launch\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=r4NrzONcRB8&amp;list=PLTiaGRl3gVI_Z4JNI0rElEPgbhtZN5jxz\" target=\"_blank\" rel=\"noreferrer noopener\">Mariano&#8217;s Meet-Ups<\/a>, Virtual Events spanning Chef Demos, Mixology Classes, and Live Music, and Tricoci market Virtual Consultations for at home treatments. Diversify your social media activity to connect with more engaged users. To that point, enrich the user experience on your social profiles by leveraging shop and other features that break down barriers towards purchasing\u00a0from you. We helped Tricoci\u00a0<a href=\"http:\/\/shop.tricoci.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">launch Instagram shop<\/a>\u00a0to complement their new ecommerce program.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.itamarblauer.com\/wp-content\/uploads\/2020\/10\/Featured-image-Digital-Marketing-Trends-1-scaled.jpg\" alt=\"7 Digital Marketing Trends For 2021 \" \/><figcaption>7 Digital Marketing Trends For 2021<\/figcaption><\/figure>\n\n\n\n<p>Massimiliano Tirocchi, CMO and co-founder,&nbsp;<a href=\"http:\/\/www.shapermint.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shapermint<\/a>, sees a shift in social media:<\/p>\n\n\n\n<p><strong><em>Social media will become a top channel for purchase, instead of just discovery<\/em>.&nbsp;<\/strong>\u201cSocial media platforms like Facebook are making it easier for consumers to go from discovery to purchase without ever having to leave the platform, creating a simple and seamless path to purchase. With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.\u201d<\/p>\n\n\n\n<p>Sherene Hilal, SVP, product marketing and business operations,\u00a0<a href=\"http:\/\/www.bluecore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bluecore<\/a>, predicts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/99designs-blog.imgix.net\/blog\/wp-content\/uploads\/2020\/11\/Digital_marketing_trends_2021_jpg_a5Q-qSbn.jpg?auto=format&amp;q=60&amp;w=1280&amp;h=960&amp;fit=crop&amp;crop=faces\" alt=\"7 Digital Marketing Trends For 2021 \" \/><figcaption>7 Digital Marketing Trends For 2021<\/figcaption><\/figure>\n\n\n\n<p><strong><em>Informed buyers want to buy from informed brands<\/em><\/strong><em>.<\/em>\u201cThis means evolving even beyond the age of\u00a0<em>personalization<\/em>\u00a0and entering an age of\u00a0<em>personal commerce<\/em>, where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect for brands to understand what they\u2019ve bought in the past and help them to determine what they should buy next, based on all the data that they\u2019ve consciously shared with them by engaging with their sites and channels. This is not just a matter of brands meeting consumers\u00a0<em>where<\/em>\u00a0they are; it\u2019s about brands telling them\u00a0<em>what<\/em>\u00a0they want,\u00a0<em>when<\/em>\u00a0they want it. If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they\u2019ll want to buy.\u201d<\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.forbes.com\">www.forbes.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seven Digital Marketing Trends For 2021 Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. Teddy Heidt, Founder of&nbsp;The Gauge Collective, offered this prediction: Digital business pivots may become permanent. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[31,77,563,237,51,608,6,66],"class_list":["post-9661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business","tag-digital-marketing","tag-digital-marketing-strategies","tag-forbes","tag-instagram","tag-pandemic","tag-social-media","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 7 Digital Marketing Trends For 2021<\/title>\n<meta name=\"description\" content=\"7 Digital Marketing Trends For 2021 Goodbye and good riddance to 2020. The global pandemic had an impact on every business. 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