{"id":9664,"date":"2020-12-21T10:37:51","date_gmt":"2020-12-21T08:37:51","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9664"},"modified":"2020-12-21T10:37:53","modified_gmt":"2020-12-21T08:37:53","slug":"digital-marketing-predictions-for-2021","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/","title":{"rendered":"Digital marketing predictions for 2021"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digital marketing predictions for 2021\" title=\"Digital marketing predictions for 2021\" \/><\/div>\n<h3 class=\"wp-block-heading\">Digital marketing predictions for 2021 and beyond<\/h3>\n\n\n\n<p>2020 has well and truly been an \u2018unprecedented\u2019 year, and with Brexit underway and vaccines on the horizon, next year is likely to be a chaotic one too.<\/p>\n\n\n\n<p>Through all the uncertainty, some key trends have emerged over the last 12 months that we expect will shape the face of digital in 2021 and beyond.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2019\/06\/joshua-earle-454963-unsplash.jpg\" alt=\"Digital marketing predictions for 2021\" \/><figcaption>Digital marketing predictions for 2021<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast<\/h2>\n\n\n\n<p>In our\u00a0<a href=\"https:\/\/www.searchlaboratory.com\/2020\/12\/our-digital-marketing-predictions-for-2021\/?utm_source=drum&amp;utm_medium=referral&amp;utm_campaign=drum_articles&amp;utm_content=podcast_episode_four\" target=\"_blank\" rel=\"noreferrer noopener\">latest podcast episode<\/a>, Search Laboratory\u2019s founder, Ian Harris, is joined by Jimmy McCann, head of digital strategy, Pete Whitmarsh, head of paid media, and Rob Marsden, head of digital \u2013 earned and owned to discuss the long-term effects of <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Covid-19<\/a> on businesses and how this has accelerated the shift to online.<\/p>\n\n\n\n<p>The team explores the evolving role of automation, AI and machine learning in <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a>. They also consider the future of the crumbling third-party cookie, which we also cover in more detail in our\u00a0<a href=\"https:\/\/www.searchlaboratory.com\/2020\/07\/what-is-intelligent-tracking-prevention-itp-and-what-does-it-mean-for-marketers\/?utm_source=drum&amp;utm_medium=referral&amp;utm_campaign=drum_articles&amp;utm_content=podcast_episode_four\" target=\"_blank\" rel=\"noreferrer noopener\">previous podcast episode<\/a>\u00a0&#8216;Cookies + Tracking: What It Means For Marketers&#8217;, and the growth of other channels including marketplaces and non-website shopping.<\/p>\n\n\n\n<p>But for those who prefer to read than listen, we have summarised a few of the key discussion points below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online shopping is here for the long haul<\/h2>\n\n\n\n<p>The pandemic led to massive shift in how \u2013 and where \u2013 people shop. Lockdowns left brick and mortar stores closed for a large part of the year, so naturally more and more consumers have turned to the internet for their purchases.<\/p>\n\n\n\n<p>While shops are now back open, it seems apparent that online shopping is here to stay. Many of the initial barriers that prevented people from shopping online have been broken down. The forced closure of shops sent consumer online, and now their accounts are set up and they are increasingly comfortable with e-commerce, it is very likely that online shopping will have a bigger share than it did pre-pandemic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automation and machine learning will be more accessible<\/h2>\n\n\n\n<p>Automation and machine learning is starting to become more accessible to marketers and small businesses who may not necessarily have the in-depth knowledge and expertise previously required to optimise their campaigns with machine learning.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.thedrum.com\">www.thedrum.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing predictions for 2021 and beyond 2020 has well and truly been an \u2018unprecedented\u2019 year, and with Brexit underway and vaccines on the horizon, next year is likely to be a chaotic one too. Through all the uncertainty, some key trends have emerged over the last 12 months that we expect will shape the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[561,77,563,828,416,608,234,715],"class_list":["post-9664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-covid-19","tag-digital-marketing","tag-digital-marketing-strategies","tag-lockdown","tag-marketer","tag-pandemic","tag-small-business","tag-thedrum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Digital marketing predictions for 2021<\/title>\n<meta name=\"description\" content=\"Digital marketing predictions for 2021 2020 has well and truly been an \u2018unprecedented\u2019 year, and with Brexit underway and vaccines\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Digital marketing predictions for 2021\" \/>\n<meta property=\"og:description\" content=\"Digital marketing predictions for 2021 2020 has well and truly been an \u2018unprecedented\u2019 year, and with Brexit underway and vaccines\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-21T08:37:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-21T08:37:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Digital marketing predictions for 2021\",\"datePublished\":\"2020-12-21T08:37:51+00:00\",\"dateModified\":\"2020-12-21T08:37:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/\"},\"wordCount\":359,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png\",\"keywords\":[\"COVID-19\",\"Digital Marketing\",\"Digital marketing strategies\",\"lockdown\",\"Marketer\",\"pandemic\",\"small business\",\"thedrum\"],\"articleSection\":[\"E-Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/\",\"name\":\"Dazzlepop | Digital marketing predictions for 2021\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png\",\"datePublished\":\"2020-12-21T08:37:51+00:00\",\"dateModified\":\"2020-12-21T08:37:53+00:00\",\"description\":\"Digital marketing predictions for 2021 2020 has well and truly been an \u2018unprecedented\u2019 year, and with Brexit underway and vaccines\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#primaryimage\",\"url\":\"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png\",\"contentUrl\":\"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png\",\"width\":\"924\",\"height\":\"462\",\"caption\":\"Digital marketing predictions for 2021\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital marketing predictions for 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | Digital marketing predictions for 2021","description":"Digital marketing predictions for 2021 2020 has well and truly been an \u2018unprecedented\u2019 year, and with Brexit underway and vaccines","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | Digital marketing predictions for 2021","og_description":"Digital marketing predictions for 2021 2020 has well and truly been an \u2018unprecedented\u2019 year, and with Brexit underway and vaccines","og_url":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2020-12-21T08:37:51+00:00","article_modified_time":"2020-12-21T08:37:53+00:00","og_image":[{"url":"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"Digital marketing predictions for 2021","datePublished":"2020-12-21T08:37:51+00:00","dateModified":"2020-12-21T08:37:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/"},"wordCount":359,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png","keywords":["COVID-19","Digital Marketing","Digital marketing strategies","lockdown","Marketer","pandemic","small business","thedrum"],"articleSection":["E-Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/","url":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/","name":"Dazzlepop | Digital marketing predictions for 2021","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png","datePublished":"2020-12-21T08:37:51+00:00","dateModified":"2020-12-21T08:37:53+00:00","description":"Digital marketing predictions for 2021 2020 has well and truly been an \u2018unprecedented\u2019 year, and with Brexit underway and vaccines","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#primaryimage","url":"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png","contentUrl":"https:\/\/media-assets-01.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-127306-podcast-drum-cover--2x1--924.png","width":"924","height":"462","caption":"Digital marketing predictions for 2021"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-predictions-for-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"Digital marketing predictions for 2021"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/9664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=9664"}],"version-history":[{"count":1,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/9664\/revisions"}],"predecessor-version":[{"id":9665,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/9664\/revisions\/9665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/9666"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=9664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=9664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=9664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}