{"id":9690,"date":"2020-12-25T21:14:11","date_gmt":"2020-12-25T19:14:11","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9690"},"modified":"2020-12-25T21:14:16","modified_gmt":"2020-12-25T19:14:16","slug":"some-businesses-thrived-as-others-struggled-to-survive","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/some-businesses-thrived-as-others-struggled-to-survive\/","title":{"rendered":"Some Businesses Thrived as Others Struggled to Survive"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/static01.nyt.com\/images\/2020\/12\/18\/business\/00BoomBiz-cork\/merlin_180404670_0325328b-8bd1-4aaf-a70f-27454f04d5a7-superJumbo.jpg?quality=90&amp;auto=webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Some Businesses Thrived as Others Struggled to Survive\" title=\"Some Businesses Thrived as Others Struggled to Survive\" \/><\/div>\n<h3 class=\"wp-block-heading\">These Businesses Thrived as Others Struggled to Survive<\/h3>\n\n\n\n<p id=\"article-summary\">As the pandemic ravaged <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">small businesses<\/a> across America, some were surprised \u2014 and conflicted \u2014 about their success.<\/p>\n\n\n\n<p>Happy Cork, a wine shop that Sunshine Foss and her husband opened in Brooklyn a year before the pandemic, specializes in products from Black-owned businesses.\u00a0<\/p>\n\n\n\n<p>Small businesses were devastated in 2020. They have pivoted so frequently to deal with state-mandated shutdowns, new customer needs and pandemic safety protocols that many aren\u2019t sure what direction they\u2019re facing anymore. Nine months into the coronavirus crisis, more than a quarter remain closed, at least temporarily, according to data from Opportunity Insights, a research group at Harvard University.<\/p>\n\n\n\n<p>But for some industries, it has been a banner year. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">Small-business owners<\/a> serving customers who are trapped at home, shopping online and seeking outdoor adventures have tallied record sales.<\/p>\n\n\n\n<p>Success during a crisis can be uncomfortable. \u201cI can\u2019t say enough that it\u2019s bittersweet,\u201d said Sunshine Foss, the owner of Happy Cork, a Brooklyn wine shop whose sales soared as other businesses in her neighborhood closed down.<\/p>\n\n\n\n<p>Here are five small businesses that beat the pandemic odds and are thriving \u2014 and even hiring \u2014 as they move into 2021.<\/p>\n\n\n\n<p><strong>Wine shop<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static01.nyt.com\/images\/2020\/12\/18\/business\/00BoomBiz-foss-2\/00BoomBiz-foss-2-superJumbo.jpg?quality=90&amp;auto=webp\" alt=\"Some Businesses Thrived as Others Struggled to Survive \" \/><figcaption>Some Businesses Thrived as Others Struggled to Survive<\/figcaption><\/figure>\n\n\n\n<p>\u201cI\u2019m so happy now that there\u2019s huge customer demand, but it\u2019s bittersweet that it took all of this to get attention on these brands,\u201d Ms. Foss said.<\/p>\n\n\n\n<p>When Ms. Foss and her husband, Remo, opened their wine store in March 2019 on a lightly trafficked side street in the Bedford-Stuyvesant neighborhood, hours would sometimes pass without a sale.<\/p>\n\n\n\n<p>\u201cWe would stand on the street and beg people to come in and try our stuff,\u201d she said.<\/p>\n\n\n\n<p>The pandemic changed that. As the city locked down in the spring, customers streamed in for wine by the bottle and by the case. In April, sales doubled. Sales jumped again in the summer: As protests over police brutality and systemic racism rocked the city and nation, demand for products from Black-owned businesses \u2014 Happy Cork\u2019s specialty \u2014 increased.<\/p>\n\n\n\n<p>\u201cI couldn\u2019t keep&nbsp;<a href=\"https:\/\/www.mcbridesisters.com\/Black-Girl-Magic\" rel=\"noreferrer noopener\" target=\"_blank\">Black Girl Magic<\/a>&nbsp;on the shelves,\u201d Ms. Foss said, referring to a California wine collection created by two sisters. \u201cI\u2019m so happy now that there\u2019s huge customer demand, but it\u2019s bittersweet that it took all of this to get attention on these brands.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.esreverwines.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Esrever Wines<\/a>, a label created by three longtime friends from Queens, has been one of the beneficiaries. The pandemic complicated production for the company, because the California winery that produces its blends is short on staff, but demand has soared and Happy Cork is among the business\u2019s top retail locations, said Tyshemia Ladson, one of Esrever\u2019s founders.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.nytimes.com\">www.nytimes.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These Businesses Thrived as Others Struggled to Survive As the pandemic ravaged small businesses across America, some were surprised \u2014 and conflicted \u2014 about their success. Happy Cork, a wine shop that Sunshine Foss and her husband opened in Brooklyn a year before the pandemic, specializes in products from Black-owned businesses.\u00a0 Small businesses were devastated [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[561,732,608,234,368],"class_list":["post-9690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-covid-19","tag-nytimes","tag-pandemic","tag-small-business","tag-small-business-owners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Some Businesses Thrived as Others Struggled to Survive<\/title>\n<meta name=\"description\" content=\"Some Businesses Thrived as 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