{"id":9762,"date":"2021-01-06T15:10:27","date_gmt":"2021-01-06T13:10:27","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9762"},"modified":"2021-02-20T12:22:54","modified_gmt":"2021-02-20T10:22:54","slug":"why-business-technology-strategies-always-fail","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/why-business-technology-strategies-always-fail\/","title":{"rendered":"Why Business Technology Strategies Always Fail"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ff51c26519828979f012725\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Why Business Technology Strategies Always Fail\" title=\"Why Business Technology Strategies Always Fail\" \/><\/div>\n<h3 class=\"wp-block-heading\">Why Business-Technology Strategies Always Fail &amp; How To Make Them Succeed With Incremental Steps &amp; Reaction Management<\/h3>\n\n\n\n<p><em>Companies spend millions trying to forecast an unpredictable future.&nbsp;&nbsp;But no one knows which technologies will be ready, which will be inadequate, too expensive, over-hyped or even a threat to a company\u2019s survival.&nbsp;&nbsp;No one knows when market demand will rise or fall or what the next huge market trends will be or when they will occur.&nbsp;&nbsp;So how can companies develop business models and processes that will work?&nbsp;&nbsp;They can\u2019t so they should (1) move incrementally and (2) improve their ability to react to unpredictable changing technologies and markets through constant preparation.&nbsp; Real strategic leverage lies in caution and reactionary prowess \u2013 not in disruption.<\/em><\/p>\n\n\n\n<p><strong>The State of the Practice<\/strong><\/p>\n\n\n\n<p>Everyone I know has developed a <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">technology strategy<\/a>.&nbsp;&nbsp;Consultants sell them for buckets of money.&nbsp;&nbsp;Companies are only too eager to pay huge fees to understand how technology will \u2013 and should \u2013 impact their businesses over the next three-to-five years, or maybe longer if there\u2019s enough money to peer further into the future.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ff51dbce377f2631d1a642c\/960x0.jpg?fit=scale\" alt=\"Why Business Technology Strategies Always Fail\"\/><figcaption>Why Business Technology Strategies Always Fail<\/figcaption><\/figure>\n\n\n\n<p>Then there\u2019s the conversion phase when forecasts are converted into action plans, where value propositions are identified for everyone to see and where \u201cdigital transformation\u201d and other acceptable goals are shouted from competitive rooftops.&nbsp;&nbsp;But do technology strategies work?&nbsp;&nbsp;Of course not.&nbsp;&nbsp;At best, they\u2019re a flashlight or two in the darkness of business-technology uncertainty, a necessary tribute to the Board of Directors, a box for the CEO to check, or, when public companies are challenged about their future, something the analysts who cover the stock can chew on.&nbsp;<\/p>\n\n\n\n<p>Sometimes supply chain partners want to know what their partners plan to do with technology.&nbsp;&nbsp;Even bored employees with friends at competitors always talking about what they\u2019re doing with AI, IOT and blockchain (which is usually very little) want technology strategies.<\/p>\n\n\n\n<p>But actionable?&nbsp;&nbsp;Hardly any of them are, and the ones that receive all the attention can cost a company millions if not billions of dollars.&nbsp;&nbsp;<a href=\"https:\/\/www.instagram.com\/dp.dazzlepop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Just ask<\/a>&nbsp;<a href=\"https:\/\/www.businessinsider.com\/sears-tanked-because-the-company-failed-to-shift-to-digital-2016-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sears<\/a>, JC Penny and&nbsp;<a href=\"https:\/\/www.instagram.com\/dp.dazzlepop\/\" target=\"_blank\" rel=\"noreferrer noopener\">K-Mart<\/a>&nbsp;about digital transformation driven by a business technology strategy.&nbsp;&nbsp;<a href=\"https:\/\/www.instagram.com\/dp.dazzlepop\/\">As Edward Cone notes<\/a>,&nbsp;<em>\u201cthe profound failure of Kmart&#8217;s ever-vacillating technology strategy was both a cause and a symptom of the problems that drove the retailer to bankruptcy.\u201d<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.forbes.com\">www.forbes.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Business-Technology Strategies Always Fail &amp; How To Make Them Succeed With Incremental Steps &amp; Reaction Management Companies spend millions trying to forecast an unpredictable future.&nbsp;&nbsp;But no one knows which technologies will be ready, which will be inadequate, too expensive, over-hyped or even a threat to a company\u2019s survival.&nbsp;&nbsp;No one knows when market demand will [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,197,237,1003,37],"class_list":["post-9762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-business-development","tag-forbes","tag-improve-your-business","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Why Business Technology Strategies Always Fail<\/title>\n<meta name=\"description\" content=\"Why Business Technology Strategies Always Fail Companies spend millions trying to forecast an unpredictable future. 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