{"id":9793,"date":"2021-01-13T10:17:05","date_gmt":"2021-01-13T08:17:05","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9793"},"modified":"2021-01-13T10:17:08","modified_gmt":"2021-01-13T08:17:08","slug":"3-strategies-to-help-you-convert-business-goals","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/3-strategies-to-help-you-convert-business-goals\/","title":{"rendered":"3 strategies to help you convert business goals"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/1610048733-GettyImages-BB1162-0021.jpg?width=700&amp;crop=2:1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"3 strategies to help you convert business goals\" title=\"3 strategies to help you convert business goals\" \/><\/div>\n<h3 class=\"wp-block-heading\">Turn Marketing Goals Into Wins for Your Business<\/h3>\n\n\n\n<p>Three strategies to help you convert business goals into substantive <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">marketing goals<\/a><\/p>\n\n\n\n<p>If your company achieved one\u00a0million <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">social media<\/a> impressions, was featured twice in \u201cThe\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/new-york-times\">New York Times<\/a>,\u201d and earned a new celebrity endorsement last month, you might think your\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/marketing\">marketing<\/a>\u00a0campaign was a tremendous success.<\/p>\n\n\n\n<p>However, if your marketing goals aren\u2019t linked to your overall&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/business-goals\">business goals<\/a>, all of these numbers are actually more about vanity and less about growth. They sound good, but ring hollow in terms of forwarding your&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/organization\">organization<\/a>\u2019s goals and priorities. Your marketing department will best support business&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/strategy\">strategy<\/a>&nbsp;when working in concert with the company\u2019s leadership team and business objectives. Still, when the two remain siloed, even the flashiest figures won\u2019t support your company\u2019s goals.<\/p>\n\n\n\n<p>For instance, if your aim is to expand from $100 million to $1 billion in annual revenue, a\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/strategic-planning\">strategic planning<\/a>\u00a0process that engages marketing and company leadership can help you develop alignment\u00a0<em>and<\/em>\u00a0achieve your high-level goals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/marketing-strategies-1.png\" alt=\"3 strategies to help you convert business goals\" \/><figcaption>3 strategies to help you convert business goals<\/figcaption><\/figure>\n\n\n\n<p>You likely won\u2019t be surprised to learn that&nbsp;<em>specific<\/em>,&nbsp;<em>measurable<\/em>&nbsp;and&nbsp;<em>attainable<\/em>&nbsp;goals are critical to any sound&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/marketing-strategy\">marketing strategy<\/a>. To accomplish this, businesses first must avoid these common traps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Your corporate cake is missing a layer<\/strong>. If company leadership identifies a year-end goal of \u201cgrow sales by 20 percent,\u201d but the marketing team can\u2019t decipher what actually needs to take place to make that happen, you are missing a strategic layer between leadership and marketing. A strategic planner or chief marketing officer can provide the additional layer needed to help your goals rise to the top.<\/li><li><strong>Everyone assumes that business and marketing goals are the same<\/strong>. Sometimes they are, sometimes they aren\u2019t. Subgoals can help your company determine what marketing can influence and how.<\/li><li><strong>Goals and tactics are tossed into the same blender<\/strong>. Tactics, such as PR campaigns, paid advertising, social media marketing and email outreach, are different than goals, such as business expansion. While they work together, they aren\u2019t one in the same and should be treated as separate components of your strategic plan.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mk0hootsuiteblof6bud.kinstacdn.com\/wp-content\/uploads\/2020\/05\/how-to-create-a-social-media-strategy.jpg.webp\" alt=\"3 strategies to help you convert business goals\" \/><figcaption>3 strategies to help you convert business goals<\/figcaption><\/figure>\n\n\n\n<p>Once your teams are headed in the same direction, the following three strategies will help you successfully translate business goals into substantive marketing goals.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.entrepreneur.com\">www.entrepreneur.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turn Marketing Goals Into Wins for Your Business Three strategies to help you convert business goals into substantive marketing goals If your company achieved one\u00a0million social media impressions, was featured twice in \u201cThe\u00a0New York Times,\u201d and earned a new celebrity endorsement last month, you might think your\u00a0marketing\u00a0campaign was a tremendous success. However, if your marketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,238,1009,6,723,47,673],"class_list":["post-9793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-entrepreneur","tag-marketing-goals","tag-social-media","tag-strategic-planning","tag-strategy","tag-the-new-york-times"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 3 strategies to help you convert business goals<\/title>\n<meta name=\"description\" content=\"3 strategies to help you convert business goals If your company achieved one million social media impressions, was featured twice in\" \/>\n<meta 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