{"id":9802,"date":"2021-01-13T12:00:10","date_gmt":"2021-01-13T10:00:10","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9802"},"modified":"2021-01-13T12:17:13","modified_gmt":"2021-01-13T10:17:13","slug":"how-to-choose-an-enterprise-seo-expert","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-to-choose-an-enterprise-seo-expert\/","title":{"rendered":"How to choose an Enterprise SEO Expert"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/01\/shutterstock_273826805-edit-5ff6d26bb6acb-1520x800.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to choose an Enterprise SEO Expert\" title=\"How to choose an Enterprise SEO Expert\" \/><\/div>\n<h3 class=\"wp-block-heading\">How to Hire an Enterprise SEO Expert for Your Marketing Team<\/h3>\n\n\n\n<p>An in-house enterprise <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO<\/a> expert is fast becoming an essential member of brand teams. Here&#8217;s what you need to know about hiring for this position.<\/p>\n\n\n\n<p>Today, many enterprise companies are continuing to grow their internal marketing teams by investing in&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/enterprise-seo-job-requirements\/373163\/\">hiring specialized experts<\/a>.<\/p>\n\n\n\n<p>Digital marketers who specialize in search and have the unique skills to succeed as an enterprise SEO expert are increasingly in demand.<\/p>\n\n\n\n<p>In fact, there was a 10% increase in search demand for keywords related to SEO jobs in November 2020, as compared to a year earlier, according to Conductor platform data (disclosure:&nbsp; I work for the company).<\/p>\n\n\n\n<p>In this post, you\u2019ll learn why you should hire an in-house enterprise SEO, what type of specialist you may need, where to find the best candidates, what to look for as far as candidates go, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Should You Hire an Enterprise SEO Expert?<\/h2>\n\n\n\n<p>Search specialists are trusted advisors responsible for driving growth for your brand and strengthening its position within core markets.<\/p>\n\n\n\n<p>An&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/become-seo-expert\/373474\/\">SEO specialist<\/a>&nbsp;is an evangelist for all things organic marketing. SEO, unlike many other marketing disciplines, is a team sport requiring close collaboration between all stakeholders.<\/p>\n\n\n\n<p>There is also a need for exceptional communication and project management skills at the enterprise level.<\/p>\n\n\n\n<p>An in-house enterprise SEO expert will manage cross-functional partnerships with other content, web, marketing, and UX\/UI groups to ensure you\u2019re visible when customers are searching.<\/p>\n\n\n\n<p>Additionally, an in-house SEO specialist will round out your core marketing team, having oversight of your brand\u2019s owned media.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mk0tightslice602qro4.kinstacdn.com\/wp-content\/uploads\/2020\/08\/internet-marketing-expert.jpg\" alt=\"How to choose an Enterprise SEO Expert\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Type of SEO Specialist Do You Need to Hire?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/top-seo-skills\/229623\/\">Identifying the right SEO professional<\/a>&nbsp;should be your top priority, with alignment from the greater team.<\/p>\n\n\n\n<p>SEO pros with a deeper content background will be experts in keyword research, editing, and writing. SEO pros with stronger technical expertise will focus on on-page optimizations, off-page linking, page error troubleshooting, and web development.<\/p>\n\n\n\n<p>In some cases, you may want to hire a hybrid content and technical SEO professional with strong project management experience.<\/p>\n\n\n\n<p>Will this person be an individual contributor, or will they eventually manage a team of other content resources such as copywriters and editors?<\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.searchenginejournal.com\">www.searchenginejournal.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Hire an Enterprise SEO Expert for Your Marketing Team An in-house enterprise SEO expert is fast becoming an essential member of brand teams. Here&#8217;s what you need to know about hiring for this position. Today, many enterprise companies are continuing to grow their internal marketing teams by investing in&nbsp;hiring specialized experts. Digital marketers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[31,974,871,23,406,8],"class_list":["post-9802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-business","tag-digital-marketer","tag-search-engine-optimization","tag-search-engines","tag-searchenginejournal","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How to choose an Enterprise SEO Expert<\/title>\n<meta name=\"description\" content=\"How to choose an Enterprise SEO Expert An in-house enterprise SEO expert is fast becoming an essential member of brand teams. 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