{"id":9823,"date":"2021-01-19T15:15:38","date_gmt":"2021-01-19T13:15:38","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9823"},"modified":"2021-01-19T15:15:42","modified_gmt":"2021-01-19T13:15:42","slug":"trends-powering-digital-marketing-growth-in-2021","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/trends-powering-digital-marketing-growth-in-2021\/","title":{"rendered":"Trends Powering Digital Marketing Growth in 2021"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2021\/01\/50478200_s-600x400.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Trends Powering Digital Marketing Growth in 2021\" title=\"Trends Powering Digital Marketing Growth in 2021\" \/><\/div>\n<h3 class=\"wp-block-heading\">Top 5 Data Trends Powering Digital Marketing Growth in 2021<\/h3>\n\n\n\n<p>Last year saw an explosion of martech tools, increased integrations, and AI automations. It\u2019s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Business%20Functions\/McKinsey%20Digital\/Our%20Insights\/How%20six%20companies%20are%20using%20technology%20and%20data%20to%20transform%20themselves\/The-next-normal-the-recovery-will-be-digital.pdf\" target=\"_blank\">McKinsey<\/a>\u00a0have said that in 2020, digital transformation vaulted five years forward in about eight weeks\u2019 time.<\/p>\n\n\n\n<p>While most of us faced new challenges over the past year, technology has actually made it possible to execute more efficient and accurate marketing campaigns \u2013\u00a0<em>if you have the right information<\/em>. Now more than ever, data is not just a helpful tool, it\u2019s a necessity to reach the right customers. From my perspective as a long-time data provider, here are five of the top emerging data trends and how you can use them to fuel business growth this year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dabrianmarketing.com\/wp-content\/uploads\/2020\/09\/Screenshot-20-1.png\" alt=\"Trends Powering Digital Marketing Growth in 2021 \" \/><figcaption>Trends Powering Digital Marketing Growth in 2021<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Foundational Contact Data to Fuel Acquisition<\/strong><\/li><\/ul>\n\n\n\n<p>The amount and granular level of data being mined and analyzed for <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a> these days is staggering. Yet oftentimes the most fundamental contact data \u2013 an email address \u2013 can be one of the hardest pieces to fill. Ask almost any digital marketer and they\u2019ll tell you that getting the prospect\u2019s email address continues to be the holy grail.<\/p>\n\n\n\n<p>Many marketers \u2013 even those with significant databases \u2013 are finding they need data from multiple sources to execute strong acquisition campaigns. Especially as B2B data regularly decays up to 70% per year and data decay soared this past year in the changing economy. A quality third-party data provider can fill in the missing pieces and fill out your contact list with accurate data. A keyword to remember is&nbsp;<em>quality<\/em>. A \u201cdiscount\u201d data provider may sound enticing by offering a large quantity of contacts at a low price, but it\u2019s not worth the effort when your bounces are through the roof. The same applies to using old or outdated lists, sending campaigns with bad data is a waste of time and money.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Matching Business and Personal Contact Data to Reach Prospects Anywhere<\/strong><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Digital marketers<\/a> have faced increased challenges in reaching prospects this past year. Even with accurate foundational contact data, many decision-makers are working from home on their personal devices, as well as using their personal email accounts for work. The line between business and personal is blurry at best, and nonexistent for some.<\/p>\n\n\n\n<p>To address this change, it\u2019s best to use contact data that combines both personal and business characteristics for each contact. Third-party data can fill-in the missing pieces and match a contact\u2019s personal records to their professional one for a more complete profile. This is especially important with the millennial and Gen Z age groups, as they prefer to do their own research before making a purchase.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.business2community.com\">www.business2community.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top 5 Data Trends Powering Digital Marketing Growth in 2021 Last year saw an explosion of martech tools, increased integrations, and AI automations. It\u2019s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from\u00a0McKinsey\u00a0have said that in 2020, digital transformation vaulted five years [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[93,31,872,974,77,563,65,921],"class_list":["post-9823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-b2b-marketing","tag-business","tag-business2community","tag-digital-marketer","tag-digital-marketing","tag-digital-marketing-strategies","tag-marketing","tag-mckinsey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Trends Powering Digital Marketing Growth in 2021<\/title>\n<meta name=\"description\" content=\"Trends Powering Digital Marketing Growth in 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