{"id":9847,"date":"2021-01-24T14:17:40","date_gmt":"2021-01-24T12:17:40","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9847"},"modified":"2021-02-15T14:10:04","modified_gmt":"2021-02-15T12:10:04","slug":"4-digital-marketing-trends-to-watch-in-2021","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/4-digital-marketing-trends-to-watch-in-2021\/","title":{"rendered":"4 Digital Marketing Trends To Watch In 2021"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"174\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F6005f5fa95c7934287817b22%2F960x0.jpg%3Ffit%3Dscale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"4 Digital Marketing Trends To Watch In 2021\" title=\"4 Digital Marketing Trends To Watch In 2021\" \/><\/div>\n<h3 class=\"wp-block-heading\">4 Digital Marketing Trends To Watch In 2021<\/h3>\n\n\n\n<p>Those who rise to the top will be those who stay ahead of the curve, and watching for trends like&nbsp;these can help you do so.&nbsp;<small>GETTY<\/small><\/p>\n\n\n\n<p>No corner of the marketing world changes faster than <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a>. As new technology arrives and old technology is grandfathered out, it can be difficult to keep up with all of the new&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/henrydevries\/2020\/12\/16\/seven-digital-marketing-trends-for-2021\/?sh=7aefccd56d56\">different trends<\/a>&nbsp;in the industry.<\/p>\n\n\n\n<p>Digital marketing has proved itself to be unparalleled in its resilience over the past year: two-thirds of brands have seen a drop in revenue since the onset of the Covid-19 pandemic, and yet\u00a0over a quarter\u00a0of marketers are spending 90% or more of their budget on digital marketing according to a survey conducted by the Digital Marketing Institute.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.itamarblauer.com\/wp-content\/uploads\/2020\/10\/Featured-image-Digital-Marketing-Trends-1-scaled.jpg\" alt=\"4 Digital Marketing Trends To Watch In 2021 \" \/><\/figure>\n\n\n\n<p>In a field that crowded, you\u2019re going to need to stay on the bleeding edge if you don\u2019t want to fall behind. Here are some of the top trends in digital marketing you need to know about going into 2021:<\/p>\n\n\n\n<p><strong>1. Adjacent Search<\/strong><\/p>\n\n\n\n<p>No one doubts the importance of&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/12\/09\/why-seo-is-the-right-choice-for-tight-digital-marketing-budgets\/?sh=17c0356f23ef\">SEO in digital marketing<\/a>, but are brands really tackling the issue appropriately? For most companies, SEO means getting a certain webpage or two to appear as high as possible for specific search terms. While this may sound fine in theory, it ignores some of the nuances of how customers actually search online.&nbsp;<\/p>\n\n\n\n<p>According to the search specialists at marketing agency Hennessey Digital, between\u00a070 and 80%\u00a0of consumers research a company online before doing business with them \u2014 and a big chunk of that research starts with search. You can\u2019t just rank your site for a narrow column of keywords; you need to consider as many searches as possible adjacent to your primary business. Zoom in too far and you\u2019ll risk losing customers who are searching terms similar but not identical to your own. Companies are increasingly tapping experts to round out their search profile, and that trend only looks to accelerate in 2021.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.forbes.com\">www.forbes.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 Digital Marketing Trends To Watch In 2021 Those who rise to the top will be those who stay ahead of the curve, and watching for trends like&nbsp;these can help you do so.&nbsp;GETTY No corner of the marketing world changes faster than digital marketing. As new technology arrives and old technology is grandfathered out, it [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[561,77,237,608,8,37,606],"class_list":["post-9847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-covid-19","tag-digital-marketing","tag-forbes","tag-pandemic","tag-seo","tag-technology","tag-zoom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 4 Digital Marketing Trends To Watch In 2021<\/title>\n<meta name=\"description\" content=\"4 Digital Marketing Trends To Watch In 2021 Those who rise to the top will be those who stay ahead of the curve, and watching for trends\" \/>\n<meta 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