{"id":9866,"date":"2021-01-31T10:31:49","date_gmt":"2021-01-31T08:31:49","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9866"},"modified":"2021-02-15T13:32:08","modified_gmt":"2021-02-15T11:32:08","slug":"social-media-messaging-for-success-on-every-platform","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/social-media-messaging-for-success-on-every-platform\/","title":{"rendered":"Social Media Messaging for Success on Every Platform"},"content":{"rendered":"
\"Social<\/div>\n

Social Media Messaging for Success on Every Platform<\/h3>\n\n\n\n

There’s no one-size-fits-all messaging for social media<\/a>. Each platform<\/a> demands a different tactic. Learn how to create messages for each platform here.<\/p>\n\n\n\n

To date, there are\u00a03.8 billion\u00a0active social media users<\/a>.<\/p>\n\n\n\n

That\u2019s a ton of people (more than half the world\u2019s population!<\/a>).<\/p>\n\n\n\n

Which gets us thinking, \u201csocial media is a huge<\/strong> platform to market our brand.\u201d<\/p>\n\n\n\n

But wait. <\/p>\n\n\n\n

Stop right there.<\/p>\n\n\n\n

A sentence like that could be the reason you\u2019re not<\/strong> succeeding on your social platforms.<\/p>\n\n\n\n

Because the truth is, social media isn\u2019t a single channel.<\/p>\n\n\n\n

It\u2019s made up of separate, individual platforms with different audiences.<\/p>\n\n\n\n

And each audience has its own unique desires, habits, and goals.<\/p>\n\n\n\n

So the next time you\u2019re thinking of copying your FB post and pasting it on LinkedIn\u2026<\/p>\n\n\n\n

\u2026don\u2019t do it.<\/p>\n\n\n\n

To succeed in social media marketing, you need to deeply understand each platform\u2019s audience, then craft a unique message that speaks to them.<\/p>\n\n\n\n

Ready to do that now?<\/p>\n\n\n\n

Let\u2019s dive in.<\/p>\n\n\n\n

Understanding the Audience of Each Social Media Platform (Plus: What to Do to Reach Them)<\/h2>\n\n\n\n

Think back to the past.<\/p>\n\n\n\n

I mean, way back. Before you were a marketer, entrepreneur, or educator.<\/p>\n\n\n\n

Which social platform did you use?<\/p>\n\n\n\n

Facebook<\/a>, maybe, to keep up with your friends\u2019 vacation news.<\/p>\n\n\n\n

Or Instagram, if you love visual art.<\/p>\n\n\n\n

Or maybe it was Pinterest<\/a>, especially if you\u2019re the creative type searching for inspiring ideas.<\/p>\n\n\n\n

And when you started looking for a job or business contacts, I bet you signed up for LinkedIn<\/a>.<\/p>\n\n\n\n

See?<\/p>\n\n\n\n

Not all social platforms are created equal.<\/p>\n\n\n\n

Here\u2019s how they\u2019re unique.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

1. Facebook<\/h3>\n\n\n\n

Facebook<\/a> is the largest social platform with over\u00a02.7 billion<\/a>\u00a0users.<\/p>\n\n\n\n

But way back, before the hype and lawsuits and ads, it was a tiny site built to connect Harvard students<\/a> and alumni.<\/p>\n\n\n\n

This means it\u2019s a platform founded on the goal to form meaningful connections with other people.<\/p>\n\n\n\n

In fact, it\u2019s #1 mission is: to bring the world closer together.<\/strong><\/p>\n\n\n\n

Here\u2019s another stat that proves Facebook is a platform for connections:<\/p>\n\n\n\n

Eighty-eight percent<\/a> of Facebook users go on the platform to keep contact with family and friends.<\/p>\n\n\n\n

Read more: www.searchenginejournal.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media Messaging for Success on Every Platform There’s no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform here. To date, there are\u00a03.8 billion\u00a0active social media users. That\u2019s a ton of people (more than half the world\u2019s population!). Which gets us thinking, \u201csocial media is […]<\/p>\n","protected":false},"author":3,"featured_media":9868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[5,51,95,117,406,6,964,352,962,468,432,81],"class_list":["post-9866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-linkedin","tag-platform","tag-searchenginejournal","tag-social-media","tag-social-media-for-business","tag-social-media-marketing","tag-social-media-marketing-plan","tag-social-media-strategy","tag-social-platform","tag-twitter"],"yoast_head":"\nDazzlepop | Social Media Messaging for Success on Every Platform<\/title>\n<meta name=\"description\" content=\"Social Media Messaging for Success on Every Platform There's no one-size-fits-all messaging for social media. 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