{"id":9875,"date":"2021-02-01T11:21:59","date_gmt":"2021-02-01T09:21:59","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=9875"},"modified":"2021-02-08T08:41:37","modified_gmt":"2021-02-08T06:41:37","slug":"backlinks-are-not-dead-for-local-businesses","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/backlinks-are-not-dead-for-local-businesses\/","title":{"rendered":"Backlinks are not Dead for Local Businesses"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2021\/01\/Links-850x476.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Backlinks are not Dead for Local Businesses\" title=\"Backlinks are not Dead for Local Businesses\" \/><\/div>\n<h3 class=\"wp-block-heading\">Are <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Backlinks<\/a> Dead? No, Especially for Local Businesses<\/h3>\n\n\n\n<p>For small business <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Search Engine Optimization<\/a> (SEO) can be a challenging <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a> task. While most SEO experts agree that there are a large number of ranking signals, links are not yet dead according to an\u00a0<a href=\"https:\/\/www.dirjournal.com\/blogs\/infographics\/\" target=\"_blank\" rel=\"noreferrer noopener\">infographic by DIRJOURNAL<\/a>.<\/p>\n\n\n\n<p>Good linking remains an important component to building your website. To rank websites, businesses need links- high-quality links. But surprisingly 94% of websites do not even have a single external backlink.<\/p>\n\n\n\n<p>There are many ways for the website of your business to get links, but not all links are equally effective. Here quality pays off in the long term, and there are large differences in link elements that make some links more valuable than others. This includes anchor text, URL factors, clickability, and whether they are follow or no follow links.&#8217;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Links Still Matter<\/h2>\n\n\n\n<p><a href=\"https:\/\/smallbiztrends.com\/2019\/03\/what-is-domain-authority.html\">Links<\/a>\u00a0help <a href=\"https:\/\/www.google.com\/\">Google<\/a> to associate your website with other concepts and attributes in the niche. According to <a href=\"http:\/\/www.semrush.com\">SEMrush<\/a> four of the top eight ranking factors are related to link signals. These include total referring domains, total backlinks, total referring IPS and total follow-backlinks. On average Google\u2019s top organic search result has 3.8 times more backlinks and 3.2 times more referring domains.<\/p>\n\n\n\n<p>Linking alone does not guarantee success. Link building and technical optimization are the best combinations for effective SEO tasks. Other non-link related SEO strategy includes direct site visits, the amount of time visitors remain on the site, pages per session, and bunce rates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2021\/01\/links-are-not-dead.png.png?ezimgfmt=ng:webp\/ngcb10\" alt=\"Backlinks are not Dead for Local Businesses \" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to Build a Better Link Profile<\/h3>\n\n\n\n<p>A good link profile requires three key elements: trust, diversity and relevance.&nbsp;<a href=\"https:\/\/smallbiztrends.com\/2016\/05\/effective-local-seo-tips.html\">Creating great content<\/a>&nbsp;can help deliver these elements. Long-form content can help get your website 77% more links than short articles. The lure of social media prominence might not always get you the desired results. Having your content shared across platforms is only effective if your strategy incorporates link building as well.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.smallbiztrends.com\">www.smallbiztrends.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are Backlinks Dead? No, Especially for Local Businesses For small business Search Engine Optimization (SEO) can be a challenging digital marketing task. While most SEO experts agree that there are a large number of ranking signals, links are not yet dead according to an\u00a0infographic by DIRJOURNAL. Good linking remains an important component to building your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[911,77,41,1016,871,23,490,8],"class_list":["post-9875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-backlinks","tag-digital-marketing","tag-google","tag-google-seo","tag-search-engine-optimization","tag-search-engines","tag-semrush","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Backlinks are not Dead for Local Businesses<\/title>\n<meta name=\"description\" content=\"Backlinks are not Dead for Local Businesses For small business Search Engine Optimization (SEO) can be a challenging digital marketing task\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/backlinks-are-not-dead-for-local-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Backlinks are not Dead for Local Businesses\" \/>\n<meta property=\"og:description\" content=\"Backlinks are not Dead for Local Businesses For small business Search Engine Optimization (SEO) can be a challenging digital marketing task\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/backlinks-are-not-dead-for-local-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" 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