How to Develop a Solid E-Commerce Marketing Strategy E-commerce is becoming a staple of many businesses, so it’s important to have a digital marketing strategy that aligns with online selling. If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy in place. A targeted marketing strategy will […]
3 Strategies to Personalize Your Social Media Marketing Campaigns Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization allows you to provide specific content to a very targeted […]
How to Engage Your Audience with Live Streaming Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive, and if you’re not already, you should be incorporating this medium into your marketing strategy. […]
How Online Stores Can Use Facebook Marketing to Drive More Sales If you want to start and run a profitable online store, social media is something you cannot afford to ignore. In the less than two decades that social media has been around, it has completely overturned how marketing is done. It has leveled the playing […]
WhatsApp opens in-app shopping, joining Facebook’s e-commerce push for small businesses Brief: WhatsApp will begin offering in-app purchases as millions of people rely on the Facebook-owned messaging app to communicate with businesses, according to a company blog post. The platform is at the same time making a concentrated push to offer cloud-hosting services. WhatsApp will expand […]
