Social Media Messaging for Success on Every Platform There’s no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform here. To date, there are 3.8 billion active social media users. That’s a ton of people (more than half the world’s population!). Which gets us thinking, “social media is […]
7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [Podcast] Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content […]
Small Business Guide to Hiring a Social Media Manager A social media manager is responsible for creating and monitoring your social media content. Here’s what to look for when hiring one. Social media is an important marketing tool for small businesses, but many organizations find it difficult to manage their social media strategies on their […]
How to Avoid Social Media “Pods” and Still Build an Audience There are better ways to grow your following. In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible […]
LinkedIn Engagement Up Work From Home content. LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began. Companies have been forced to adapt their content plans to focus on the rapidly changing priorities of their audiences. Unsurprisingly, the number of posts mentioning COVID-19 are up – about 1 in […]
